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Design principles for commercial and entertainment centers

Residential,
neighborhood services)major )center

the
introduction :

Service centers that serve residential neighborhoods must have everything residents need in order to provide their needs and provide them with luxury,

as well as prevent congestion in city centers. Service centers

must have commercial elements: such as clothing stores, cosmetics, accessories, electronics, gifts, sports equipment, leather products, and skin care

products. ......

As well as recreational elements: such as arcades, gyms, cafeterias, and toy stores.........

As well as cultural elements: such as a library, a bookstore, and a hall for cultural seminars....

As well as religious elements: such as the mosque, church, and places of worship in

general, the service center must provide the basic and secondary requirements for the residents of the

surrounding area. In this research, we will discuss the foundations of designing commercial a

•Conditions that must be met when choosing a mall locatio

• The location should be very close to main roads and public transportation.

•The chosen plot of land must be suitable in terms of shape and area.

• Providing sufficient parking spaces for cars, at a rate of approximately (10 parking spaces for every 1,000 square feet) of the commercial area.

And about (25 minutes) from outside the range, using the car or , •Easy access to the center ( 10-15 minutes) from within the center’s service area. •Public means
. of transportation .

•The site must be surrounded by appropriate landscape elements .

•It should be in a place where the surrounding road networks can withstand the traffic pressures that will be caused by the center’s pre

• A location connected to one or more highways is preferred (because the mall is an element that is considered an attraction for passing

: Site coordination

:externally:first

Use natural trees and trees that do not need a lot of care. They should be distributed in a way that emphasizes the paths and shades the seating areas

: internallySecond:

It must include many plant and water elements, changing levels and colors, and must include indoor seating.

Lighting: It must be suitable for shrubs and flowers, and the use of shrubs should not lead to interference with the view of stores and internal signage. Shrubs and plants must

Well you must give , withstand indoor heat and humidity, and it is preferable to use evergreen plants in gardens, to create a good impression on shoppers and push them

to go up to the upper floors.

Signs and directional markings:

They guide shoppers to specific places and directions in the shopping center, such as exit areas, restrooms, or escape stairs. The instructions must be simple and in clear

It must also be out of reach at a height of 2.5 m , letters of one color, affixed to a background alternating with them. Store displays: Dimensions must be

tested that are

compatible with the placement of display windows and counters.

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Architectural elements in the mall:
•
Entrance:
The entrances to the commercial center must be clear and certain, and what is required is that they suggest grandeur and luxury because it is a transitional area from the

outside to the inside. It is desirable to use high-quality materials, in addition to the landscaping and planting elements inside the entrances that enhance the importance of the
commercial

Entrances must be compatible with the external and internal facades, because if these entrances are low and not well lit, they constitute an obstacle to attracting shoppers to the

marketing center, so the entrances must have a strong external distinction.

: Entrance requirement
• Buildings with more than 1,500 square meters of used yard shall be equipped with all the necessary courtyards that can be reached by car, with entrances and

exits far apart from each other, and the entrances or corridors shall be spaced apart or at a

If the customer exits lead to the area : • The width prepared for the floor between the wall guards and the edge of the sidewalk is <2.3 m and 25 cm above the

ground. Note that the yard has a sidewalk < 80 cm from the previous width.

> 25 m. •The distance of each point relative to the entrance ..............

• Stairwells, main exits and corridors for buyers with a width of ......... < 2 m.

In the basement, there are: • There are at least two exits on the ground floor to the street. The width of the exit is ........ < 1.5 m < 1.1 m.

• Exit doors open to the outside with a handle at a height of 1.5 m from the ground in order to open from the inside. There are no sliding doors, and revolving

doors are not considered doors. They must not disturb the imposed exit doors and must be opened with a handle at full width. The total free width of the doors

due for separation on the ground floor must be at least 30 cm for every 100 m2.

Or part of 100 m2

: Main entrance halls •

The traffic paths are gathered in the shopping center, and musical performances may be present there, or parts of it may be used as open cafeterias or as a car showroom,
taking into account the lighting and the floors’ tolerance to the amount of live loads placed on them. The main squares benefit from breaking the excess boredom resulting
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: Movement axes•

Due to the large number of expected users, the largest capacity should be achieved among the most important elements and have a major role in the success or

failure of the project due to the comfort for users and the highest efficiency in use. Clarity, ease of use and flexibility must also be taken into account, whether in the

vertical or horizontal axes of movement to suit the expected capacity. Care must also be taken to study The beginning and end of the axis because they constitute

strong areas to place important elements, taking into account the prese

: The horizontal
•
: {commercial corridors} are divided into movement element

Corridors are the element that defines the form of shopping and consist of main routes for shoppers surrounded by shops . From both sides, in addition to a few

side corridors, which can lead to one or more meeting points (spaces). The main entrances to all small shops are located on the main commercial corridor or on

the side corridor, even if that is not desirable.

:
General requirements for the design of commercial corrid
• Commercial corridors must be designed So that it provides the smoothest movement of shoppers to the maximum degr

•Its general layout should be simple and easy to recognize.

• Commercial corridors must be of a pleasant nature that leads to enjoyment of walking along them, in addition to providing some places for rest and relaxation.

