Aspect Details

P-TAL is indian startup started 3 years ago specializes in handcrafted brass, copper, and bronze utensils, founded in
Introduction 2019 to revive the traditional art of Thathera. Empowers 55 artisan families near Amritsar.

Founders Founded in 2019 by Aditya Aggarwal, Kirti Goyal, and Gaurav Garg

Financial Sales FY- 2019-20: Rs 21 lakh <br> - 2020-21: Rs 85 lakh <br> - 2021-22: Rs 2.76 crore <br> - 2022-23: Rs 3.98
Performance crore <br> - Projected sales for 2023-24: Rs 9 crore

Secured Rs 1 crore for 3.2% equity at Rs 31.25 crore valuation from Shark Tank India, exceeding expectations. <br> -
Aman's offer: Rs 50 lakh for 1.5% equity on a valuation of around Rs 33.3 crore. <br> - Anupam Mittal, Amit Jain,
Investment and Namita Thapar matched Aman's offer. <br> - Vineeta Singh's offer: Rs 50 lakh for 1.4% equity. <br> - All
sharks (investors) offered Rs 1 crore for 3.2% equity.

Unit Economics Net sale contributes 20% of revenue, EBITDA positive at 6%.

- 45% from Sales India website <br> - Key international sales through De Tosi and Amazon2 <br> - NRI market:
Sales Channels 70% of NRI customers <br> - Marketplaces: Ta Click, Sea Okhai, LBB, Amazon2 <br> - Retail outlet in Delhi

Expansion Plans Tap into international market, increase exports, target NRIs, establish as luxury brand.

- Net sales last month: Rs 72 lakhs <br> - Gross margin: 85% <br> - Raw material cost: 20% <br> - Making
charges and distribution: 43% <br> - Logistics: 1% <br> - Channel margin: 2% <br> - Payment gateway charges:
Financial Details 1% <br> - Packaging cost: Rs 10 <br> - Shipping within India: Rs 10 <br> - Shipping outside India: Rs 30 <br> -
Contribution Margin (CM): 41% <br> - Cost: 12% <br> - Marketing: 29% <br> - Rent: 5% <br> - Utilities: 15%
<br> - Salaries: 3% <br> - Miscellaneous one-time expenses: Legal

- Sales from Sales India website: 45% <br> - Sales from outside India (NRI): 8% <br> - Sales from marketplaces: 7%
Sales Split <br> - Sales from retail outlet in Delhi: 10%
Raised Rs 4.3 crore in previous round at Rs 25.25 crore pre-money and Rs 29.5 crore post-money valuation form
Funding Angel investors i.e. Titan
Remarkable growth, successful fundraising, commitment to traditional craftsmanship, positioned for further
Conclusion expansion.
Contact
Website: www.ptal.com <br> - Email: info@ptal.com <br> - Phone: +91 85957 83347
Information