HUAWEI XMAGE Salon

Briefing Document
26 February 2023

Updated on 22nd February, 2023

Contents
Introduction and Agenda............................................................................................................. 3
Information for Panel discussion session ..................................................................................... 4

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Introduction and Agenda

HUAWEI XMAGE Salon: Insight in Mobile Imagery

Sunday, 26th February 2023

Background information

Since 2017, HUAWEI NEXT IMAGE Awards have supported photographic creativity
across the globe, celebrating humanity’s capacity and desire for self-expression. With
almost 4 million entries from more than 170 countries, the awards have played a
significant role in the development of Huawei’s imaging technology. At this event in
Barcelona, we will unveil the HUAWEI XMAGE 2023 Trend Report, and an esteemed
panel will discuss the findings of the research. Developed for Huawei by Factstory, a
division of AFP, the report will provide insight into the changing nature of mobile
photography, and explore the evolving relationship between technology and creators.

The HUAWEI XMAGE Salon is a high profile event for a select group of visual artists, top
photographers, industry leaders and international and Chinese media.

To encourage university students to explore the world of creativity and culture, Huawei
has also invited 40+ top students from all around the world who are the winners of
Huawei TECH4GOOD competition, ICT competitions, and Women in Tech projects for a
four day programme in Barcelona, including joining the HUAWEI XMAGE Salon event
and visiting MWC booths.

The links to HUAWEI XMAGE Trend Report 2023:

https://www.huawei.com/en/news/studies/huawei-xmage-trend-report-2023

Draft schedule

Date Time Activity Address

25th February 16:00-17:30 Rehearsal Leonardo Royal
 16:00-16:10 James Hotel Barcelona
 16:10-16:30 Nichole Fira, Dali room
 16:30-16:50 Li Changzhu
 16:50-17:30 panel
speakers

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 26th February 13:00-15:15 HUAWEI Leonardo Royal
XMAGE Salon Hotel Barcelona
Fira, Dali room

Contact person at Huawei

Annie Zhou: 0034-662434099

Jessie Pan: 0086-18688798726

Key information for the event

Theme: HUAWEI XMAGE Salon: Insight in Mobile Imagery

Time: 1300-1515 (GMT+1, Barcelona) Sunday, 26th Feb, 2023

Location: Leonardo Royal Hotel Barcelona Fira, Dali room

Format: on-site (there will be video and camera crew)

Language: the event will be conducted in English, English-Chinese simultaneous

translation will be provided

Attendees: 100+

Media (international and Chinese media), opinion leaders, visual sociologists, top
photographers, Seeds students (winners from various Huawei students competition)

Time: Mins Agenda

13:00–13:30 30mins Arrival and networking (tea, coffee and finger food will be served)
13:30–13:33 3mins Video
13:33-13:36 3mins Moderator opening, James Warren, Head of International Media,
Huawei
13:36-13:46 10mins Welcome speech: Benedetta Tagliabue, Internationally Renowned
Architect, Founder and CEO of Benedetta Tagliabue – EMBT
13:46–13:56 10mins Keynote speech: Chandran Nair, Founder and CEO of Global Institute For
Tomorrow (video)

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13:56-14:11 15mins Keynote sharing: Strategy and Development of Huawei's Mobile
Imagery, Li Changzhu, Vice President of Strategy Marketing, Huawei
Consumer BG
14:11-14:31 20mins Keynote sharing: Key findings of HUAWEI XMAGE Trend Report 2023, Dr
Nichole Fernandez, Visual Sociologist
14:31–15:15 44mins Panel discussion: The way forward for Mobile Imagery
Moderator: Chaoyue Pan, Representative of Huawei's Camera Solution
Team

Panellists:
 Igor Vidić, We Media/Blogger of Huawei Community
 Aron Felszeghy, Photographer, Student Representative
 Dr Nichole Fernandez, Visual sociologist
 Li Changzhu, Vice President of Strategic Marketing, Huawei
Consumer BG

Information for Panel discussion session

Objective and running order of the panel discussion

To share insights on the effect of innovation on mobile imagery, the future trend etc
from complementary perspectives.

 0-1mins: Introduction from Mr. James Warren, host of the event. James will
welcome Mr. Chaoyue Pan, the moderator of the panel to the stage.