On this basis, small shrubs, flowers, fountains, and statues are considered among the important basic aspects of the corridors.

•The ends of the commercial corridor must lead to the attractions of the marketing center.

: Commercial corridors dimensions

First: Commercial corridor offers : The widths of commercial corridors are determined So that it is convenient to wait for shoppers and their movement. It is usually

less than 5 m

Shopper bored by the length of the aisle Second: The lengths of commercial corridors The commercial corridor must not exceed 250 meters, otherwise it will

become co

Types of commercial corridors:

Take the commercial lanes There are many problems. It may be a straight line, as in the Velizy Center in Paris, or a broken line, in the shape of the letter (L) or in the shape of the

letter (T), or circular surrounding the inner lobby of the mall.

 .
The number of people who move from the ground floor = density x floor height x number of floors, where 80% of them use stairs and 20% use elevators. Stairs :
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•
: Vertical movement elements

The placement of vertical communication elements, such as stairs and elevators, is extremely important. In general, the main stairs and elevators, in

order for customers to pass the maximum amount of display, especially the places for goods, should be assembled directly in front of the main

entrance, and the cheap ones that are often exposed on gro

Stairs
The placement and number of stairs in these buildings is fundamentally closely related to the architectural solution, as well as to the floor level and

the number of people using

·
15 people are calculated for an area of 10 m2. · The

staircases are spaced 25-30 m apart.

· The drawers can be used at the same time as escape drawers, as care must be taken in the

construction. · It must be fire-resistant and resistant to external factor

· Providing a group of elevators with services and bathrooms near them. ·

It is preferable to have stairs, especially escape stairs, because they are easier and faster to move.

. Stairs that are more than 2 meters wide must contain an additional handrail. Customers must use automatic stairs that operate permanently, and elevators only serve

fast movement towards a specific target. The number of customers on the sales floors

.
floor = density x floor height x number of ranges from (45-80) / hour / 100 m2. The number of people who move from the ground

floors, where 80% of them use stairs and 20% use

Elevators
Machine Translated by Google Mechanical communication elements: They are divided in
First: escalators:
It gives an aesthetic view, and one of its benefits is that it always attracts the attention of shoppers to the upper levels, but one of its disadvantages is that it occupies

a large amount of space, its cost is high, and it is necessary to transport 200 people per hour. It is placed in the center of the building and is visible from the beginning

of the entrance and at an inclination of 30 degrees. The length, speed, safety, depth of the stairs is 0.40 m, its width is (0.60 - 1) m, or usually 0.80 m, and the speed is

0.5 m/s, and for great heights and some other cases < 0.5 m/s.

. • To pass from the fixed ground to the rotating bar, extend the handrail handle at least 80 cm before the rake. • At the entrance and exit, at

least two horizontal steps are placed, a third of which should the speed be < 0.5 m/s.

Transport capacity =

3600 ×

Third,
elevators: :
It is always recommended to use them because they occupy much less space than conveyor belts or

escalators, and they are less expensive to operate than escalators. They transport most of the shoppers’

needs from children’s strollers to wheelchairs, and they are also faster than escalators.

We find it in some commercial centers The elevators are located inside glass towers that show their movements

It is important to have elevators that connect the parking garage with the shoppers’ movement paths, and

that they are of appropriate size to the expected number of shoppers. It is preferable to have a large elevator
to having two smalle

•Elevators shall be arranged in a group, and within sight from the entrance in small facilities, and against the

facing wall.

• In large facilities, elevators are placed in the middle of the building, about 50 meters away from all points of

sale.
.
• The elevator cabins can accommodate > up to 20 people, but not too small + the presence of a boy in
.
the elevator. • The doors open toward the middle, and the elevators are equipped with one

group > to 6 elevators . • When The elevators are located in the middle of the store and are usual

In terms of use, elevators are divided into four main types: · General-
purpose and commercial elevators. ·

Residential building elevators.

· Elevators for official bodies and government

departments. · Warehous
Machine Translated by Google •Ancillary stores

•Vegetable and fruit stores:

Fresh vegetables are kept away from heat, not by refrigerating them. And until you are Thus, they are standard or ready for cooking.
Some vegetables - such as potatoes - are kept in dark areas, and fruits are stored in dark rooms with cold air (1-5) with a humidity of
85-95%, and refrigerators a
As for the walls, they are generally washable. Goods are placed under gratings or basins for the pots that fall from t

: Fabric stores •
They are often attached to ready-made garments, linen stores, tailoring, and woven clothing stores, where

the items are placed in such a way that they are under the eye of the viewer. Daylight is also used to

examine the colors. Shelves should not be taken with a height of more than 2.20 m, and the display areas

must be smooth in a way that they slide. The cloth is fine with her

Without scratching it, just as the height of the display tables should
ÿ
be Between 85 –

. Fa
And 55-70cm for the buyer sitting and having room A 95cm for the customer

size for measuring clothes that makes it easier for the buyer and gives psychological comfort when buying

clothes, as well as to prevent embarrassment due to the customs and traditions of society. The dimensions

of these rooms are usually: 1.10 x 1.15 metres.