Professional Documents
Culture Documents
Decision Making
Decision Making
JANE MACOUBRIE
Department of Communication
North Carolina State University
Campus Box 8104, 204 Winston Hall
Raleigh, NC 27695-8104, U.S.A.
E-mail: jane_mac@ncsu.edu
KEY WORDS: argumentative case, argument content, filtered argument, logic structures,
Perelman
ture is needed, as Jacobs (2000) noted. It has also been argued for some
time that the syllogism, the oldest of these four argument structures, is
poorly suited for the task of explaining reasoning in ordinary decisions.
Toulmin (1958) first made this point; Perelman and Olbrechts-Tyteca (1969)
also asserted that arguments for action require a flexible structure, must
often be based on conditional proof, and often include value choices. The
syllogism, of course, dictates a fixed structure, requires conclusive proof,
and excludes value justifications as part of logic. Toulmin (1958, p. 184)
concluded that formal logic is ‘idealized theory . . . [we] should retain no
illusions about its application to practical arguments.’ Toulmin’s (1958,
1988) model of an argument’s logical structure (Figure 1, below) is also
problematic when applied to interactive argument. Toulmin’s model easily
describes the logical structure of discrete claims but does not provide a way
to model the overarching logic of a complex argument structure.
Dialogue logic provides, in addition to Toulmin’s model, another way
to look at the logic of arguments. Lorenzen and Lorenzen’s work on
dialogue logic (1978) represents an effort to specify the linguistic rules
that enable logical argument, such as logical constants (common under-
standing of terms) and logical connectors (e.g., and, or, if, etc.). Barth and
Krabbe’s work on dialogue logic extended this idea (1982; also now called
formal dialectics) and delineates a system of rules for the conduct of
conflict-resolving discussion (formal dialectics3), with the use of logic
features such as logical constants, etc. (formal dialectics2). Van Eemeren
and Grootendorst’s pragma-dialectics (1984) links their own system of
dialectical rules with certain functional speech acts that are highly relevant
to conflict resolution, and includes rules for determining the winning
argument.
As noted earlier, none of these theories provides or intends to provide
a means to model the coherent connections between components of
complex, multi-tiered arguments. In pragma-dialectics, for example,
argument is examined as an exchange of speech acts, and speech act
analysis is used to discover elements of an argument that are relevant to
resolving differences of opinion. Toulmin’s model (1958, 1988) works well
for specific, statement-level arguments but not for complex ones, and
Lorenzen and Lorenzen’s, Barth and Krabbe’s, and van Eemeren and
Grootendorst’s work all theorize argument as a process, established via
the specific moves made in an argument (Wenzel, 1979, 1990).
Defining ‘content’
First of all, a specific definition of what counts as content is needed. As
stated earlier, logics should be concerned with substantive content, so a
clear definition of that is important. The definition of the term content that
will be used here is the generally accepted one: content is the substance
of a conversation, the substantive matters being discussed. Regardless of
the form a statement takes, all statements speak to something, and the
‘thing’ under discussion is called the substantive content. What communi-
cation is about, researchers call the topics (Cappella, 1994; Cegala et al.,
1989, 1992; Tracy, 1982, 1983), the substantive subject matter, or the
substantive content of discussion (Ervin-Tripp, 1964; Foster and Sabsay,
1982).
Differentiating substantive content from other aspects of discourse is
LOGICAL ARGUMENT STRUCTURES 295
Each turn above can be easily labeled as a functional move or speech act
(an explanation, a query, or agreement). The substantive issue is not visible,
however. Statements have substantive subjects and make functional moves;
these are not the same things.
It could be argued that content and interactivity are so interdependent
that they should not be analyzed separately, on the grounds that issues are
negotiated in interaction and particular moves affect content. Having said
these things, however, we have inherently recognized substantive issues
and content as conceptual things that exist in their own right, separately
from each move: functional moves affect issues and content is a thing on
which negotiations operate. We can and do differentiate content from other
aspects of discourse, and although a particular move can affect subsequent
content (insult vs. agreement, for example), content has to be understood
as a separate entity just to gauge that effect.
