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I
Cultural Sustainable Tourism (CST) –
5th Edition

A book of abstracts submitted to the 5th edition of the international

conference on Cultural Sustainable Tourism (CST) - 21 – 23 Jun
2023 In collaboration with Aristotle University of Thessaloniki
(A.U.th), Thessaloniki, Greece.

II
Introduction

As a contemporary phenomenon, cultural tourism stands to benefit nations around the globe, spreading their
cultural values and norms internationally, attracting tourists to their cities and greatly boosting the economic
strength of countries through the active engagement of the tourists in consumerism, and exchange with local
businesses. In today's rapidly changing world, the importance of sustainable tourism has become increasingly
apparent. Therefore, the sustainability of cultural tourism is essential in order to continually reap its benefits
through time. As we delve into the intricate relationship between tourism and various aspects of society, culture,
and the environment, it is crucial to understand the importance of responsible practices and the preservation of our
natural and cultural heritage.
In this abstracts book, which is an amalgamation of state-of-the-art research submitted to the 5th edition of the
international conference on Cultural Sustainable Tourism (CST), organized in collaboration with Aristotle
University of Thessaloniki (AUTh), Greece from 21 – 22 June, 2023, we embark on a journey through multifaceted
dimensions of sustainable tourism, analyzing contemporary challenges, strategies and economic implications as
well as working to provide solutions.
This abstracts book provides a glimpse of work exploring Sustainable Tourism by focusing on Cultural
Preservation, Sustainability and Technological Advancements. In focusing on “Green Tourism and Nature
Interactivity”, the first part delves into contemporary eco-tourism practices in natural reserves, fragile ecosystems,
aquatic life, and our role in preserving biodiversity through diverse safety measures and health promotion. In the
same context of sustainable tourism, our role in preserving cultural heritage is not neglected. The preservation of
attractive landmarks of cities is equally as vital. This, for one, is possible through the incorporation of social
development, a focus on green public spaces, integration of digital technology, and promotion of health, safety,
and responsible waste management around touristic landmarks.
One of the most pressing facets that demands sustainability is the mobility through which tourists traverse the
globe. Ensuring a sustainable method for travel and mobility will mitigate the effect of transportation on the
climate, and preserve our planet. Part 5 of this book provides solutions and strategies for sustainable touristic
mobility and transport, enhancing environmental resilience, reducing negative environmental impacts resulting
from irresponsible tourism. More specifically, parts 1 and 5 contribute to fostering a more sustainable and
responsible approach to tourism that protects the natural world.
Part 2, on “Cultural Preservation Management,” highlights the importance of community-based tourism (CBT)
and associated challenges amidst globalization and in light of the natural evolution of cultural identities, presenting
new methodologies and best practices for conserving and presenting cultural sites of historical significance in the
process.
Furthermore, part 3 investigates the diverse array of cultural tourist interests, delving into an analysis of
contemporary elements of urban districts attracting tourists such as culinary tourism and gastronomic cultural
experiences, tourist routes, film, music and creative tourism and more. It goes so far as to explore intriguing aspects
of disaster and dark tourism, immortalizing culture’s heritage and history, and examining transformative effects of
tourism on cultural and urban fabrics. In highlighting this interplay between tourists and cultural landscapes, this
abstracts books showcases research which tackles the impact and role of technology on the tourism industry. The
potential of technology and its impact on Tourist experience in the last couple of years has profoundly enhanced
tourist experience, bridged the gaps and provided more inclusive experiences.
Discussing economic implications and impacts is also crucial in the context of sustainable tourism. With tourism’s
ability to drive economic growth, generate employment opportunities and promoting business and financial
development, current research provides an investigation into modern techniques of touristic economic analysis,
measurement and growth and highlights the importance of responsible governance and regulation.
This conference aimed to delve into these interconnected topics in hopes of providing a comprehensive
understanding of the diverse dimensions that share the future of sustainable tourism. Abstracts showcased in this
book provide an opportunity for researchers and academics, tourism industry professionals, local communities,
environmental and conservation organizations, travelers/tourists, governments and policymakers, of different
cultures and backgrounds to recognize and potentially contribute to ensuring that tourism contributes to sustainable
development, local prosperity and the preservation of the environment and natural and cultural heritage.

