RHETORICAL ANALYSIS

CARNATION BABY FOLLOW-UP

FORMULA
AD

Presented By : Iyanah Smith

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INTRODUCTION
Carnation Follow-Up Formula by Nestle released this ad during the 90's to
encourage families to buy their secondary formula for their babies from the
ages 4-12months. This ad uses a joyful yet classical tone to make it’s viewers
feel warm, welcomed, and a sense of trust in purchasing this formula.
https://www.youtube.com/watch?v=U5LDWiZgS6s
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FOUNDATION
What is Follow-Up Formula?

Follow-up formula was a milk based substitute that could be

given to babies from ages 4-12months who were ready to begin
introducing solids to their diets.
Who is Nestle?
ETHOS 9
The Nestle Group founded in 1905 by Henri Nestle
who created a breakthrough baby food in 1867.

What we saw
Could save you up to 20%
“Bring out the very best in your baby.”
Branding/Logo shown multiple times throughout ad

Consider this
In the 90's society was still
revolved heavily around
consumerism
The lifespan of a company
equated to trust
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PATHOS
Key pieces
Mother and baby playing & laughing
Happy background music
“Meet Tess” (creatinga since of comfort and familiarity)

This ad uses a joyful song and warm setting to create a feeling of comfort
Having the happy smiling baby as the first face shown pulls at viewers
emotions immediately. We then see a loving mother playing and carrying
on with day to day tasks of having an infant. These types of appeals are
used to connect to a specific target audience of mothers or families who
were expecting or already had babies.
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FACTS GIVEN
LOGOS
Though Nestle has curated a
Nutritional facts for the milk
large amount of success through
Ages and stages of life
suitable for various brands and products this
does not mean every product is
FACTS MISSING what’s best or even needed.

Why we should use this

instead of breastfeeding
Evidence on why the product
is beneficial in comparison to
others alike
Any information of possible
side effects
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WHAT DO WE KNOW TODAY
Follow Up- Formula is not a term you hear of as much today in 2024. If a baby is
introduced to formula it is typically used from infancy up to 1 year old. Though
there are some toddler formulas out there a lot of toddlers transition to regular
cow’s milk or whatever seen fit based on diet and tolerance.
“Worldwide promotion of infant formula and other commercial baby foods is
leading to increased use of these products, raising concerns about their impact
on the health of infants. These products are made and marketed through a
global system that extends beyond the control of separate nations.’’

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4362817/#:~:text=Worldwide%20p
romotion%20of%20infant%20formula,the%20control%20of%20separate%20na
tions.
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CONCLUSION
Baby formula has become a heavily depended on component of the American culture when
raising our infants. However we all must consider that it is not and never has been necessary
unless the mother cannot breastfeed. Today and in through the 90's formula has been pushed
by large companies like Nestle for one major reason, to generate money. Though it is easily
accessible, (unless we have another formula shortage like in 2021.) Companies pull at our
hearts by using the media to make us feel connected and supported as if we need their
products to survive. There are other natural alternatives that almost seem tabu when
substitutes are pushed and backed by the American dollar. Though the Carnation Baby Follow
up formula no longer exists, Nestle still owns and operates one of the largest Baby food
companies we see today.
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SOURCES
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4362817/#:~:text=Worldwide%20promotion
%20of%20infant%20formula,the%20control%20of%20separate%20nations.

https://www.youtube.com/watch?v=U5LDWiZgS6s
https://www.nestle.com/about/history/nestle-company-history