Content can be separated from particular interactive steps, the foregoing
shows. Further, complex content structures must be separated from inter-
active steps to be understandable. The reason for this lies in the essential
fact that every substantive statement makes a point about something. The
substantive issue can be located in just one statement, but in complex
argument, one would expect not to find each statement as a stand-alone
topic, but that many would relate to larger matters under discussion. The
larger matters under discussion are built from local turns or issues, then,
but local turns and issues are only understandable in relation to the larger
argument structure.
Research has shown that people track discourse by mapping each point
or localized issue onto the relevant larger issues (Keenan and Schieffelin,
296 JANE MACOUBRIE
papers, A’s books, and A’s teaching. In fact, the decision topic of tenure is
literally devoid of content without its specific global topics (books, papers,
etc.); propositions on these global topics are actually the basis for a decision
on tenure. (See Figure 2 for a graphic example display.)
Individual statements gain their coherence from alignment under global
topics (Planalp and Tracy, 1980); the justifications given in discussion
inherently either support or deny a global proposition and eventually ‘add
up to’ the end decision, or make an argumentative case (Reike and Sillars,
1997). An argumentative case is related to Wenzel’s (1979, 1990) sense of
argument as product or logic, but since in Wenzel’s conceptualization the
product of argument may be just a particular conclusion, the argumenta-
tive case is similar in type but fundamentally different in scale.
The most appropriate sense of argument involved in complex logics,
the argumentative, case refers to an overarching, combined argument. This
is the sense of argument that seems to be meant when someone says ‘What
are your points? What is your argument?’ The argumentative case subsumes
individual statements, or argument as process, i.e., local propositions
(Wenzel, 1979, 1990) or specific rhetorical strategies such as definitions,
analogies, tropes or figures of speech (e.g., Warnick and Kline, 1992). In
interaction, the argumentative case is also not necessarily related to the
chronological steps of argument. Specific interactive moves delineate
argument as procedure (Wenzel, 1979) (or dialectic, 1990), such as is
addressed in dialogue logics (Lorenzen and Lorenzen, 1978; Barth and
Krabbe, 1982) and in the pragma-dialectic approach to understanding logic
(van Eemeren and Grootendorst, 1984). The argumentative case, as it exists
across an interaction, is oriented around the global questions or issues
whose resolution ‘adds up’ to or logically leads to a decision.
Decisional topics
It will be argued here that the term decisional topics should be used to
identify the global, substantive issues relevant to a particular decision.
Using this specialized term solves a number of problems. First, not all
global topics may be substantive ones (others may be social, etc.), and the
term decisional topics differentiates substantive concerns from others.
Second, many other terms already in use are overly general. Issues, for
example, is a term often employed to mean arguables in discourse, or any
point of disagreement (Inch and Warnick, 1997), and in stasis analysis
(Davis, 1981; Kline, 1979) includes all definitions, questions of fact, cir-
cumstances, or procedural issues (Wenzel, 1979). Other terms, such as
themes, criteria, and goals also are overly general.
Most problematically, none of these terms can differentiate local from
global concerns, or social from substantive concerns, and so make dis-
covering a substantive logic more interpretative and idiosyncratic than is
desirable. It is preferable to identify decisional topics as the substantive
global topics of interest, so that the object of study is specific, research
results can be systematic and reliable, and global and local topics are not
confounded. Global topics can be reliably identified in discourse, as
LOGICAL ARGUMENT STRUCTURES 301
Reasons or justifications
Decisional topics (PS1) identify ‘this is about X’ or what a discourse is
about, and then views or propositions on those global issues create a dif-
ferent propositional level (PS2) that exists in decision-making. In addition,
the PS2 propositions made can also be based on different types of justifi-
cations (PS3), or propositions that support PS2 views on X or Y. As
Perelman (1982) asserts, similar conclusions may be motivated differently,
and the nature of these differences represent different reasoning paths. Even
when the decisional topics are the same and the same final decision has
been reached, the basis of choice by either individuals or groups may have
varied, either in different propositions or types of justifications used.
