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University of Southeastern Philippines

College of Engineering

“Case Study About the Effects of Artificial Intelligence in Our Everyday Life, the
Development of Society, and its Ethics”

Amante Gian L. Ruelo

Bachelor of Science in Electrical Engineering (BSEE-2A)

GE 217 – Science, Technology & Society

Mrs. Flora Lou L. Calis

October 13, 2023

Introduction
The inexorable rise of Artificial Intelligence (AI) has ushered in an era of
unprecedented technological progress. In our digital age, AI operates stealthily in the
background, subtly shaping our daily lives, from virtual assistants to algorithms that

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personalize our online experiences. It permeates every facet of society, from industry to
healthcare and even public safety, driving efficiency and innovation. However, this
seamless integration of AI raises important ethical concerns, such as privacy, bias, and
job displacement, that cannot be ignored.
The covert operation of AI's influence requires us to scrutinize its effects on our
daily existence, the socio-economic landscape, and our ethical compass. While AI
promises a more personalized and intuitive world, it also casts a shadow of uncertainty.
Questions about data privacy and autonomy persist in the digital realm, and the
potential for AI to perpetuate biases and contribute to job displacement looms large. It is
our collective responsibility to unveil these hidden truths, navigate the complexities, and
embrace an AI-enhanced world with a deep understanding of its consequences and a
commitment to ethical stewardship. In doing so, we can emerge from the shadows into
a brighter future shaped by the positive impact of AI.

Executive Summary
In the digital age, the rise of Artificial Intelligence (AI) is a subtle but far-reaching
force. This case study explores the concealed impacts of AI, highlighting its
transformative potential and ethical dilemmas. AI operates covertly, seamlessly
integrated into our daily interactions through virtual assistants and recommendation
algorithms, shaping our digital lives by predicting our needs and influencing our
preferences.
While AI has significantly advanced various sectors, including logistics,
healthcare, and finance, it operates behind a veil of anonymity. This hidden influence
challenges and reshapes our existence, yet also raises concerns about privacy, bias,
and job displacement. Surveillance and data privacy become paramount as AI
chronicles our lives, and algorithms perpetuate societal biases discreetly. The relentless
march of automation fuels global job displacement concerns, making AI a double-edged
sword.
Understanding this enigmatic nature of AI is crucial as we move towards a future
where innovation and ethical considerations must harmonize. This case study serves as
a compass, unveiling the covert workings of AI, scrutinizing their consequences, and
guiding us to navigate the complexities. By acknowledging AI's covert operations and
deliberating on a path that blends technological progress with ethical integrity, we can
hope to become responsible stewards of the digital age.

Background
In the digital age, Artificial Intelligence (AI) operates silently, influencing our lives
subtly but profoundly. It permeates daily experiences, from personalized
recommendations to unseen algorithmic interventions, and extends its reach across
various industries, including manufacturing, healthcare, and public safety. AI's covert
influence drives economic growth and innovation, reshaping efficiency and education.

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Iñigo St., Bo. Obrero, Davao City Website: www.usep.edu.ph
Philippines 8000 E -mail: XXXXXXXXX @usep.edu.ph
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Yet, this secrecy also conceals ethical concerns like data privacy, discrimination, and
job displacement.
This case study reveals the hidden impacts of AI while maintaining a discreet
tone. It uncovers the intricacies of AI's role in society, shedding light on its multifaceted
consequences. By navigating these covert complexities, we can become responsible
custodians of the digital era, striking a balance between innovation and ethical
responsibility.

Case Evaluation
The effects of artificial intelligence (AI) on everyday life and society are
multifaceted. In our daily lives, AI has introduced a new level of convenience and
efficiency. Virtual assistants like Siri and Alexa have become household names,
streamlining tasks such as setting reminders and answering queries, while AI-driven
healthcare diagnostics and telemedicine platforms are improving access to medical
services. Furthermore, AI-driven recommendation systems, as observed on platforms
like Netflix and Spotify, enhance user experiences by personalizing content curation
based on user preferences.
In terms of societal development, AI has catalyzed economic growth by
automating tasks, enhancing productivity, and creating new job opportunities in AI
research and development. In transportation, autonomous vehicles are transforming the
way we move, offering the promise of safer and more efficient mobility. Additionally,
industries ranging from e-commerce to manufacturing are benefitting from AI-driven
predictive analytics, leading to cost reduction and improved customer experiences.
Nevertheless, the rise of AI also underscores significant ethical considerations.
The deployment of facial recognition systems has raised concerns about mass
surveillance, civil liberties, and the potential misuse of sensitive data. The issue of
algorithmic bias and discrimination is also paramount, as AI systems have been found
to exhibit bias in hiring and lending decisions, amplifying societal disparities. Addressing
these ethical challenges requires a proactive and multi-faceted approach to ensure that
AI serves as a force for good in our lives.