III
Acknowledgements

IEREK would like to express its appreciation to all members of the staff and scientific committee for their
tremendous efforts and contribution to the growth of this institution and for making our conference Cultural
Sustainable Tourism on a success. IEREK would like to thank the conference chairperson, Professor Stella
Kostopoulou, Professor of Regional Economic and Tourism Development at the Aristotle University of
Thessaloniki (AUTh), Greece, who had a hand in making this conference what it is today by providing scientific
and logistical support. IEREK takes pride in being an institution that amasses a highly qualified and competent
team who restlessly worked for months to make this conference what it is today in hopes of creating a well-
rounded society. Last but not least, we cannot neglect the prominent role undertaken by our Editors who made it
their duty to help this institution in spreading knowledge to the masses.

IV
WORD BY THE CONFERENCE CHAIRPERSON

Dear all, it gives me great pleasure and honor to welcome you to the 5th edition of the International Conference
on “Cultural Sustainable Tourism (CST)” organized by IEREK in collaboration with Aristotle University of
Thessaloniki, Greece.
Cultural tourism as a modern phenomenon, has the potential to benefit countries all over the world, spreading their
cultural values and norms globally and drawing tourists to their cities and regions, thus boosting their economies.
Recent years have also seen a rise in nature-based tourism, as travelers express their appreciation for the
environment, while supporting the preservation and conservation of natural areas.
This event moves from the awareness about the significance of green tourism, to explore major challenges, risks
and opportunities for sustainable tourism development related to culture and heritage, illustrating the various
methods that diverse civilizations use for the development and promotion of cultural tourism products. The
conference also strives to preserve the historical and cultural heritage of nations and cities, while exploring the
emerging trends for destinations to ensure engaging and authentic experiences for visitors seeking to immerse
themselves in the local culture.
The 5th edition of the international conference is an opportunity for researchers from different cultures and
academic backgrounds to discuss the recent developments in the field of culture, heritage and sustainable tourism,
encompassing all forms of cultural heritage and contemporary cultural expressions.
My gratitude is extended to the IEREK support team for their assistance in making this event a reality, to Aristotle
University, the European Interdisciplinary Silk Road Tourism Centre that supports research activities in tourism,
culture and sustainability, and to the eminent professors and high-profile scientists who accepted our invitation to
contribute their valuable insights to the conference.

Professor Stella Kostopoulou

Conference Chair & Professor of Regional Economic and Tourism
Development at Aristotle University of Thessaloniki (AUTh), Greece

V
Word from the Chairman of the Board of IEREK

It is my honor to be launching this conference on Cultural Sustainable Tourism (CST) at its 5th edition.
IEREK- International Experts for Research Enrichment and Knowledge Exchange - is an institution that began
pursuing its goal of reaching excellence in the research field in 2013, and since then has been connecting the
world’s scholars and providing them with a platform that would advance all their endeavors. Building international
relationships with prestigious universities and institutes worldwide is one of IEREK’s main goals, spreading
knowledge and enhancing research around the world, along the way, through collaborating with trustworthy
partners who share its same vision.
The first edition of the CST conference was held in 2017, at the university of Thessaloniki, Greece. And was a
great success that allowed IEREK to dive further into the fields of “Culture” and “Tourism”. IEREK hopes to
present the world with a conference that positively contributes to its relative field and makes way for scholars to
combine their ideas for the greater goal of discovering new and innovative solutions to the issue at hand, with the
aid of our scientific committee comprised of distinguished professors and researchers from a variety of
international, established universities.
Finally, I hope that the conference succeeds in delivering its message to the world of professionals in the various
concerned disciplines in order for their work to be put into motion. I also declare our welcome to all audiences,
from undergraduate to postgraduate students, and all who will benefit the most out of this conference. I am looking
forward to meeting you all and collaborating within this successful experience.