After identification of global decisional topics, there are two critical
sources of an interactive argument’s logic: the propositions made at the
decisional topic level (PS2) (i.e., yes on books and yes on articles), and
the justificational propositions (PS3, such as facts and principles) used to
develop them. Theorists have previously differentiated kinds of reasons
such as moral obligations, social pressure, and authority (Rieke and Sillars,
1997), and these form a different kind of basis for a decision.
To date, in the author’s research (1996, 1998, 2001) eight types of
justifications or reasons are sufficient to understand the logics found. The
first five – material facts (or particulars), principles, values, situations,
and consequences – are drawn from Perelman and Olbrechts-Tyteca’s work
(1969). Three other kinds of justifications – needs, speculations, and expe-
riential judgments – have been useful in delineating with precision the
complete structure of both public and jury arguments, although they also
have not to date been a dominant force in any logic found so far.
Definitions of these eight justification types are provided in Table I;
the examples given in discussion, below, will be drawn from the author’s
studies of interactive argument in decision-making group interaction.
Material facts (or particulars, in Perelman’s terms), or concrete, verifi-
able evidence, are one key type of justification or reason. Facts, like other
types of justifications, inherently make a local proposition on a decisional
topic. Saying ‘All the health studies over the last 50 years show not one
person ever became seriously ill from this product’ presents a fact derived
from research. ‘He said he was at the beach,’ if said by a juror in deliber-
ation, counts as a fact because it can be physically verified. (The truth-
value of any such ‘fact’, of course, is a different matter.) Toulmin (1988),
after Ryle (1949/1976), distinguishes six logical types of fact statements
or assertions, such as stated facts about the past, present, or moral judg-
ments.
302 JANE MACOUBRIE
reliability studies are used in social science research to help verify a study’s
internal validity and replicability.)
The unit of analysis for identifying justifications, in the author’s research
to date, has been a sentence or one-half of a compound sentence; the latter
accommodates the fact that multiple justifications may be used in one
sentence. Each sentence that provides a justification thus receives a code
identifying it as a material fact, consequence, etc.
Based on the facts available, the majority argument asserted that risk
was low. That being their assessment, they advocated a low cost and low
community-burden solution. By contrast, the minority argued for the highest
degree of cleanup, based on their decision that ‘yes’ there was risk to public
health. Since they believed risk still existed, this minority wanted the safest
clean up method possible and did not concern themselves with cost or other
issues. In both cases, all other parts of each group’s argument follow from
their proposition on the first issue, either yes or no on risk to public health.
The solutions preferred also follow from the global topic propositions, as
well. That is, it follows that if there is no risk, there is no need for a high
cost or burdensome cleanup. Similarly, if there is risk, the safest solution
would be preferred. Interestingly, this study also found that these two argu-
ments had very different justification bases; the majority argument ‘no risk’
was based largely on facts, whereas the minority argument ‘too much risk’
was based primarily on principle.
Filtered arguments represent a third type of argument logic, one that
appears to exist alongside those that are convergent or dependent. In the
proposed filtered argument, one argument element has become a barrier
over which all other choices must pass. In this situation, the argument that
is formed is neither dependent nor convergent, but has a distinctively
different type of construction. An example will illustrate this first, followed
by a diagrammatic contrast between the three argument types.
The initiating example of a filtered logic comes from substantive
arguments in mock juries’ logics. Thirteen mock juries had all debated the
same case so that similarities and differences in their arguments could be
studied. In all 13 arguments, identification of the defendant was heavily
contested. In all the arguments, as well, the principle of ‘reasonable doubt’
was elevated from its normal supporting role (as a reason given); reason-
able doubt, a principle, became a global decisional topic that seems to
function as a filtering decision rule. Reasonable doubt acted as an evalu-
ative criteria, then, but as global-level issue, and the argument structure
was also neither convergent nor dependent.
