$0-$100k in 30 Days Revealed

By Tanner Planes

The UNICORN Product Launch

1 Campaign (Ad-set level budgets)

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Use a budget based on your product’s profit margin
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Ten Ad-sets with no interest targeting
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Different creative under each ad-set

⇩ UNICORN RULES ⇩
LEAVE ALL AD-SET SETUP DEFAULT OTHER THAN BUDGET. Make sure to test
images, videos, carousels, any type of creative for your offer! Let each ad-set spend
up to your profit margin and study the results to find a profitable ad-set!
MAKE SURE TO NAME YOUR ADS TO KEEP ON TRACK!
 How I would name this campaign:

Campaign name: (UNI) Digital guide - No interests - USA

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Ad-set names: No interests (for all)
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Ad level names: A1, A2, A3, A4, A5, A6, A7, A8, A9, A10

UNIcorn RULES & WHAT TO LOOK FOR!

Set-up your columns properly (show screenshot for reference)

Rule 1. Don’t let an ad-set spend more than your margin w/o a sale
Rule 2. Don’t edit a profitable ad-set in any way. It will go in review
Rule 3. USE CPM, CTR, and CPC to help you make decisions

Situation 1 - Spent half of margin each ad-set, No sales at all

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Check indicators for the top performing ad creatives (5)
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Turn off the remaining five creatives that don’t seem to have potential
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Let the top performers spend up the margin point before cutting them
 Stage 2 - Ad-set(s) with sales break even or up
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Don’t edit the active ad-set! Rulebook
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Duplicate your winning creative ad-set five times each into a new campaign
solely for that creative you’re running
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Make the duplicates broad interests relating to your brand and products
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Turn off ad-sets as they become unprofitable
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Keep testing more interests if you are staying above break even
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Wait for your ad-sets to make 5 or more sales before moving to stage three!

Stage 3 - One or more winning creative campaigns

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Continue managing your cold targeting campaigns and getting data
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Test this CBO strategy for your campaigns that have multiple profitable
ad-sets . Duplicate the three ad-sets into a new campaign (CBO) making the
budget 3x your original ad-sets
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Let it optimize for three days. If it’s above break even, raise the budget by
20% every three more days and if it gets unprofitable stop raising it.
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During this process, start breaking down every ad-set you have with 10+
sales by age, placement, and gender. Use your own intuition due to the IOS 14
reporting updates!! Name and edit each ad-set based on the breakdown
RINSE AND REPEAT BABY
By this point, your ad account may seem a little messy, but you should have
a group of ads that are running profitably every single day while also
retaining lots of new data that will be used in our next stages of scaling.

Skyrocket Scaling

This stage will be fueled by lookalikes. When creating these audiences, don’t separate
the percentages. There will be overlap but they will last much longer.

Build Your Base (Ad-set level budgets)

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Start with Pixel ViewContent Lookalikes (1-10%)
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Campaign ↔ Ten ad-sets (no breakdowns) ↔ One ad under each ad-set
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Publish

If using more than one ad creative on your ad account, duplicate this first
campaign and replace the ad ID with the new one and publish.

Continue to treat ad-set level budgets as your base and follow these
strategies to scale. REMEMBER to turn off what’s not working!

Tanner to self: Mention the two CBO strategies to test

Follow this framework, monitor your ads daily, and test things! Your biggest
key to longevity will be ad creatives. UNICORN BABY
 iOS 14 Facebook Ad Checklist

What’s All The Hype About?

Apple has made changes that impact how Facebook receives/processes data. Due to
this Facebook has made several changes to Facebook’s ad platform.

What’s Actually Happening?

Facebook is making the process to start running ads a bit more technical and has
placed limitations on how you can run, analyze, and scale your ads.

What’s Changed So Far?

1.More set-up is required to run ads. You don’t need to verify your business
manager but will need to verify your domain to set-up proper conversion
events. If you have campaigns optimizing for unsupported events, outside of
your prioritized eight per domain limit, the ad-sets will be turned off. Verify!

2.Biiiig reporting differences. Real-time reporting isn’t as real time as it has been
in the past. Expect potential delays of up to 72 hours. Don’t hawk your ads.

3.NO BREAKDOWNS! We can currently not break down data to see the
reporting of specific age, gender, placement, and regions.

4.The attribution window for all new and active campaigns are based on a seven
day click period. 28 day windows are no longer available. Edits avail in ad-sets.

5.Targeting is slightly limited due to new data privacy and tracking opt outs.
Interests may become lower and custom audiences may not be as quality.

Overall:There are lots of changes that have occurred,and I believe will continue to
occur but we adapt and overcome. This will not become easier over time.
Your Two-Step Checklist

Step one:Verify the domain you are

using or going to be using

(Show demo in business manager)

(Step by step article in description)

Step two:Set up your aggregated

events - Eight allowed per domain -
Wait 72 hours for updates to show

(Show demo in business manager)

For general e-commerce use

VC, ATC, IC, API, PUR

Ads will be turned off automatically

for events that become unavailable