“Sunny Craft” Specialist Gift Box

Submitted to fulfill the course assignment

“Business Plan Development”
Lecturer:
Anis Azimah, M.Pd.

Prepared by

Group 4 / TBI 6A:

1. Hidayawati Nur Efendi (12203183253)

2. Anisatul Lutvia (12203183311)
3. Emillia Paraningtias (12203183092)
4. Boordish Diolaoda (12203183065)
5. Dewi Jesica Salsabila (12203183110)
6. Mochamad Khoirur Rohmat (12203183252)
7. Siti Zuayyina Fitriana (12203183298)
8. Firda Aulia Putri (12203183202)

ENGLISH EDUCATION DEPARTMENT

FACULTY OF TARBIYAH AND TEACHER TRAINING
STATE ISLAMIC INSTITUTE OF TULUNGAGUNG
2021
 PREFACE

In the name of Allah SWT for the profusion of blessed, grace, and guidance, so we can
make a business idea. Insha Allah will beneficial for business owner, investor, and society in
general. Especially for Mrs. Aniz Azimah, M.Pd as lecturers who have provided guidance,
encouragement, suggestion, and feedback in preparation for this proposal.

We introduce gift box business named Sunny Craft which is engaged in services. Serving
a special and beautiful gift fit to our customer budget. This business prior service quality for
customer, making a gift with the special design, best quality, and elegant.

The writer realizes that this paper has not been perfect. Therefore, any constructive
criticism and suggestion will gladly be accepted. However, the writer hopes that this paper can
provide things that are useful and add insight to the reader.

Tulungagung, 01 April 2021

Writer

i
 TABLE OF CONTENT

PREFACE ...................................................................................................................................i
TABLE OF CONTENT........................................................................................................... ii

CHAPTER I – INTRODUCTION .......................................................................................... 1

1.1 Background ........................................................................................................................... 1
1.2 General Company Information ............................................................................................. 1
1.3 Purpose, Vision, and Mission ............................................................................................... 2
CHAPTER 2 – PRODUCT/SERVICE DISCUSSION ......................................................... 3
2.1 SWOT Analysis ................................................................................................................... 3
2.2 Production ............................................................................................................................. 4
2.3 Marketing Plan ...................................................................................................................... 4
CHAPTER 3 – BUDGETING ................................................................................................ 6
3.1 Materials ............................................................................................................................... 6
3.2 Calculating cost price and selling price ............................................................................... 7
CHAPTER 4 – CLOSING ....................................................................................................... 9
4.1 Conclusion ............................................................................................................................ 9
4.2 Suggestion ............................................................................................................................. 9

ii
 CHAPTER 1

INTRODUCTION
1.1 Background
Sometimes people find that it’s difficult to find a perfect gift for their special person
in the special day. Perhaps, they maybe not have time to search out an ideal gift. They want
special gift for their special one but they don’t have any idea to make it. So, in this cases,
we are here to make it happen. People can choose their special gift ingredient and we help
them to dressing them up in creative packages. This hampers or gift box themed around
romance, graduated, travel, birthday, and everything design you want.
This business is concentrating on making gift box or hampers with high quality
ingredients. We offer the option of a custom hampers or gift box to the customer to choose
the ingredients themselves. Therefore, we intend to start this business named Sunny Craft.
As the name that we made, we hope that our business can be enlightening for others,
especially for people who are looking for gifts and our business can be famous and have a
bright future like the sun.