Resolution of the decision depended on the decision on reasonable doubt,
that is, but it did not help form a dependent logic. That some choices are
derived from others is the essence of a dependent argument. Reasonable
doubt is not part of a dependent logic, because deciding identification or
motive did not depend on either ‘yes’ or ‘no’ on reasonable doubt, and vice
versa. Motive could be decided regardless of one’s thinking on reasonable
doubt, that is, and if the argument is ‘yes’ on reasonable doubt, identifi-
cation does not even have to be resolved. What has happened, then, is that
the other issues in the juries’ deliberation depended on resolution of rea-
sonable doubt, but the logics are not dependent logics as they are presently
defined (Walton, 1996).
Neither is the argument just described merely a convergent argument.
LOGICAL ARGUMENT STRUCTURES 307
Resolution of reasonable doubt might alone decide the verdict and does not
converge on the verdict with the other propositions. Instead, the other issues
have to pass the test of reasonable doubt: Correct identification of the defen-
dant needs to be beyond a reasonable doubt, and saying ‘yes, had a motive’
needs to be beyond reasonable doubt. Perhaps because the other proposi-
tions are highly equivocal, the propositions cannot converge on a choice;
reasonable doubt then provides resolution. By rising to the global topic
level, reasonable doubt creates a principled barrier against which the other
issues are evaluated.
The logic just described is not convergent and not dependent, then.
Instead, it places reasonable doubt in the role of a screen or threshold, a
final hurdle in the global proposition chain over which all other consider-
ations must pass. To illustrate this idea further, it may help to reduce the
three argument types to simple logic flows:
Dependent: From A, B and C, then X
Convergent: If A, and B and C, then X
Filtered: If A and B, determined by C, then X
pattern that leads to a decision, but does not provide much clarity about
the types of justifications that created each of those choices, which con-
tribute significantly to understanding a logic.
If the types of justifications used are necessary to understanding an
argument fully, of understanding the genesis of a choice, a second type of
graphical diagramming method is thus proposed (Figure 4).
This second type of diagram is also relatively simplistic, but adds the
dominant justification types to the proposition flow, which as the arguments
below demonstrate, can explain a great deal about the ultimate outcomes
of arguments. In Figure 4 there are two logics: the global propositions and
dominant justification types used by the majority (winning) and minority
community factions debating, in this argument, a toxic waste site’s reme-
diation. The upper structure of the diagram shows the decisional topics,
and the lower portion shows the proposition-related reasons or justifica-
tions. Both diagrams are arranged to illustrate the logical relationships
linking the propositions, which are both dependent arguments.
This second type of graphic representation of an argumentative case or
decision logic reveals more of the essential features that explain the deci-
sions: global propositions, distinctive justification types, and proposition
flow or connections.
CONCLUSIONS
and argument studies in new ways and extends them to explain the genesis
of interactive decisions, argument-based content logics.
The type of logical argument structure proposed in this essay also seems
to have several strengths. First, it is responsive to the substantive content
found in particular arguments and draws its logic from that content and
its relationships, as Perelman and Olbrechts-Tyteca (1969) argued must be
the case. That is, the logical structure explained in this way is derived from
the content of a particular argument, but is found via predictable types of
argument components and connections. That logics may vary in their struc-
ture is not a negative, but a necessity; the logical structure described here
is also flexible enough to describe all types of arguments and very probably
is field-independent, although the types of principles in use may vary (legal
versus pragmatic, for example).
Second, the logical structure discussed here handles complexity easily
and models interactive logics successfully. In decision-making research,
how decisions are reached in groups is often of interest, so that a means
to analyze interactive decision-making could be quite useful. Argument
as informational assemblies are under-theorized as they relate to group
decision-making, where complex decision-making is the rule rather than
the exception.
