or coming

Oh my God, that sound you heard, is it some noise?

It is not, but the heartbeat of our heart is from th

We all have heard thatthera in childhood but

How many people know who this is?

Hai Thathera is a community whose hands

brass utensils made of copper and bronze

From Gurudwaras to every kitchen at home.

used to be jewelry, over time we

Millets Desi Ghee Ayurveda and Yoga like

I have adopted things in my life

But what was left behind were our brass

Whenever we use bronze and copper utensils, we

Let's talk about what to eat, we just

Let's talk about what to cook in

and what to eat in it too

It is important our grandmothers used to say

Cook in brass, eat in bronze and eat in copper

Drink water in i.e. cook in brass, eat in

Bros and Drink in Copper Changes are ahead

Another name for growing and this is what we did

The utensil makers converted the copper pot into copper.

Water dispenser made with brass

Hello Shax, my name is Kirti Goyal and

I am Gaurav Garg, I am Aditya Agarwal and we

are the beginning of brass with brass utensils 4

A college project at SRCC years ago

Brass was born as an Ayurvedic and

Authentic Brand Where We Brass Copper And

Bronze Kitchen Ware Cook Ware Drink Ware

And sells dinner ware utensils which

It is very beneficial for our health

These utensils are said to be made in

93% of nutrients in food are ten

while the rest are in simple utensils.

Only 13 nutrients remain in these

Products are made by the Guru.

Their craft is the only such craft in India.

Craft is UNESCO's intangible

Today brass is also a part of cultural heritage

Through this we have helped 55 such artisan families.

Impacted which was earlier only 2000

Today he could earn Rs 25000 a month and then some.

Our vision is that everyone is able to earn even Rs 1 lakh.

We have a request from you for house brass and its ₹

Lakh for % Equity in Our Company Shares

They say old is gold we believe

That brass is definitely the best for our health

New

Gold recently I saw you for a week

I read some news about you earlier

Drum Guys Arjun Vedya etc.

We have also done funding, right now?

That Titan has raised his first seed round

Capital has taken the lead oh wow anycut capital

Sandeep from Ghazal Alag Mama A was also a part.

Aggarwal Doom and Arjun Vaid Arjun Vaid

Special ship rockets, all of them are quite different.

Founders of De Tosi also participated in this round

Had Aditya Kirti been a part, he would have come on that too.
Are you in the middle of SRCC?

Said your project then you guys SRCC

Aman has been there since I was in SRCC 2021

I completed my graduation in
From SRCC there we got the brass

Intus project was started nexus one

There is a society in every college where we

Undertake Social Entrepreneurial Projects

Let's do it as a college project

The students did not have money that we

Hire a professional designer then our

Arjun was a student in college, his sister

Kirti was there so he talked to Kirti

Kirti has studied professional design

And Kirti agreed that she would be pro bono.

Will handle the designing part and its

She also shifted from Chandigarh to Amritsar.

After reaching there he himself along with the artistes

These utensils were made by sitting and developing designs.

Those old utensils used to make Gurudwaras

For that he used modern utensils

Make such a valley, you are pro bono, Chandigarh.

She went to Amritsar and sat with him.

Just Graduated That Year Nice and Like My

Brother Was Part of an Act and When

Ever come to look at the kind of value they give

R Creating I Was It Was Mind Blowing

And what is special about this Jindia Gurudwara?

which is not a Gurudwara but a small one

Town which is 3040 km away from Amritsar

Gaurav what is yours I did engineering

I am in civil engineering here now.

I have been handling production since childhood.

I saw that I am from Punjab.

These were my utensils at home but slowly

They kept going when I visited the village and

I found out there's an only craft

of India which is also listed in UNESCO

So I suddenly felt that I

I mean return brass to every house

Have to deliver brother, what is your age, friend?

Yours and mine are 29 and 28 and I am 24 years old.

And what are your roles? I am CPO.

I am COO and I am CEO, we are mother and grandmother.

Grandmother used to say a lot in childhood that brass

I eat like you said and we never talked

Didn't you hear today, this new generation means 24 25

27 28 year old people came again and

Reinventing means it's quiet

If you are interested in any product etc. please see.

can

Hummus and your copper bronze brass trio

If it is a utensil then why did you name it brass?

Hai PTAL Punjab Thathera Art Legacy Hey

What's the matter, what's the matter, so much in that way

good fit

It is very nice and lovely design for everyone.

This is a best seller and it and it is like

L over this one i brass this i brass its

tin

The coated is very heavy, tell me what is in it

These hands are so coated, these hammerings

I understood the sound that comes from it, but

Why can't this idol be identified?

that if you see a product in the machine

So that thak thak thak thak won't be like this one.

It is immediately recognized that Thathar made

Happened

What is your best selling water?