1.2 General Company Information

A. Business profile
Name of business = Sunny Craft
Year of established = 2021
Location = Major Sujadi Timur no. 22, Tulungagung.
Number = +62 822 4426 2037
IG = @sunny_giftbox
Email = sunnygiftbox04@gmail.com

Logo of Sunny Craft

1
 B. Structure Organization
- Owner (Emilia)
The owner of the business.
- Craftsman (Anisa, Firda, Boordish)
Responsible for making the craft item acc.
- Marketing (Rohmat and Hidayawati)
Responsible for developing sales strategies, promoting product, services, or idea.
- Packager (Jesica and Ina)
Responsible for preparing finished product by packing them into hampers box.
1.3 Purpose, Vision, and Mission
A. Purpose
- Realizing our vision and mission being entrepreneur.
- Serving out customers who look beautiful gift and fit to their budget.
- Minimizing financial loss in business.
- Get business profit and increasing income.
B. Vision
To serve a special, unique, and priceless gift for special person in the special
moment.
C. Mission
- Prioritizing service quality for customers.
- Make a gift with the special design, best quality, and elegant but with low budget.
- Prioritizing in customer service with the speed and accuracy so make the customers
feel satisfied.

2
 CHAPTER 2

PRODUCT/SERVICE DISCUSSION

2.1 SWOT Analysis (Strength, Weakness, Opportunities, and Threats)

Planning strategies are important in every business. In this case, SWOT analysis is
technique for assessing some aspects of the business that SWOT stands for Strengths,
Weakness, Opportunities, and Threats. Using this technique, we can reduce the chances
of failure by understanding what we are lacking about, and eliminating hazards. Then, not
only start to craft a strategy that distinguishes our business from competitors, but also
increase our product.
Here is the SWOT analysis of Sunny Craft:
A. Strengths
1. Making a gift with the special design, best quality, and elegant with low budget
2. Customers can choose the design and the ingredients according to customer
wishes.
3. The materials needed to make a gift box are easy to find.
4. The process of making a gift box does not take a long time.
5. Customer can order a gift via Instagram/email/SMS/phone number.
B. Weakness
1. The more varied the content/ingredients of the gift box, the more expensive the
price.
2. Only provides one sized gift box/hampers.
3. Delivery order out of Tulungagung has not been served.
4. The ingredients/contents of the gift or hampers is only a few variations.
C. Opportunities
1. Giving a customer bonus for ordering certain gift box (with criteria) and discount
for special moments.
2. Ready to deliver a gift box out of Tulungagung (in cooperation with JnT, JNE, Si
Cepat as example).
3. Add some variation of the gift box.
4. Increasing the services and keep the quality up.

3
 D. Threats
1. There are many competitors with affordable prices
2. Many competitors in the same business with maximal service.

2.2 Production
A. Production process
A gift box or hampers need different materials for different type of model. So, all we
do before a gift box finished are:
1. Decide the materials first. Such as materials for gift box accessories, box, main
gift, cards, and others. We choose the materials for the best quality but still
depend on our budget plan.
2. We do the production process with the best services so the gift we made is a gift
box with best quality.
3. Arranging the financial statements, we do this steps to make sure the best
management system in the business activities.
B. Making the gift box depend on ingredients/content
Sunny craft serves some type or model of gift box depend on the
materials/ingredients, so it will affect the selling price. We have four model to sell:
1. Box 1 (Flowers, photo, and thankyou/greeting cards)
2. Box 2 (Flowers, veil, and thankyou/greeting cards)
3. Box 3 (Flowers, small bear, and thankyou/greeting cards)
4. Box 4 (Flowers, customer’s good, and thankyou/greeting cards)

2.3 Marketing Plan

Reaching for maximum profit is the purpose of a business. To make it come true,
we have to promote our product to gain customers. The way to do that, we also promote
our product with these:
A. Promoting via Instagram
We use Instagram to promote our product. Using @sunny_giftbox Instagram account
and ask our customer to tag our account if they upload the gift box on IG.
B. Promoting via WhatsApp

4
 Using WhatsApp to promote this business by making snap WA, and share the product
via WAG, especially for special moment.
C. Market target
In order for the plan to established this business to run smoothly, the efforts made in
implementing a market strategy include:
1. Segmenting
Market segmentation is to make buyers or customers as targets to be achieved, the
services product we make are services product that can be enjoyed by those who
looking for a special, unique, and priceless gift for special person in the special
moment.
2. Targeting
The target market we are aiming is the community, both from children and adult.
Especially people who need a gift for birthday, graduate, special moment, and
others.
3. Positioning
In order for our services product to be easily recognized by the public, we innovate
by creating logo and special variation/bonus of the gift box.