Perhaps most importantly, the two studies used as illustrations here
support that the proposed substantive structures can reveal logics used in
decision-making, or the interactive construction of an argument that logi-
cally leads to a certain decision outcome. In each case studied (13 juries
and 3 public participation groups), the argument structures discovered via
the techniques described here did logically lead to the decisions made. That
310 JANE MACOUBRIE
is, the author believes a reasonable person using the same decisional propo-
sitions, linked in the same ways and underpinned by the same types of
justifications, would reach the same conclusions. There is a logic of
decision-making in these argument structures, in other words, leaving aside
the issue of whether one would evaluate the logics as correct or the best
possible. Arguments for action, after all, are best understood as adequate
(or not) in comparison to the other arguments that could be made.
Finally, the original contribution of this type of argument structure is
threefold. It provides a means to analyze logics in interaction, opera-
tionalizes practical reasoning theory’s proposal that practical reason’s logic
is formed by content liaisons, and proposes recognition of a new type of
argument logic, a filtered argument.
ACKNOWLEDGMENTS
NOTES
1
The principles of practical reasoning relied on here are not the best-known concepts of
Perelman and Olbrechts-Tyteca’s work (Perelman, 1979, 1980, 1982; Perelman and
Olbrechts-Tyteca, 1969). The present essay directs attention to their thinking about overar-
ching logics, rather than to the logic of discrete conclusions or inferences (e.g., Warnick
and Kline, 1992). This article also does not make use of their most-known concept, that of
the universal audience (Fisher, 1982; Golden and Pilotta, 1986). As well, although their
idea of justifications is used here, justifications in this view are not functional speech acts,
as they are often utilized in group argument research (e.g., Canary et al., 1995; Meyers and
Brashers, 1988).
2
The author has completed two studies of interactive argument logics and a fourth is
presently in progress. The first study (1996) pilot-tested the analytical scheme explained here
and examined the logics used by a community group deciding on the appropriate way to
remediate a toxic waste site. Interviews were the source of argument data. In the second
study (1998), 13 mock juries’ deliberation was studied; transcripts of the deliberation were
the data source. Actual U.S. juries cannot be studied without state Supreme Court permis-
sion, and mock juries are valid for study when certain conditions are met. Because of the
quantity of data from these juries, log linear modeling was used to describe the relation-
ships between particular justification types and their respective decisional topics, as well as
to provide a model of the decisional topics themselves. Log linear modeling is a type of
non-additive chi square, a statistical technique for locating beyond-chance relationships
between categorical variables.
LOGICAL ARGUMENT STRUCTURES 311
REFERENCES
Antaki, C.: 1994, Explaining and Arguing: The Social Organization of Accounts, Sage
Publications, Thousand Oaks.
Barth, E. M. and E. C. W. Krabbe: 1982, From Axiom to Dialogue: A Philosophical Study
of Logics and Argumentation, Walter de Gruyter, Berlin/New York.
Bales, R. S. F.: 1951, ‘Phases in Group Problem Solving’, Journal of Abnormal and Social
Psychology 46, 485–495.
Burke, K.: 1966, Language as Symbolic Interaction: Essays on Life, Literature, and Method,
University of California Press, Berkeley.
Canary, D. J., J. E. Brossman, B. G. Brossman and H. J. Weger: 1995, ‘Toward a Theory
of Minimally Rational Argument: Analysis of Episode-specific Effects or Argument
Structures’, Communication Monographs 62, 183–212.
Cappella, J. N.: 1994, ‘The Management of Conversational Interaction in Adults and Infants’,
in M. L. Knapp and G. R. Miller (eds.), Handbook of Interpersonal Communication, Sage
Publications, Thousand Oaks, pp. 380–418.
Cegala, D., C. L. Bayer, J. C. B. Teboul, M. Dewhurst and A. Sears: 1992, ‘A Study of Topic
of Conversation as an Assessment of Intersubjectivity’, unpublished manuscript, The Ohio
State University, Columbus.