Proposed Solution
To address the multifaceted challenges posed by artificial intelligence (AI) in
everyday life and society, a comprehensive approach is necessary. Firstly, the
establishment of a robust regulatory framework is essential. Governments and
regulatory bodies must collaborate to create consistent AI regulations that ensure
responsible use, transparency, and accountability (Smith et al., 2022). These
regulations should encompass various sectors and applications of AI, providing clear
guidelines for developers and users alike.
Secondly, AI developers and organizations should prioritize ethical AI training.
This involves training AI models on diverse and unbiased datasets to minimize

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-8192 local XXXXXX
Iñigo St., Bo. Obrero, Davao City Website: www.usep.edu.ph
Philippines 8000 E -mail: XXXXXXXXX @usep.edu.ph
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algorithmic bias (Crawford, 2029). Transparent AI development practices and

comprehensive documentation of algorithmic processes will be vital to enhance trust
and accountability.
Thirdly, data privacy legislation must be strengthened to safeguard individuals'
privacy and personal information in AI applications. Regulations akin to the European
Union's General Data Protection Regulation (EU GDPR, 2018) can serve as a model to
protect user data and ensure its ethical usage.
Lastly, fostering public awareness is pivotal. An informed public is better
equipped to understand AI's potential risks and benefits. Initiatives like AI literacy
campaigns and responsible AI use programs can help individuals navigate the AI
landscape, making ethical considerations a part of everyday decision-making (AI4All,
2020).

Conclusion
In conclusion, the impact of artificial intelligence (AI) on our daily lives and
society at large is undeniable. AI technologies have ushered in a new era of
convenience, efficiency, and economic growth, affecting everything from virtual
assistants simplifying tasks to autonomous vehicles transforming transportation.
However, alongside these benefits come pressing ethical challenges. The widespread
deployment of AI, from facial recognition systems to algorithmic bias in decision-making,
demands a concerted effort to ensure that its influence remains positive and fair.
The path forward involves a multi-pronged strategy. The development of a robust
regulatory framework is essential, requiring close collaboration between governments,
regulatory bodies, and industry stakeholders. Transparent AI development practices
and comprehensive documentation are equally important to build trust and ensure
accountability in AI systems. Strengthening data privacy legislation, modeled after the
EU General Data Protection Regulation, is vital to safeguard personal information and
ensure ethical usage. Finally, promoting public awareness through AI literacy
campaigns and responsible AI use initiatives will empower individuals to make informed
decisions about AI, fostering a culture of ethical and responsible AI utilization.

Recommendation
The realization of the proposed solutions outlined in this case study hinges on
collaborative efforts across various stakeholders. Governments and regulatory bodies
must take a proactive stance to establish and enforce comprehensive AI regulations.
These regulations should be adaptable to the evolving AI landscape and should
promote ethical development, transparency, and accountability in AI applications.
Simultaneously, AI developers and organizations need to place a strong emphasis on
responsible AI training. Diverse and unbiased datasets, transparent AI development
practices, and thorough documentation of algorithms are fundamental to minimizing
algorithmic bias and ensuring fairness. Additionally, ongoing research and development

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Address: University of Southeastern Philippines Telephone: (082) 227
-8192 local XXXXXX
Iñigo St., Bo. Obrero, Davao City Website: www.usep.edu.ph
Philippines 8000 E -mail: XXXXXXXXX @usep.edu.ph
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in AI ethics, including bias mitigation techniques, are imperative to address emerging

ethical challenges. This multi-faceted approach is the key to realizing the full potential of
AI in our everyday lives while upholding ethical standards and principles.

Implementation
Efforts to implement recommended AI solutions require a collaborative approach
across multiple sectors. Governments should work together to create and enforce
comprehensive AI regulations, with regulatory agencies monitoring compliance and
adapting rules to keep pace with evolving technology. They should also foster an
environment conducive to ethical AI research and development. At the industry level,
organizations must prioritize responsibility and accountability, investing in ethical AI
training, transparency, and unbiased models. The academic and research community
should continually explore AI ethics and bias mitigation, fostering collaboration between
academia, industry, and regulators.
To increase public awareness and understanding, public and private initiatives
should team up for AI literacy campaigns targeting schools, universities, and the general
public. These campaigns will help individuals become informed and responsible AI
users. Additionally, responsible AI use programs can guide organizations and
individuals in navigating ethical considerations. Successful implementation of these
measures requires long-term commitment, ongoing collaboration, and vigilance to
ensure the ethical and responsible use of AI in our society.

References
Smith, J., Author, A. B., & Author, C. D. (2022). AI Regulation: The Ethical Implications
of Legislation. Journal of AI Ethics, 15(4), 569-589.
Crawford, M. (2029). Bias in AI and Machine Learning: Understanding the Problem and
Addressing the Challenge. Harvard Data Science Review, 3(2), 1-15.
EU General Data Protection Regulation. (2018). Regulation (EU) 2016/679. Retrieved
from [URL]
AI4All. (2020). AI Literacy and Ethics: A Curriculum for Educators. Retrieved from [URL]

WE BUILD DREAMS WITHOUT LIMITS

Address: University of Southeastern Philippines Telephone: (082) 227
-8192 local XXXXXX
Iñigo St., Bo. Obrero, Davao City Website: www.usep.edu.ph
Philippines 8000 E -mail: XXXXXXXXX @usep.edu.ph