Generative AI is creating

value now
Speed to scale, through mobilizing the organization in the right
way, and focusing on value, will be more important than speed
to pilot.

Explore our latest insights on generative AI.

What is
generative AI?

Generative AI describes
algorithms that can be used to
create new content, including
audio, code, images, text,
simulations, and videos.
Recent breakthroughs in the
field have the potential to
drastically change the way we
approach content creation.
Explore more: mck.co/WhatIsGenAI
What every CEO should
know about generative AI

Generative AI is evolving at
record speed while CEOs are
still learning the technology’s
business value and risks.

Here, we offer some of the

generative AI essentials.
Explore more:
mck.co/CEOGenAI
Exploring
opportunities
in the generative
AI value chain

Generative AI is giving rise to an

entire ecosystem, from hardware
providers to application builders,
that will help bring its potential
for business to fruition.
Explore more:
mck.co/GenAIValueChain
AI-powered
marketing and sales
reach new heights
with generative AI

AI technology has revolutionized marketing

and sales; now, generative AI promises
to disrupt the way B2B and B2C players
think about customer experience,
productivity, and growth.
Explore more: mck.co/GenAIMarketing
The economic
potential
of generative AI

Generative AI is poised to unleash

the next wave of productivity.
We take a first look at where
business value could accrue
and the potential impacts
on the workforce.

Explore more: mckinsey.com/genaivalue