Cegala, D., M. G. Dewhurst, G. Galanes, J. M. Burggraf, J. Thorpe, J. Keyton and L. Makay:
1989, ‘A Study of Participants’ Judgments of Topic Change During Conversation: Global
Versus Local Definitions’, Communication Reports 2, 62–71.
Davis, J. (ed.): 1981, Stasis Theory, Harcourt Brace, Orlando.
Dijk, T. A. van: 1980, Macrostructures: An Interdisciplinary Study of Global Structures in
Discourse, Interaction and Cognition, Lawrence Erlbaum, Hillsdale, NJ.
Ervin-Tripp, S.: 1964, ‘An Analysis of the Interaction of Language, Topic and Listener’,
American Anthropologist 66, 86–102.
Eemeren, F. H., van and R. Grootendorst: 1984, Speech Acts in Argumentative Discourse:
A Theoretical Model for the Analysis of Discussions Directed Towards Solving Conflicts
of Opinion, Foris Publication, Dordrecht/Cinnaminson, PDA 1.
Fisher, W.: 1986, ‘Judging the Quality of Audiences and Narrative Rationality’, in
Golden and J. Pilotta (eds.), Practical Reasoning in Human Affairs, Reidel Publishing,
Boston.
Foster, S.: 1986, ‘Learning Discourse Topic Management in the Preschool Years’, Journal
of Child Learning 13, 213–250.
Foster, S., and S. Sabsay.: 1982, ‘What’s a Topic?’ Unpublished manuscript, University of
California, Berkeley.
Golden, J. and J. Pilotta: 1986, Practical Reasoning in Human Affairs, D. Riedel Publishing
Company, Boston.
Gouran, D. S.: 1983, ‘Communicative Influences on Inferential Judgments in Decision-
making Groups: A Descriptive Approach’, in D. Zarefsky, M. O. Sillars and F. Rhodes
(eds.), Argument in Transition: Proceedings of the third SCA/AFA Conference on
Argumentation, Speech Communication Association, Annandale, VA, pp. 667–682.
Gouran, D. S.: 1986, ‘Inferential Errors, Interaction, and Group Decision-making’, in R. Y.
Hirokawa and M. S. Poole (eds.), Communication and Group Decision-making, Sage,
Beverly Hills, pp. 93–112.
Gouran, D. S. and R. Y. Hirokawa: 1996, ‘Functional Theory and Communication in
Decision-making and Problem-solving Groups’, in R. Y. Hirokawa and M. S. Poole (eds.),
Communication and Group Decision-Making, 2nd ed., Sage, Beverly Hills, pp. 55–80.
Gouran, D. S., R. Y. Hirokawa, K. Julian and G. Leatham: 1993, ‘The Evolution and Current
Status of the Functional Perspective on Communication in Decision-making and Problem-
solving Groups’, in S. Deetz (ed.), Communication Yearbook, Sage, Beverly Hills, pp.
573–600.
312 JANE MACOUBRIE
Van Lear, C. A. and E. A. Mabry: 1999, ‘Testing Contrasting Interaction Models for
Discriminating between Consensual and Dissentient Decision-making Groups’, Small
Group Research 30, 29–58.
Walton, D.: 1996, Argument Structure: A Pragmatic Theory, University of Toronto Press,
Toronto.
Warnick, B. and S. Kline: 1992, ‘The New Rhetoric’s Argument Schemes: A Rhetorical View
of Practical Reasoning’, Argumentation and Advocacy 29, 1–15.
Wenzel, J.: 1979, ‘Jurgen Habermas and the Dialectical Perspective on Argumentation’,
Journal of the American Forensic Association 16, 83–92.
Wenzel, J.: 1990, ‘Three Perspectives on Argument: Rhetoric, Dialectic, and Logic’, in R.
Schuetz and J. Trapp (eds.), Perspectives on Argumentation, Waveland Press, Prospect
Heights, IL, pp. 9–27.