Native Ad Breakdown

great. So for the welcome back. So we are going to be now talking about native ads so you
might be looking at and thinking, I feel like Kyle is maybe not doing his job. Should be as he's
staring at NBA News. Um but it's actually to really highlight what native ads are. So we say
native, but there's not like you could type in and put native ads and you're gonna have like a
facebook ads, type type platform or something like Youtube ads. Native is actually something,
there's lots of different networks out there such as Tabbouleh and out Brain and rev content.

There's kind of the three big ones um really leading the way with out Brain and Tabbouleh but
what really they are as we can see when you go through here in the reading um that you
might find yourself staring at. Oh look, here's some other articles that I might want to read
that are similar. Oh, here's an ad for ESPN plus I keep going down um continue to read. We
see some more ads and things in here, but then we run into this and we could see our good
friends at Tabbouleh um happen to have this section and we see some ads here that look very
similar To what we saw here.

That's what the native part means. Or even over here we see some more articles, all of this
looks just like content and as I'm scrolling through, I might not notice that it says sponsored
by Tabbouleh, you may like band for 80, 40 years, powerful pain, really? Re legalized in
Oregon. Um, we see these gummies, you know these images really big. This is a really cool
one, Perfect shave without irritation or cuts the trimmer every man, it's, that just just pulls you
in and I think you think, man, I really need to look at that now.

It does have a shop now, which is, it's pretty aggressive to tell me that, hey, this means buying
something. How much money do you really get from a reverse mortgage? So this is just telling
me what looks like content these two right here, actually really, really enjoy because it's just
looking like it's going to more content. So now I'm gonna show you example for the exact
same offer that we had earlier. Um, and what their native ads look like and what they're using.

So now this is a certain type of placement. So it's not to say this is gonna look the same every
single time, but I'm gonna show you the the winning basically clicks that they're using to get
people in there. So, um, again, it's actually the exact same copy for each and every single
headline that's working, add this to your toothpaste to help regrow gums in a few days. So we
talked about four paradoxical, it needs to sound almost unbelievable, but in a way that you
want to learn more. So add this to your toothpaste to help regrow gums in a few days, right?
So I'm just adding something to my toothpaste, something I'm doing every single day and it's
going to regrow my gums in a few days. This also is really, really great because it's, it's only for
people that are having issues with any sort of receding gums.

If you don't have receding gums, you want to know why you care. So it's going to especially
one thing that's important about Native, it's a much more broad traffic source. So native,
we're gonna go out and send this out to lots of different publishers. So it might be on ESPN
dot com, it might be on health line, it might be on Forbes putting across all these large
content websites. So I really need to identify who my audience is, a lot more on my headline
than say, on facebook facebook, I can spend a little bit more time. I know I'm going to have a
more targeted audience that I could drive to um through looks like audiences or I mean
there's not as much segmenting as you used to be able to do, but in general, it's a much more
targeted group than what you might have with native ads, but Native actually has more reach.
So um that being said, they're really doing a good job qualifying right from the jump. The
other thing to notice here too is the images.

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So where this might look like this, it might also look at the way that I showed you with the
ESPN one where you can see here, but imagine this, and then it's gonna, that, that kind of
image, and I'll say add this to your toothpaste to regrow your gums in just a matter of days,
but these are just images again involves teeth, they're goofy, they make you pause and they
go, oh, that's weird just to read the title, right, um we see this here, it's like, oh, that looks like
toothpaste, that's weird, what's going on here? Right? Every single one of these seem to be
drive towards curiosity. Um I think just seeing this guy making weird face makes me pause
and go, what is that? Um you know, seeing this cartoon scared teeth, it's kind of funny and
pleasing but confusing as well.

All of this is meant to drive some level of curiosity, curiosity is key sometimes, especially when
we're trying to get their attention.

The other thing that's important about native to um and why these are structured this way is if
I'm going to ESPN, if I'm going to force if I'm going to a health website, I'm reading an article,
I'm trying to learn something, I'm in the process of actively seeking out more information
now, that information might be something that's for my entertainment, like, you know, who's
the next person to get voted off Love Island, which probably proves that I don't know anything
about Love Island by saying that, but you know, it might be entertainment news, it might be
what celebrities dating who, um, you know, those are all things that could be in there. But I'm
looking to seek for information. So when he puts something in here that attracts my eye and
again on here, we're a little bit less sales. It's not really testimonial, emotionally provocative,
but it's definitely telling me it's like, wow, that sounds crazy.

