Conducting a market

analysis on FabIndia.
Study Of The Market
FabIndia has a Brand value of 1400
cr. Over the last three years its
market share has shown a consistent
upward trend .
FabIndia brand provides ethnic wear
to all ages from 10 to 40 years of men
and women .
Marketing Strategy
Marketing Strategy of Fab India
analyzes the brand with the
marketing mix framework which
covers the 4Ps (Product, Price, Place,
Promotion). These business strategies,
based on Fab India marketing mix,
help the brand succeed in the
market.
 FabIndia's
promotional
strategies.
Fabindia uses social media like
Instagram and Facebook to show its
stuff and talk to its customers. They
also work with famous people and
initiate giveaways to make more
people like them.
 White Cotton
White Cotton Printed Camisle
Chikankari Indigo Cotton
Short Top Printed Skirt
Black Cotton
Linen Bagru Turquoise
Printed Short Cotton Printed
Dress Kurti
 Purple Cotton
Flared Printed
Pink Cotton Silk Lehenga Set White Cotton
Hand Block Printed Dobby Slim Fit
Sari
Indigo Cotton Yellow Cotton Long Kurta
Printed Midi Dress Woven Short Kurta