Dispensers that are on off sales

What is the price for contributing?

Its price for 3 liters is
at the bottom

6360 no expense of 5 liters is kept

The price is 7430 and the price of 10 liters is

9500 It has been said for years that if you

you keep water at night and drink water in the morning

So your digestion improves

Metabolism improves immunity

What you said improves 93

Nutrients are retained as they age

13 in normal so that normal is stainless

Steel right now Vineeta we have a lot of labs

We also got tests done so we found out a lot of

Many things made from different vegetables

Checked to see if changes are coming

Actually it was found that ladyfinger

If you assume that there are 2 grams of okra in 50 grams.

If there is protein, then make it in our pot.

After 1.8 to 1.85 grams of protein

Tha beans bhindi when we left the rest stainless

If made in steel or aluminum then that number

Came down to 5 grams or 4 grams of protein

These are naturally nonstick in

If it is non-stick, it contains Teflon.

Do not apply coating etc. which is very poisonous

Teflon is very poisonous

Coating Your Main Proposition Health

Is it the benefits or our style and looks?

Why are there three types of customers?

buy from us first is highest

Who buy for health reasons and

They buy our cookware products

The number two second thing people buy is

Taste Factor Many customers have told us

Came and told that whenever he

Do you cook biryani or make a pot of tea?

If I make tea then the taste of the tea is

becomes third, there are some customers who

He buys most of the dinner for looks

They buy it so that they can be seen in front of the guest.

Also visible a little and bronze the most

Dinner ware is sold because of us

Good To Eat From Kansa Teen Sorry Not You

Looks like this from a customer perspective

The price point is very high which we

The brand proposition is purity

You will find it in many markets

Copper pots will also be available but they are real.

There is no copper in it because

Most people mix it in or

Do not use pure copper or they

The coating that is simply applied to brass copper

These utensils last you a lifetime.

Let's do this with 6000 rupees you told in this

How many kilos is this 3 kg and

How much does raw copper cost per kg? 950

KG that is for grade A copper i.e. 2700

2800 means raw material seems to be in one

Basically then making charges and

Distribution is your tag line

transform angle

Traditional Benefits Your Customer Profile

He himself said that he is the number one customer.

If taken for health benefits then they

Must be very conscious about quality

Your tag line should not be something like this

If it is not 100% Grade A then it is Rs. 000

Will buy the product and say this is great

Is Expensive Unless You Make It Part Of

Your Positioning Many of our customers

They also come thinking that they will get instant

Nostalgia exists, not connection.

Neither is it right, I am talking about Anupam.

I agree a little, by chance, see that this time

I felt nostalgic about telling you

What is needed is not what needs to be told to you

It also has health benefits

Your brand name is solid brass as a

Brand Name Word Place Beautiful Your Tag

line needs
To Be a Little More Sharper Shape Its Price

What is this for 2000 1985 or its

Expenses So in this we have spent a lot of money

The pricing has also been kept with that in mind for all the units.
Economics and thinking things through
You have kept Unit Economics Bol
Diya Amit's ears perked up, tell me the sales first.

Then tell me unit economics 2019

When we started selling in

We had sales of Rs 21 lakhs in Year ending 2020

Annual sales reached Rs 85 lakh in year 2021

In Year 2022 it became 2.76 crores last year

2023 we ended in Rs 3.98 crores

So far this year we have made around Rs 3.9 crores already.

covered what we did last year

How much revenue will you make this year?

Nine will close for around Rs 9 crores

How will the festival happen, only five months are left
This is Vineeta and the funds we just raised

Fundraised they came to us two weeks ago

So we have to optimize a lot of things and

Our clear focus and goal is which

There are channels which we scale up to that number.

Can reach but this growth is not much

It was 100% it was a boot strap boot strap

Till now everything is online, everything is online.

How much does the outlet also cost?

We are selling from there right now

There is a break of 75 lakh sales per month.

Even comes from 55 to 6 lakhs in August 2022

One of our goals at the time we opened the store was

It was that if you look at the pottery market

So a lot of people still go offline

Want to buy this utensil and not them

Have to see its photo before purchasing

yes it's a shop

Yes, this is our Delhi store

Nice, you are creating a luxury brand basically.

A Premium Luxury Premium Priyam Mass

If you don't have a premium then you are a month premium.

India's entire market is now
Affordable Luxury Affordable This is not affordable
Affordable luxury this is only luxury nono

This is affordable, better than expensive utensils

Who has been able to make good meaning more expensive than these?

Yes Good Earth is also not more expensive than this

It is more expensive than Double R. Price is Double R.

The price is luxury, you can afford it.

Who is the competition in the organized sector?