I'm already in learning mood. I want to learn how something could do this. So it helps alleviate
some of that sales pressure. So now let's look at the page that they send it to. Perfect. So
again, very similar Dental research group news. It looks like it's part of some sort of message
board now has advertisement on here, but notice that's really small.

And then a big, if you have gum disease or tooth decay, do this immediately genius. Again,
we're qualifying, we won't, we don't want people that don't, that aren't in this category, right?
If you don't have gum disease or you don't have to, okay, you don't need to worry about this
or if you're worried about it, you do. But this is kind of what it's talking about here and we
have this showing exactly what's going on. We see a cracked tooth. It's a great visual image.
And the nice thing too is that this image says a lot here, right?

It's saying we're putting something on there towards if I have problems my teeth that looks
like a really nasty cavity. Um, so I'm pretty sure everyone has had cavities and especially if
you're an older demographic, you're gonna have more cavities become a real concern
because you're trying to avoid dentures or all sorts of surgery.

So again, this says a lot right here. Really, really simple, Really, really simple and they do a
really clever thing in here. Too many doctors are astonished by this product every day. More
people are adding this to the toothpaste or improve their teeth and gums and health in just a
few days. And intriguing fact about it is it can not only address tooth decay but bad breath
problems as well. Your smile can improve by just a simple ingredient. Watch this video if you
or, or close people are suffer from to decay or gum disease and this actually, I don't think it's
intentionally meant to be spelled wrong.

So that's one thing that just say, if you're making your own ads, you can improve here. Um,
watch now. This, I would tell you is really image heavy. It's really the images. What's selling
this here and that headline, you have gum disease or tooth decay, Do this immediately genius.
They're driving to a watch now page. The other thing I think is really, really interesting. Now

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again, you have some things in here, they're gonna say this is an advertising bob a lot of
compliance stuff, which sometimes it's the way some of these patrols used to look versus now.
So they're trying to make it seem similar with this astute doctor, you put a date for it. Um,
show the number of views. Right? So you could say that a lot of people are looking at this.
You're not alone, um, and create some legitimacy. But the other thing they're doing that's
really great here is I came through already on something that looks like this.

I clicked on this right. If I've decided, I'm not that interested in tooth decay now. I'm like, yeah,
I was kind of interested, but not really. I now give them options for something else. Nature's
morphine could help against joint pain and arthritis. Doctor if you have toenail fungus, do this
immediately. Brain surgeon do this to, to leave tonight and hearing loss. Try tonight. So let's
click on these and we'll wait as things go, Look at this, we have another and this another
advertorial, right?

We see an advertorial style page. This one is definitely a lot more news article like how she
really cured her nasty nail fungus in 10 minutes. Watch do you know, skin and toe fungus are,
are a symptom of a much worse condition after during my life for years. I was finally able to
understand cured without any modern medicine or procedures. Watch this video understand
what and why big foreign companies keep this simple treatment hidden from you and look
what we have.

Again. I could go back to this one. We're now creating this scenario where are ads that not
only they are able to advertise multiple products all at once in here, we create an experience
that feels like we're on a content website even though this is all an ad. Um, so we're also
pulling through very similar languages and things like that using images to drive a lot of
emotion on things like this. Like this is just again, we see and feel that pain, we either
experiencing that right now or we're afraid we're going to experience it. We go back to the
foot fungus, look at that. That's a gross toe, but it's also something that people might see their
feet look like that.

And now it's like, oh my gosh, how she really cured her nasty nail fungus in 10 minutes and
they're talking about how it could actually be a really serious problem. Um, we go to the other
one, right? Looks like that one didn't work. But in general, you can see here they're doing a lot
of good stuff to drive through emotion with images. They still make this feel like it's a message
board. It's not just marketing haven't feel within compliance. You have and all goes to driving
and watching this video. So I'm clicking here to show an interest. I'm clicking again to show an
interest. Um, I have two clicks to be dedicated to what I'm going to see on this page. Um, and
now you're gonna start having a lot of good conversions. So just to recap again important
things we want here, we want some sort of paradox, whether it's something like that's too
soon.

Lots of different images to test, try the images that pull in line, get people's attention. Um, we
have to make this feel more content heavy than you even do on facebook, which sometimes
can be emotionally strong. Stories strong. We're not necessarily looking for stories and native.
We're looking for something like an article, informative curiosity plays really, really work, but
make sure those elements exist in the marketing. That's gonna be really, really key for you,
whether you're doing native or really anything. But definitely for Native, we want to
understand how are people consuming Native?

How do my ads fit into that? And you can see this, this marketer did a fantastic job creating
that and they're seeing fantastic results because of it.