 1-3 mins: Welcome, introduction and housekeeping

At the start of the session, the moderator introduces the speakers and invites them
on stage, as well as introduce the context, objective and flow of the session
Then the moderator will open the floor to panellists by asking questions (see below
question list).
NOTE:
1. Each panellist will receive 2-3 questions. Pls limit your answer to within 3 to 5
mins, otherwise the moderator may interrupt you for time control purpose.

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 2. The moderator may need to tweak the order of the questions to make the
discussion flow smoother.

 3-20 mins: First round of questions

1.Questions to Igor Vidić, We Media/Blogger of Huawei Community:

From your perspective, how technology and innovation has changed the way you
create your works?

2. Questions to Aron, photographer and student representative:

For the 4-day seeds@tour in Barcelona, what would you like to achieve as a young
photographer? What is the most exciting aspect that attracted you to this field and
how smart phones play a role in that?

3.Questions to Dr. Nichole, the visual sociologist:

Would you like to share your observation of the development of mobile imagery?

4.Questions to Mr. Li Changzhu:

People sometimes could be scared to use new technologies. How does those
innovative technologies you just introduced could help those people in need, i.e. senior
people, people with eye impairment

 20-32mins: Second round of questions

Could you share your view of future of Mobile Imagery?
Panellists will address this topic from different perspectives

 32-42mins: QA with the audience

 42-44mins: Mr. Pan wrap-up the session.

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Biographies of Speakers:

Mr. Chandran Nair

Founder and CEO of Global Institute For Tomorrow

Chandran Nair has a very diverse professional career that spans over 30 years of work
across the world, from Europe to Africa and throughout Asia including China and India.
During this time he has developed a unique set of skills and experiences that covers
business, development issues, environmental and sustainability challenges, teaching
(MBA), leadership development and becoming an author.

Mr. Nair is the Founder and CEO of the Global Institute For Tomorrow (GIFT), an
independent think tank. He was Chairman of Environmental Resources Management
(ERM) in Asia Pacific for over a decade until 2004, establishing the company as Asia’s
leading environmental consultancy.

He is a member of WEF’s Global Agenda Council on Governance for Sustainability and

Experts Forum. He sits on the Executive Committee of the Club of Rome, the world’s
premier scientific think tank and is a Fellow of the Royal Society of Arts.

Mr. Changzhu Li
Vice President of strategy Marketing Department
Huawei Consumer Business Group

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Mr. Li Changzhu is Vice President of strategy Marketing Department for Huawei Consumer
Business Group (BG), responsible for ecosystem strategic planning and cooperation.

Prior to this position, Mr. Li was the Head of the Technology Planning Department for
Huawei Consumer Business Group (BG), and oversees the corporation’s global technology
development for device products. Before that role, he was Vice President of Global
Solutions, oversees the strategy and solutions group at Huawei.

Mr. Li joined Huawei in 1996 and has held key positions such as project manager, R&D
director, chief engineer, and the vice president of sales and marketing for Huawei’s mobile
technology business. He also spearheaded the growth of the Universal Mobile
Telecommunications System (UMTS) in Western Europe from 2002 to 2006.

Mr. Li holds a Master’s degree in Communication and Information Systems from the Beijing
University of Posts and Telecommunications.

Dr. Nichole Fernández

visual sociologist

Dr. Nichole Fernández is a visual sociologist that specialises in image-based research.

Her experience in creative and visual methodologies has covered topics in digital
sociology, migration, ethnicity, nationalism, environment, and advertising. With a
background in sociology and media studies, Dr. Fernández has worked for the University
of Edinburgh, University of California San Diego, and Hiram College.

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Igor Vidić
We Media/Blogger of Huawei Community

Igor Vidić lives and works in Belgrade, Serbia. He is professionally engaged as an account
director in an advertising agency, but privately he has been interested in high
technologies all his life. As a long-time user and big fan of HUAWEI products, he
participated in the Content Crew team of the HUAWEI Global Community and published
many blog posts with large number of views about various HUAWEI devices and
services, including the camera features of HUAWEI mobile devices and various aspects
of HUAWEI mobile imaging technology.

Áron Felszeghy
Photographer, Student Representative

Áron Felszeghy is a photographer based in Hungary, a final year university student at the
Budapest Metropolitan University studying photography.

He first started with city and landscape photography, which he still enjoys doing in his spare
time, he used his phone to scout locations and find good angles before the final photo with
his camera.

He also likes to keep up to date with the latest technological innovations in mobile phones
and mobile photography. That's why he applied for the Huawei SeedsTour.