5
 CHAPTER 3

BUDGETING

3.1 Materials

Hot melt glue gun Box

Small bear
Glue stick

Polaroid photo Felt / flannel

Thankyou / greeting Pashmina Ceruty

cards veil

Ribbon Jilbab bella square

Cutter

6
3.2 Calculation of cost price and selling price
A. Long-term cost price
No. Item Unit Price
1 Hot melt glue gun 20W 1 Rp 9.000,-
2 Cutting (scissor + cutter) 1 Rp 6.000,-
Total Rp 15.000,-

B. Short-term cost price

No. Item Unit Price
1 Glue stick 1 box Rp 5.000,-
2 Thankyou / greeting card 1 pack Rp 5.000-
3 Hampers box 5 box Rp 15.000,-
4 Felt/Flannel 1 pack Rp 40.000,-
5 Ribbon 1 roll Rp 20.000,-
6 Polaroid photo 1 pack Rp 15.000,-
7 Small bear 1 pcs Rp 17.000,-
8 Bella square jilbab 1 pcs Rp 15.000,-
9 Pashmina Ceruty veil 1 pcs Rp 20.000,-
Total Rp 152.000,-

C. Calculation of total cost price

Long-term cost price Rp 15.000,-
Short-term cost price Rp 152.000,-
Others -
Total Rp 167.000,-

D. Selling price
Selling price = cost price + profit
= cost price + (cost price x profit%)

7
1. Selling price Box 1 (Flowers, photo, and thankyou/greeting cards).
Selling price= cost price + (cost price box 1 x profit)
= Rp 32.000 + (Rp 32.000 x 40%)
= Rp 32.000 + Rp 13.000
= Rp 45.000
2. Selling price Box 2A (Flowers, pasmina ceruty veil, and thankyou/greeting
cards).
Selling price= cost price + (cost price box 2A x profit)
= Rp 37.000 + (Rp 37.000 x 40%)
= Rp. 37.000 + Rp. 15.000
= Rp 52,000

3. Selling price Box 2B (Flowers, bella square veil, and thankyou/greeting

cards).
Selling price= cost price + (cost price box 2B x profit)
= Rp 32.000 + (Rp 32.000 x 40%)
= Rp. 32.000 + Rp. 13.000
= Rp 45.000
4. Selling price Box 3 (Flowers, small bear, and thankyou/greeting cards.)

Selling price= cost price + (cost price box 3 x profit)

= Rp 34.000 + (Rp 34.000 x 40%)
= Rp. 34.000 + Rp. 14.000
= Rp 48.000
5. Selling Price Box 4 (Flowers, customer’s good or requested gift, and
thankyou/greeting cards.
Selling price = cost price + (cost price box 4 x profit) + (Requested gift x 5%)
= Rp 17.000 + (Rp 17.000 x 50%) + (requested gift × 5%)
= Rp 32.000 + Rp 8.500 + (requested gift × 5%)
= Rp 25.500 + (requested gift × 5%)

8
 CHAPTER 4

CLOSING

4.1 Conclusion
Sunny Craft is a service and product business that concentrating on making gift box
or hampers with high quality ingredients. We offer the option of a custom hampers or gift
box to the customer to choose the ingredients themselves. This gift box is made by hand
made and love from the crew of the sunny craft so make it more special. In addition to
being a gift box, it can be stored and used as a decoration. Maintenance is very easy, that
is, it is enough to clean it using a clean tissue slowly and then cover it with clear plastic.
So apart from taking the prize, the box can also be reused without having to throw it away.
4.2 Suggestion
For the readers who have read this business plan and want to start any business or especially
about gift box and hampers there are many things that must be considered and prepared
such as:
1. Good intentions
2. Sufficient capital
3. Strong mentally
4. Willingness and ability to market the product
5. Determine the target and be careful in any case
6. Prioritizing product quality, don’t just look for profit

9
10