The new driving force of

Oracle Data Cloud | @OracleDataCloud

data-driven marketing
Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on
what they do, what they say and what they buy enabling leading brands to personalize and measure every customer
interaction and maximize the value of their digital marketing.

Copyright © 2015, Oracle Corporation and/or its affiliates. All rights reserved.
Oracle Data Cloud: We work with many of the Fortune 500 global
advertisers in virtually every industry
Powering connections to customers

Oracle Data Cloud enables you to use
data to inform and measure business
decisions. We do it by providing Data as
a Service, or DaaS, to help you create
unprecedented levels of connection to
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Work with us and win with the
largest array of data-driven solutions
for Marketing, Sales and Customer
Intelligence. Utilize our deep expertise of the top
• of the top U.S. banks
in industry verticals and measure the retail brands

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customers across channels and devices. business impact. • of the top tech providers

• of the top travel brands

• of the top
of the top CPG brands of the top auto wireless telcos
manufacturers

Oracle Data Cloud | @OracleDataCloud 3

Oracle ID Graph: For a unified,
view of your customer
How well do you know your customer?
They’re on more devices than ever before, across more channels, online and offline. And these
interactions are often siloed, preventing a more holistic view of customer behavior.

The Oracle ID Graph™ solves the fragmentation challenge.

By connecting disparate identifiers—both known and anonymous, offline and online—to create
a unified view of your customer.

Oracle ID Graph technology powers Oracle Data Cloud solutions.

Allowing data to be activated seamlessly across devices (desktop, mobile, TV) and channels
(offline and online).

Take targeting to a whole new level.

Break down silos to activate across channels; customizing, personalizing and optimizing
every interaction.

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The DaaS Revolution: Oracle Data Cloud DaaS offerings bring together the largest array of data-driven solutions so marketers,
sales professionals and research/insight teams can integrate better customer data across all of their
Driving data into enterprise brings efforts. Our solutions include:

boundless opportunities DaaS for Marketing

Get higher levels of targeting, greater efficiency and better results. Build audiences you can prospect,
connect and personalize for every customer interaction via the Oracle ID Graph. Create the most
relevant experiences across digital, mobile, social, and offline.

DaaS for Sales

Enhance your CRM value. Use market-leading, 3rd -party data that includes millions of companies,
contacts and profiles to improve prospecting and lead qualification.

DaaS for Customer Intelligence

Start harnessing the power of your customers’ voices by extracting signals from unstructured data to
increase business intelligence and customer satisfaction.

Oracle Data Cloud | @OracleDataCloud 7

DaaS for Marketing DaaS for Sales

DaaS for Marketing is changing the game Successful sales teams consider
Power any go-to-market strategy. Oracle Data Cloud Audience Data Marketplaces give you access to: it their secret weapon
Better business data means better sales qualification and prospecting. Nobody brings you a more
110MM $3T 1,500+ comprehensive enhancement for CRM. You’ll get reference data on 240MM companies with over
U.S. HHs in consumer data 150 data points to qualify likely prospects.
transactions partners
We help you identify and reach the right prospective customers. With 100MM contacts and 125+
profile attributes to connect them via email, phone and social channels.

Get access to more data than any other provider: BlueKai, Datalogix and more than 50 branded
Get the deepest profile data available, gaining intelligence with over 150 company attributes
3rd party providers.
and social connection data.
Connect across all channels and devices, identify high-value prospects and port that data
Get an enterprise-ready solution with unconstrained data usage, as pricing is based on records,
to any end solution for activation.
not users—plus get the ease of central licensing across the enterprise.
Use our deep vertical expertise in CPG, Auto, Retail, Technology and Telecom businesses
Get access to the world’s largest business database, Dun & Bradstreet, with 1.5MM
for quick wins.
records updated daily.
Measure your success by sales impact and prove the effectiveness of your marketing initiatives.

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DaaS for Customer Intelligence
Let’s get started making the
Transform raw data into real insights customer connections that
The universe of data is vast and unstructured. It’s unconnected to channels, devices or platforms.
Yet you know it holds the key to huge competitive advantages.
will drive outstanding
Plug your company into Oracle Social Cloud—or the platform of your choice—to create a structured,
actionable view of your customer’s semantic social data. Aggregate and review data from more than
business results
700MM data streams per day, in a single, actionable taxonomy.

Capture a complete picture of direct and indirect customer inputs across all unstructured channels.

Connect with us right now: oracle.com/datacloud

Discover trends and manage anticipated activities across your organization.
Learn customer interests, likes and dislikes with digestible, actionable insights
from unstructured data.
Unify intelligence with analysis against structured enterprise data sources via BI tools.

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