27th February 2019

Property Appraisal: 33
Ipswich Street, WELLARD.
Dear Stuart and Stacey,

Thank you for allowing Urban Habitat to appraise your property. We would love the opportunity to work
with you and be your agent of choice when the time comes. Urban Habitat aspire to provide the ultimate real
estate experience and our levels of customer service really make us stand out from the crowd. With our
unique contemporary styling and total passion, we are always trying to find new and innovative ways to
satisfy our clients' needs and be at the forefront of the Southern Perth marketplace.

The URBAN HABITAT Advantage: A large portion of profit goes back into supporting our community. All
of our representatives have their chosen charities however, we also support numerous other community
groups and quite a few of our local schools. We believe that the more help we put in, the better our
community becomes and the more people want to live here. We live here, We love here.

THE VALUE: After careful consideration and aligned with current market values, we believe your property
would achieve a value of around $400000 or $370 per week for rent. With the correct strategy and
marketing campaign we will ensure your property receives maximum consumer attention, creating
competition and ensuring a premium price is achieved.

Urban Habitat take an ultra-contemporary approach to marketing and everything we do is about making the
property the hero. We set stunning photography against our modern style to showcase your property at its
absolute best. Your Marketing Investment - approximately $1300.00 for the duration. Our classic
signboards, quality brochures and prominent internet presence are all designed to ensure we achieve the best
possible price. The campaign will include:

• Pre-photography styling
• Professional photography
• Floor plan
• For Sale board
• Social Media Advertising
• Double sided colour brochures with floor plan included
• 90 day HIGHLIGHT ad on realestate.com.au – one of the top spaces on realestate.com.au
• Elite priority placement on Domain.com
• Headline advert on REIWA

STRATEGY: For your property, we do recommend the strategy of: “OFFERS OVER $399000” to compete
with the current market in Providence and Emerald Park. We will also discuss the following selling
strategies with you to see what you are most comfortable with:
Fixed Price - Setting a fixed price, price range or 'offers above'
price on your property. The level of buyer enquiry will depend on how the advertised price compares to
competing properties on the market; if the property appears to be good value we are likely to generate more
buyer enquiry and offers.

No Price - Your property is advertised without a price for the first couple of weeks to increase the potential
interest in the home and invite all possible buyers to view the property. This type of strategy is designed to
attract multiple buyers who become emotionally connected in a competitive environment, often resulting in
multiple offers. Removing the price can also remove the risk of underselling or overpricing your property.

Fixed Date Sale – All offers are submitted together by an appointed date. This strategy encourages buyer
competition and aims to attract multiple offers. Buyers are invited to offer a price and selling terms to the
seller; the seller can then choose to accept the best offer on or before the Closing Date. By providing an end
date to the sale process, the buyers are encouraged to make a decision quickly and are more likely to offer
their best price for the property. You may decide to accept an offer at any time during this process or wait
until the Closing Date, at which point you can accept, negotiate or reject any offers we may have. You are
under no obligation to accept an offer unless it suits your terms and conditions. Should your property not go
under offer on the Closing Date we can then price it in line with buyer feedback and the sale price you wish
to achieve, and proceed forward as a traditional For Sale campaign.

Auction – An Auction is a transparent sales campaign whereby buyers are invited to attend the property with
no barriers such as price in place, whilst having an end date that creates urgency. The property can sell
before, at or after the Auction process has taken place. Rather than the traditional Offers Campaign which is
less credible in the current market, a buyer knows that the competition will be in front of them on the day
and if they don’t make their highest bid they will miss out on the property. There will always be disparity
between where your expectations as a seller are and where the buyers’ expectations are. The sooner that
obstacles that prevent you selling your home for a premium price in the current market are removed, the
sooner buyers are engaged with your property based on the attributes of it. At Urban Habitat every single
Auction property we have taken to market has sold, most within 14 days following the Auction campaign.

Buyer Qualification:
Before presenting you with an offer, we work hard to qualify your buyer's financial situation as much as
possible to ensure that if you choose an offer, it has the best possible chance of proceeding.

It would be our pleasure to assist you with your real estate goals. If you have any further questions or require
any further information, please don't hesitate to contact us .

Yours sincerely,

Sally Lovett
Business Owner & Lead Property Consultant
Urban Habitat Real Estate PTY LTD