Mourad S. Amer
Architect, B5c, DSc, MSc, PhD
IEREK CEO

VI
Table of Contents

Part I: Green Tourism and Nature Interactivity

Tourism in a unique destination: Case Study Antarctica

1 3
Pelagia Moloni

The impact of the Covid-19 pandemic on the performance of the Greek tourism industry and
2 the search for a sustainable tourism development model 6
Ilianna K. Niaskou

Part II: Cultural Preservation Management

Modeling Cultural Tourism Development Dynamics in Calabria, Southern Italy

3 Chieko Nakabasami
11

Hospitality and Heritage Tourism Production in the Northern Emirates

4 13
Adriaan De Man

Aemila Scauri Aurelia: a territory through a road

5 15
Andrea Piaggio

Collaboration of Culture Social Structure and Community Engagement for Returning the
6 Tourism Industry in Nusa Dua Bali After The Covid19 Pandemic 20
Dina S. Vusparatih, Eshaby Mustafa, Handy Martinus, Nur S. Hishamuddin

Community Based Wellness Tourism for Sustainable Development:

7 Therapeutic Landscapes in Chiang Rai, Thailand 22
Uthumphorn Kankeb, Rehema White, Nina Laurie

Evaluation of cultural assets in relation to the development of tourism using the example of the
8 Vlora district in Albania 24
Fatlinda Shkurti
Mass Tourism, Cultural Heritage, and traditional values within citizen lifestyle in the city of
Porto (Portugal). An Overview through HAC4CG project
9 Eduarda Vieira, Ana Pelaez, Inês Rosa, Teresa Lemos, Rui Bordalo, Marta Vasconcelos,
26
Patricia Moreira
Co-creation as a tool of cultural heritage policy for sustainable tourism.
The case of the Slovak Republic
10 30
Katarína Vitálišová, Beáta Mikušová Meričková, Diana Kvasnová, Anna Vaňová, Kamila
Borseková

A Replica of Landmark with Spirit of Place: Research on Yunnan Railway Museum

11 Xiang Dai, Liyu Chen
34

Kadirli Ala Mosque Mosaic Restoration

12 Nadire Mine Yar, Celaleddin Küçük
36

VII
 Tourism as a Tool for Safeguarding Architectural Heritage in the Republic of Moldova
13 37
Svetlana Albu, Ion Albu, Mariana Bejenaru

Cultural Vitality and Community-Based Tourism Development: Evidence from Peripheral

14 Areas in Greece 38
Sevi Malisiova, Stella Kostopoulou

Part III: Cultural Tourist Interests: Analysis, Perspectives, and Strategies

Building the Future Heritage, Tourism and Media

15 Fatima M. Reda
43

Postwar Remnants in The Periurban Forest of Thessaloniki, Greece - A Two Paths Proposal for
16 Tourism and Environmental Education 45
Aphrodite Tsiouri

Spatial Analysis of Night Markets in Taiwan's Culinary Tourism – A Case Study of Taipei
17 Night Market Festival 48
Szu-Yin,Liu

Reviving Cultural and Heritage Life in Al-Mutanabi Street: The Role of Street Vendors and
18 Soft Changes in Night Activities 49
Rasha Albayati, Dhirgham Alobaydi

Gastronomy Trends: An Analysis of the Perception of Customers in Croatia

19 50
Iva Slivar, Sanja Kovačić, Irina Prenc

Revitalization of The Rural Area Through The Development Of Winter Tourism Using The
20 AHP Method – A Case Study Of Banja Luka 52
Dajana Djuka, Dragana Kuzmanović, Nebojša Knežević

Regeneration Strategy of Rural Architecture Promoting Tourism from The Perspective of

21 Narrative Architecture 54
Jiaqi Meng

A Historical, Cultural and Religious Experience of The City of Kavala

22 Stratos Karakitsos, Michalis Lychounas, Angeliki Ziaka, Aikaterini Markou
55

Food In the Time of Jesus

23 Roberto Reis
56

Aspects of Holy Week in Santa Maria da Feira

24 Roberto Reis
57

Active Ageing and Quality of Life: Factors Associated with The Participation of The Elderly in
25 Cultural Activities. The Experience of Santa Maria Da Feira 58
Roberto Reis