The truth is there is no one who is specifically brass

Copper is doing bronze but some brands are

Whose category is like Milton Copper

sells bottles of

Firsta is a brand which is traditional

If they sell utensils, they sell cast iron and

Sell a little bit of everything else too

Explain the market, size etc. then India.

Market around Rs 30 to 35000 crore

Of this, Rs 8000 crore is from

Most organized players handle

like prestige hawkins

Borosil Milton became all these cup company

The rest is unorganized and this

How much is all the data we have received now?

That's around 5000 from online and everywhere else.

Unorganized market worth crores

India's butt is sold in Moradabad

Moradabad market is also very big

If there is an export oriented market then out 00

Brass and copper worth crores only surveyor

And goes into the drink ware let's me a

I ask questions and then I make you an offer.

Do you make money or do you make money?

Now let's make money, money, how much money

If you make it, then if I tell you Unit Economics

If I get the entire run down then our net sale will be
20% of which is raw material
The cost is Rs 15 which the artisans have to pay.
If we pay then our 43 making

Invert Logistics moves to 1

Which is our warehouse from Amritsar to Chandigarh

If it takes to reach there then gross at 56

Margin remains ours after that our 2

But everything seems to be payment gateway charges.

Channel margin shop starts on Mila K2

Ifi Market Places Commission Everything on 1

Looks like packaging cost and Rs 10

Shipping is average on 10 and 6 on India

Shipping & 30 Outside India Shipping

After this our CM becomes around

41 After this our cost goes to 12

We remain at 29 only in marketing.

Hai CM t then rent end at 5

Utilities at 15 and Salaries at 3

Miscellaneous One Time Expenses Legal

Positive EBITDA at 6% after expenses

What remains is what sales were made last month?

Last month our net sales were 72 lakhs.

offers you a

because your recent round close

Have you ever signed a term sheet?

I have nothing to do with it. 50 lakhs at the

Same valuation as your last round and that

What happened to the percentage? There is a bar at 1.67.

You can also explain the sales channels to us 45

Comes from Sales India website at 10

Key Sales Outside India Key De Tosi

comes from the website itself and these are from outside
NRI is 70 NRI is 303 thanks on 8

What comes from sales market places

Which includes ta click at sea okhai

LBB these are all market places and in this

sale at 7
Just gifted to amazon2 summit also
And our retail outlet at rest 10 Delhi

Two things for R&Expansion from the store

Export and increasing an EO is that correct

Now if we talk about short term

This is our focus for the next five to six months.

In only two channels Ditu S and Amazon2 S

india amazon2 to us and

amazon2 end

Who can scale the product in D2C?

If you don't export then your price will be lower.

If you want to be profitable and build a big business

Is there even a small one in America or Europe

You catch the market, don't you blow it up

I'm telling you because we

The one who has built our entire business

Nri p build today at least 5 lakhs nr 5

Lakh NRI visit every month is a different level.

And there you will earn our revenue.

It comes but user, guess what it is

Use on A for India Average Revenue

It's 7x dollars na dollar to break it

It is very important and we have cracked it completely.

Of course we have also taken it completely forward.

Let's do it because right now our price

Also the points that we set for the international

and our gross margin is 85%

What is your average order value in India?

How much comes in and out of the average order?

Value is around 44500 in India and

Outside India around $250 is last

What was your valuation that we gave you in the term sheet?
It was closed in April and it was in Titan.

Also in that we had raised 4.3 kar at

Rs 25.25 pre money and Rs 29.5 post money
Money and now asking for 50
Do it now because when we raised that time

When we did this, our sales were 35 lakhs, now we

Almost double to more than 72 lakhs

Money just came, money just came, same thing

That we used no money, we grew

Aditya Kirti Gaurav went and doubled 50

Lakh at 1.5 Thank you Aman for the offer I have

also matched 1.5 50

la

I'm also matching

I also offer, I will match the offer 50

Lakh
1.5 50 lakhs

1.4 Tell me why do people copy?

Four out of five sharks matched their offers.

did copy

Did thank you sharks for the offer meas lat too
Us

Hey, don't say all this, take a decision right now.

Take it myle the greatest thing would be if you

Everyone should come together because when we

F Namita When we doubted what we did when we fundraise

Our motto was that right people

joining because in the last six-seven months

Bhi Jo Help Jo Hum Hume Revenue Doubles

We did that just because of the right

Value That We've Got From Everyone And

Money never matters that much to us

Kiya To We Would Love To Have Love Of Y Ya % Yaar

What to do then you go to the last round

If you put your money where your mouth is still

Pow you are giving so much knowledge so you

take more money

Yes take money and take 3.2 crores.
That's not a good deal bro don't don't
If not these then not all sharks

Will come ok ok sharks deal sure deal

sure

thnk ya so

Thank you very much for catching many f

For