Mini Co Cup (Cooling Cupboard)

Arranged by:

Name: Muhammad Indra Aditya

Pramanda Address: Megawon
Rt.3/1
Name: Muhammad Alfan Yusuf
Maulana Address: Kedungdowo
Rt.1/7

SMK WISUDHA KARYA KUDUS

SCIENSE PARTY
2021
4.1 DATA PRIBADI

a. Ketua kelompok

Nama : Muhammad Indra Aditya Pramanda

NISN :

Alamat : Kelurahan Megawon Rt.03/ 01

No. KTP : -

No. Hp : 08997900030

E-mail : andraaditya041@gmail.com

b. Anggota kelompok

Nama : Muhammad Alfan Yusuf Maulana

NISN : 20.15766

Alamat : Desa Kedungdowo Rt.01/ 07

No.KTP : -

No.Hp : 083110212682

E-mail : alfanyusufm98@gmail.com
 BACKGROUND
Coolers that we have known so far have several main components,
such as Compressor, Condenser, Filter, Evaporator, Thermostat,
Heater, Fan Motor, and Cooling Material, namely Freon. Usually this
material is located at the bottom behind the cooler. The use of Freon
as a refrigerant is not environmentally friendly. Therefore, innovations
have continued to be made to create a refrigerator with cooling
materials. Peltier ceramic is a semiconductor material that is unique
when given a voltage and current. The cold produced from Peltier
ceramics can be utilized as a cooler in the refrigerator. Although on a
small/mini scale, this cooler can be used like a regular refrigerator,
which is to cool food/beverages.

PRODUCT DESIGN AND DESCRIPSI

The technical specifications were arranged based on the theme of Business Plan,
namely pollution in Indonesia which was then made an idea. Having this idea, we
continued making a prototype of Mini Co Cup (Cooling Cupboard) as a cooling
device for food and drinks. The details are as follows:

Materials for making a prototype of Mini Co Cup (Cooling Cupboard).

No Item Quantity Specification

1. Peltier 1 pack 12V 6A
2. Power Supply 1 12V 10A
3. Laptop battery 6 pieces
4. Box Project 1

SWOT ANALYSIS

Strength Weakness
Opportunity  Cheap price  Size of product
 Easy to carry
 Low voltage

Threat  Spare part  New brand

 Service center
 After sale service

TARGET MARKETING
 Young professional
 Education learners / practiser
 Outdoor activity doers:
 Athletes
 Travelers
 Entertainers
 Etc.

PROMOTION AND MARKETING

PROMO:
1. Soft launching stags (3 months)
 Month 1-3 : first 50 items / buyers get 10% off discount
2. Grand launching stags (2 months)
  Month 4-5 : - Purchasing under 10 items : 2% discount
- Purchasing at least min 10 items in one
slip / receipt : 5% discount
3. After month 6 : normal price purchasing
4. Special offers : 2% up to 15% discount
 Independence day – 17 august
 National education day – 2 may
 Company anniversary day
 Week 1 – 2 before the new academic year

MARKETING
1. Online
2. Offline :
- School storefront
- Gym centers
- Sport centers
- Stationaries
COMPETITIVE ADVANTAGE
a) 1 Years : Endorse hiring
-The head master
-Sport teacher
- Selection : - Popular students
- Famous young trendsetters (local &national)
- student with high / disthinctive achievment
-atlets
- “MAS & MBAK KUDUS
- Rank 1-3 pararelly students

FINANCIAL ADVANTAGE
2x Box = Rp. 124.000
3x Peltier = Rp. 156.000
1x Heatstrink = Rp. 25.000
1x Cable = Rp. 10.000
A pair of hinge = Rp. 1.500
1x Cooling paste = Rp. 2.000
1x Alteco Glue = Rp. 2.500
Aluminium foil = Rp. 42.000
Sterefoam = Rp. 21.000
Tape = Rp. 1.000
Mika plastic = Rp. 1.000
Total = Rp. 250.000

Cost of production = 10.000

15% off = x 260.000

= 39.075  40.000
Non profit selling price = 300.000

Profit 25% = x 300.000

=75.000

Profit 20% = x 300.000

=60.000

Profit 15% = x 300.000

=45.000
Selling prices with profit 25% = 375.000
Selling prices with profit 20% = 360.000
Selling prices with profit 15% = 345.000

CONCLUSION
From the explanation above ,we come to the conclusion that “MINICO”
Cooling cupboard is a new and competitive ,breakthrough in refrigerator in hand .
And,our business plan about the “MINICO” is realistic fruitfull as well .
Thank you