VIII
Part IV: Technological Influence on Tourism

An Innovative Touristic Experience, the ICE Project

26 Angeliki Ziaka Erifyli Siskou, Kostantinos Siozios, Avgoustos Tsinakos, Christos Tsironis
61

Student Nomadism in Tourism Context – Attitudes of The International Student Segment

27 Tamara Floričić, Nadia Pavia
63

Part V: Touristic Approaches for Sustainability and Environmental Management

Living From Art, Culture, And Tourism: The Systemic Dynamization of The Fine Mata Ortiz
Pottery Trade Routes
28 Aida Yarira Reyes-Escalante, Diego Adiel Sandoval-Chávez, Carmen Lorena Posada-
69
Martínez
Can Human Resource Training Affect the Integration and Success of Organizational Change?
A Case-Study on Employees of Greek Four and Five Star Hotels
29 Dimitrios Belias, Nikolaos Trihas, Angelos Ntalakos, Irini Dimou, Ioannis Rossidis,
71
Markos Kourgiantakis
Strategic Leadership and Its Effect on The Integration and The Success of Organizational
Change on Four and Five Star Hotels
30 Dimitrios Belias, Nikolaos Trihas, Angelos Ntalakos, Irini Dimou, Ioannis Rossidis,
74
Markos Kourgiantakis
Understanding The Vietnamese Young Domestic Tourists’ Self-Image Congruence as
Motivations for Their Destination Social Responsibility Towards Circular Economic
31 77
Development
Hoa Nguyen Quynh

Part VI: Economic Implications and Impacts

Tourism Event: The Case of The “Regueifa” And Biscuit Fair of Valongo (Portugal)
32 81
Hugo Martins, Mónica Dias, Eduardo Gonçalves

The Tourism Routes: The Creation of a Route in Santo Tirso (Portugal)

33 83
Hugo Martins, Rafaela Sameiro, António José Pinheiro

Douro Valley Tourists' Perceptions of Service Quality: Using Text to Learn About The
Hospitality Sector
34 85
António J.D.V.T. Melo, Eduardo C. Gonçalves, António J. Pinheiro, Hugo Martins, João
P. Mendonça

IX
Strategic leadership and its effect on the integration and the success
of organizational change on four and five star hotels
Dimitrios Beliasa, Nikolaos Trihasb, Angelos Ntalakosc, Irini Dimoud, Ioannis Rossidise
Markos Kourgiantakis f
a
Postdoctoral Research Fellow, Department of Business Administration and Tourism, Hellenic Mediterranean
University, Heraklion, Greece
Ass. Professor, Department of Business Administration, University of Thessaly, Larissa, Geopolis, 41500, Greece
b
Ass. Professor, Department of Business Administration and Tourism, Hellenic Mediterranean University,
Heraklion, Greece
c
PhD Candidate, Department of Business Administration, University of Thessaly, Larissa, Geopolis, 41500,
Greece
d
Associate Professor, Department of Business Administration and Tourism, Hellenic Mediterranean University,
Heraklion, Greece
e
Lecturer, PhD, Hellenic Open University, Patra, 26335, Greece
f
Ass. Professor, Department of Business Administration and Tourism, Hellenic Mediterranean University,
Heraklion, Greece
ABSTRACT

The aim of this publication is the examination of the relationship between strategic leadership and the integration
and success of organizational change in four and five-star hotels in Greece. The value of this research lies in the
fact that the hotel industry is subject to a turbulent environment which leads to constant changes. Therefore, it is
necessary to examine all aspects of change, including the role of strategic leadership. For this reason, the authors
have implemented quantitative research that relied on a sample consisting of 513 hotel employees in four and five-
star hotels in Greece. The outcome of the research suggests that the management of hotels in Greece has a strategic
leadership orientation. Nonetheless, it seems that the integration of change and the success of change are moderate.
More specifically, the findings of the study indicate that indeed, strategic leadership is a positive predictor for
integration and organizational change.
Keywords:
Strategic Leadership; Integration; Success; Organizational Change; Greek Hotels
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