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Consumer Behavior: Building Marketing Strategy Adsense

Author: Del I. Hawkins, David L. Mothersbaugh How To Publish Your Book

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Publish Date: January 2009 www.FriesenPress.com/How-to-Publish
ISBN-10: 0077294106
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Category: Business & Investing - Marketing & Sales
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Details:
Series: Consumer Behavior: Building Marketing Strategy
Author: Del I. Hawkins,David L. Mothersbaugh
Language: English
Pages: 778
Publisher: McGraw-Hill College
Size:
Weight: 3.6 Pounds The Reagan Diaries
Length: 10 Inches
Width: 8 Inches
Height: 1.3 Inches
Show Customer Reviews [or Buy It at Amazon]
Publisher Notes:
This book is a strategic look at consumer behavior in order to guide successful marketing activities.
The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the
wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing
strategy. Each of these components is the topic of one of the four major sections in the book. .
From Those Wonderful Folks Who
Book Details Summary: Gave You Pearl Harbor: Front-Line
The title of this book is Consumer Behavior: Building Marketing Strategy and it was written by Del I. Dispatches from the Advertising War
Hawkins , David L. Mothersbaugh . This edition of Consumer Behavior: Building Marketing Strategy
is in a Other format. This books publish date is January 2009 and it has a suggested retail price of
$210.55. There are 778 pages in the book and it was published by McGraw-Hill College. The 10 digit
ISBN is 0077294106 and the 13 digit ISBN is 9780077294106.

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