Narrative

Stage Identifying Characteristics

Sets the stage for the story. It introduces the dataset, explains its source, its significance,
and defines the objective of the data analysis. The audience should be given some context
Introduction about the problem or situation being addressed.

Introduces a conflict or challenge. In the context of data, this could be a problem or a key
question that the data can help address. It often involves diving into the data, exploring
Rising Action patterns, trends, and anomalies.

Represents the key insight or turning point. It's the "aha" moment where a critical insight is
revealed through data analysis. This is usually the most significant piece of information or
Climax data point that addresses the problem or question.

Presents evidence that supports the insight given in the Climax. It includes additional data
analysis, visualization, or discussion that validates the key insight and begins to explore its
implications. It adds credibility to the insights and often involves summarizing and
Falling Action interpreting the findings.

Summarizes the data story, reminds the audience of the key insights, and suggests next
steps. This often includes a call to action – what decision should be made, or what action
Conclusion should be taken in light of the insights?