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!# Parle Product's fame and familiarity is undeniable. Considering its extensive reach, the brand Parle is known and recognized by everyone. Over
the years, Parle's sweets and biscuits have become a household name. From kids to adults, everyone loves and cherishes these treats. t gives us great pleasure
to see our consumers enjoy and embrace Parle products on daily basis. Our confectioners and chefs have the utmost authority at Parle. Had it not been so, the
beginning of Parle would have been quite different.
n 1929 a small company by the name of Parle products emerged in British dominated ndia. The goal was to spread joy and cheer to children and adults alike, all
over the country with its sweets and candies. Although, the company knew that it wouldn't be an easy task, they decided to take the brave step. A small factory
was set up in the suburbs of Mumbai to manufacture confectionery products. A decade later this factory was upgraded to manufacture biscuits as well. Since then,
the Parle name has spread in all directions and has won international fame. Parle has been sweetening the lives of people all over ndia and abroad. Apart from
the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the largest biscuit and
confectionery plants in the country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on contract
Parle Agro is an ndian company in the beverages industry and has brands like Frooti, consistent winner of ndia's fruit beverage brand, Appy, Appy Fizz and
packaged drinking water, Bailley.
A pioneer in the ndian industry, Parle Agro is associated with many firsts. They were the first to introduce fruit drinks in tetra packaging, first to introduce apple
nectar and the first to introduce fruit drinks in PET bottles.
[citation needed]

n 2008, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox mints and Buttercup candies. This was soon followed by two more
brands - Buttercup Softease and Softease Mithai.
Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. n 2009, Parle Agro forayed into snacks with the launch of Hippo, in line
with the company's vision of becoming a major player in the foods and beverages industry.
Marketing straterg:- :-

n the 1950s the undivided Chauhan family manufactured beverages, water, confectionery, biscuits, etc. under its registered brand name Parle.
Over the years, the group split into three different companies ParIe Agro, Parle Bisleri and Parle Products. Currently, all three are separate companies with
separate ownership and management. They also have different products manufactured under them. All three companies continue to use the family trademark
name 'Parle' under which the current companies are named.
Parle Agro commenced operations in 1984. Starting with only beverages and diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the
first product that was rolled out of Parle Agro in 1985. t went on to become ndia's favourite mango drink. t still has a leading market share.
[1]

Mr. Prakash Chauhan is the Executive Chairman of Parle Agro....
. BEVERAGES -
Frooti: Launched in 1985 as a mango drink, Frooti is the first beverage to be launched in tetra packaging in ndia. Frooti is ndia's favorite Mango drink and is
ranked amongst the most trusted brands in numerous national surveys.
[citation needed]