Hamster Holdo

From Mockup to Market

Contents

01 02 03
Intro Ideology Workmark
04 05 06
Poster Mockups Packaging
The Holdo Hamster Toy Penstand is inspired by the playful nature of hamsters and their endear-
ing characteristics. This innovative desk accessory combines the functionality of a pen holder
with the whimsy of a toy figurine. The concept revolves around creating a design that not only
serves its purpose but also sparks joy and creativity in its users.
 Embrace Joy with Your
Holdo Hamster

we aim to create a
product that adds value
to the user’s workspace
while bringing a smile
to their face.
Finalizing the logo and wordmark

The logo features a stylized il- The color palette for the word-
lustration of a hamsters holding mark draws inspiration from the
hands or embracing, symboliz- bright and flashy hues such as vi-
ing the bond of brotherhood and brant yellows and reds adding to
friendship. The design of logo is the brand’s energetic aesthetic.
playful and inviting, appealing to
children.
The wordmark for “Holdo” is craft-
ed with thick, bold letters that are
slightly overlapping, emphasizing
the idea of holding and closeness.
The font is friendly and rounded,
evoking a sense of warmth and ap-
proachability.
 The spacing between letters is minimized to reinforce the concept of
holding and closeness.

HOLDO
HOLDO

holdo
Brand Ideology and Wordmark
The brand is dedicated to crafting
innovative and engaging toys that
bring joy and excitement to chil-
dren’s lives, much like the exhilarat-
ing rush of winning big in a casino
games.
HUG BUG
The wordmark for Hugbug Toy
Company is designed to evoke the
vibrant and dynamic atmosphere
of a casino, with bold and play-
ful typography taking reference
from classic slot machine graph-
ics. The word “Hugbug” is writ-
ten in a whimsical and inviting
font, featuring rounded edges and
lively curves to convey a sense of
warmth and friendliness.
The color palette for the word-
mark is simple and minimalist.
www.hugbug.com
Making of
Posters inspired by character’s theme

Creating posters featuring characters

that are both popular among children
and promote a sense of brotherhood.
Considering characters that are be-
loved by children and are known for
their positive traits such as friendship,
teamwork, and loyalty.

Brainstormed ideas on how to visually

represent these themes through the
chosen characters.
Experimented with different composi-
tions, poses, and expressions to convey
a sense of camaraderie and connection
between the characters. Tried different
alterations for the same concept.
Eg. Kung fu panda, Baymax and Totora.

The First poster depicts Kung Fu Holdo, a spirited hamster charac-

ter, striking a dynamic martial arts pose with a pencil held confi-
dently in its paw.
The pencil serves as a whimsical and unexpected prop, emphasizing
Holdo’s creativity and resourcefulness. It could be drawn with exag-
gerated proportions, perhaps as tall as Holdo itself.
Bringing
Friendship to
Life

Get ready to ex-

plore the world with
Holdo by your side.
Whether it’s sharing
secrets, going on
imaginary quests.
Holdo is always
there for you!

Available Now!
c u d d l e b u d dy
Considering iconic
duos or groups from
popular children’s
media that exemplify
strong bonds and ca-
maraderie. And then
in posters featuring
popular characters
that not only appeal
to children but also
promote positive
values of friendship
thereby enhancing
the appeal of the Toy
Hamster Holdo
product.

AI-generated illustrations or digital artwork to create stylized representations of

Holdo and other hamster characters inspired by Totoro. I used AI for generating
character designs that capture the essence of friendship and companionship and
go with theme.
Making of
PACKAGIN
NG inspired by character’s theme
Deciding a set of theme
characters that align with
the target demographic and
resonate with the essence
of the toy hamster “Holdo.”
Characters that exude
traits such as friendliness,
playfulness, and adventure,
reflecting the nature of a
toy hamster. Brainstorming
ideas on how to integrate
these characters into the
packaging design while en-
suring they complement the
identity of “Holdo” the toy
hamster and understanding
their visual aesthetics, per-
sonalities, and story back-
grounds.
Themed characters strip layout and design

Worked on concepts that showcase “Holdo” interacting with the

chosen theme characters in various playful scenarios.
Experimented with different compositions, color palettes, and
graphic elements to create a visually appealing and cohesive de-
sign. And Incorporating the themed characters in a way that high-
lights the uniqueness of “Holdo” while fostering a sense of con-
nection with the audience.

Including games and

mazes for childrens to
solve. Inporporating
interactive ways for
childrens
Conceptualization
and Inspiration:
Using AI for design
development, this
theme can unlock
new levels of cre-
ativity, efficiency,
and effectiveness
in crafting the
themed package
for the toy ham-
ster “Holdo.” AI
empowered me to
push the boundar-
ies of imagination
while delivering
compelling and vi-
sually captivating
packaging solu-
tions to engage themed professionals used for package illustrations
consumers.

first themed strip for package

photos process outer box
Designing the packaging structure which is practical, protective,
and visually appealing.
Incorporating elements such as windows or cutouts that showcase
the toy hamster and enhance the overall design.
Experimented with the size, materials, and print quality to ensure
they meet the desired standards.
 TRYING THE
Incorporating the idea of a spacesuit-wearing hamster prominently on
the package to convey the theme of adventure and exploration.
Developing mockups of the packaging design using graphic design
P
software like illustrator or physical prototypes with vibrant colors and
engaging visuals to capture the attention of consumers.
Adding interactive elements on the package, such as buttons or sliders,
to enhance the overall experience.
E
Prototypes
Developed a variety
of puzzles, challenges,
and activities that are
suitable for the target
age group and aligned
with the theme of space
exploration. W
Unwind, relax, and let the
adventure begin!
It’s not just a toy—it’s a ticket
to endless smiles and intense
adventures!

Bhushan Gaikwad
Design Student
bhushan_works