SPECIFIC OBJECTIVES CONTENT UNIFYING CONCEPTS

The students should be

able to:
1. Define and use correctly Definition of the
the following major terms following concepts:
and concepts associated
with tourism as listed in (a) tourism (international,
content (1); regional domestic),

(b) excursionist (cruise

passenger, other),

(c) tourism sector (direct,

indirect),

(d) economic linkage,

(e) economic leakage,

(f) tourism product,

(g) nature tourism,

(h) sports tourism,

(i) health tourism,

(j) heritage tourism,

(k) all inclusive,

(l) time share,

(m) marketing tourism,

(n) home porting,

(o) Host country,

(p) supply country.

2. Differentiate between the Types of tourism
types of tourism products products:
available in the
Commonwealth (a)sans, sea, sun, nature
Caribbean; or eco tourism

(b) Health tourism;

(c) Sports tourism;

 (d) Cultural or heritage
tourism,

(e) music festivals

(f) special events

3. Explain the factors that Factors that influence
influence the the development of
development of tourism in tourism in the:
the host and supply
countries. (a) host country:

(i) accessibility;

(ii) availability, cost and

the quality of tourist
services;

(iii) perception of safety

and security;

(iv) political stability;

(v) infrastructure,
especially sanitation and
water supply, roads, air
and sea ports;

(b) supply country;

(i) effectiveness of
promotion;

(ii) marketing;

(iii) accessibility;

(iv) cost and availability of

transportation

4. Analyze the contribution Tourism and the

of land based and cruise Commonwealth
tourism to the economy of Caribbean economy:
the Commonwealth
Caribbean; (a) foreign exchange
earnings, income and
expenditure;

(b) direct employment

such as hotel workers;
 (c)indirect employment
through linkages with
other sectors of the
economy (agriculture,
craft, transportation and
other ancillary services);

(d) government revenue

(taxes on hotels departure
taxes, restaurant licenses,
head tax);

(e) relationships between

expenditure on
infrastructure in resort
areas and elsewhere in
the country;

(f) effect of tourism

development on
availability of land and
labour for agriculture.
5. Outline employment and Careers and
career opportunities in the opportunities in
tourism industry. tourism:

(a) types of occupation:

managerial clerical,
administrative,
professional, technical,
unskilled;

(b) Conditions of
employment: trade union
membership, job security,
opportunities for
promotion, fringe benefits;

(c) qualifications needed;

(d) opportunities for

training and
entrepreneurship.
6. Assess the impact of the Tourism and the
tourism industry on the physical environment of
physical environment of the Commonwealth
the Commonwealth Caribbean:
Caribbean;
 (a) resort development
and its effect on the
aesthetic value of the
local environment;

(b) changes in ecology,

reefs and tidal patterns
caused by land
reclamation, sewage
disposal, and pollution of
water bodies - ocean,
sea, rivers;

(c) tourism and

conservation of flora,
fauna, historical sites, role
of the Caribbean
Conservation Association,
local national trusts and
national parks.
7. Assess the impact of Tourism and the
tourism on the socio-cultural
socio-cultural environment in the
environment in the Commonwealth
Commonwealth Caribbean:
Caribbean;
(a) effects on land
ownership; land use;
natural beauty and use of
beaches;

(b)visitors' perception of
Caribbean societies;

(c) Opportunities for

visitors to meet Caribbean
people;

(d) relationships between

citizens and visitors,
citizens and returning
nationals;

(i) two way cultural

exchange between citizen
and visitor;
 (ii) influence of lifestyles,
language, dress and
values;

(e) attitudes of citizens to

tourism (indifference,
alienation, enthusiasm)

(f) effects on artistic

expression and other
aspects of traditional
culture.

(i)revitalization of local
arts and crafts,

(ii) commercialization of
local culture;

(g) government policies

(i) beach control,

immigration regulations,
hotels -closed or open to
citizens;

(ii) land acquisition by

non- nationals;

(iii) incentives for citizens

to holiday in their country.

8. Evaluate government Government policies

policies that influence the that influence the
development of tourism; development of
tourism:

(a) meeting infrastructure

requirements;

(b) providing a
well-trained workforce;

(c) addressing
environmental concerns;

(d) addressing social

problems such as crime;

(e) creating a favourable

investment climate;
 (f) providing an overseas
marketing and
promotional presence in
key markets (Tourism
Boards, Departments,
Bureaus, Ministries of
Tourism).

9. Assess the contribution of Supportive services for

local. regional and tourism:
international agencies to
the development of (a) role and function of:
tourism;
(i) Hotel Associations,
Tourist Boards,
Departments, Bureaus
and Ministers of Tourism;

(ii) Caribbean Tourism

Organization;

(iii) Caribbean Hotel

Association;

(iv) Hospitality training

institutions.

(b) role of donor agencies

- Caribbean Development
Bank, European Union;
Organization of American
States and Canadian
International
Development Agency.
10. Outline the challenges Challenges facing the
facing the tourism tourism industry in the
industry in the region; region:

(a) security of funding for

investment;

(b) marketing;

(c) research;

(d) training;

(e) shortage of labour;

(f) water supply;

 (g) global terrorism;

(h) lack of direct air

access for major
tourist-generating
markets;

(i) emerging destinations;

(j) cruise ship policies.

11. Describe ways in which Promoting regional
tourism can be used to cooperation and
promote regional integration through
integration; tourism by:

(a) marketing the

Caribbean as a single
destination;

(b) recognition of the

tourism products
packaged by each
Caribbean country;

(c) common economic

and marketing policies;

(d) create linkages within

the Caribbean -
(communication);

(e) concept of aviation

hub.
12. Describe how Impact of
communications communcations
technology impacts on the technology on the
tourism industry in the tourism industry:
Caribbean.
(a) E-ticketing;

(b) internet booking

(reservations);

(c) information gathering;

(d) advertising;

(e)feedback.