Name : Adolf Agie Jienanjaya

ID : 22220001
Major : Japanese Literature

English For Business 2

Cross Cultural Business Communication

Lecture: Maria SJ Park

Highly self-motivated Business Marketing director with vast commercial experience of

over 15 years in international business. Built business capability at upstream and downstream
across Global, Regional, Market accountability. Having been Based & Worked in three countries
(Korea, Singapore, the Netherlands) handling multi-cultural diversity with in-depth
market/consumer business understanding.

Introduction:
Business communication across cultures is an indispensable aspect of the globalized
economy. Understanding the nuances of cross-cultural communication is crucial for effective
collaboration, negotiation, and building relationships in the business world. In this reflection
paper, I will delve into the key takeaways from a recent lecture on cross-cultural business
communication, analyzing its impact on my understanding and future outlook.

People you meet in business come from different backgrounds even in the same country:

This point underscores the diversity that exists within a single country. Even though
individuals may share the same nationality, they can have vastly different backgrounds shaped
by factors such as regional culture, ethnicity, religion, socioeconomic status, education, and
family upbringing.

Each person has different experience and perception from the past:
This point highlights the individuality of each person and how their past experiences
shape their perceptions, beliefs, attitudes, and behaviors.
For instance, someone who has previously worked in a highly hierarchical organization may
have a different approach to authority and decision-making compared to someone who has
experience in a more egalitarian work environment.

Business communication takes place in such complex circumstances where cross-cultural

context comes into play:
This point acknowledges the complexity of business communication, especially in
today's globalized world where interactions often involve people from diverse cultural
backgrounds.
Cross-cultural communication refers to the exchange of information between individuals or
groups from different cultural backgrounds. It encompasses not only verbal communication but
also non-verbal cues, body language, and social norms.
In international business, cross-cultural communication adds an additional layer of complexity,
as individuals must navigate differences in language, communication styles, etiquette, values,
and business practices.

Summary of Lecture Contents:

The lecture on cross-cultural business communication provided a comprehensive

overview of the challenges and strategies involved in effectively communicating across different
cultural contexts. It began by highlighting the significance of cultural awareness and sensitivity
in international business interactions. One key aspect emphasized was the importance of
understanding cultural dimensions, such as individualism vs. collectivism, power distance,
uncertainty avoidance, and masculinity vs. femininity, as proposed by Hofstede's cultural
dimensions theory.

The lecture also delved into the role of verbal and non-verbal communication in cross-cultural
contexts. It discussed how language barriers, differences in communication styles, and non-
verbal cues can impact understanding and interpretation. Strategies for overcoming these
barriers, such as active listening, adapting communication styles, and seeking clarification, were
explored in depth.

How has the Lecture Affected Me?

The lecture on cross-cultural business communication has profoundly impacted my

perception and approach to intercultural interactions in a business context. It has heightened my
awareness of the complexities and challenges inherent in communicating across different cultural
backgrounds. I now recognize the significance of cultural sensitivity and empathy in navigating
diverse business environments.

Moreover, the lecture has prompted me to reflect on my own cultural biases and assumptions,
encouraging me to adopt a more open-minded and inclusive approach to communication. I now
realize the importance of stepping out of my comfort zone and actively seeking to understand
cultural differences rather than imposing my own cultural norms onto others.

What Have I Learned?

From the lecture, I have learned that effective cross-cultural communication requires
more than just language proficiency. It necessitates a deep understanding of cultural nuances,
values, and communication styles. By acknowledging and respecting cultural differences,
individuals can bridge gaps, foster mutual understanding, and cultivate meaningful relationships
in the global business arena.

Additionally, I have gained insight into the various strategies and techniques for
enhancing cross-cultural communication effectiveness. Whether it involves adapting
communication styles, leveraging technology for remote collaboration, or investing in cultural
training and education, there are numerous avenues for overcoming cultural barriers and
promoting intercultural understanding.

Are there Unsolved Questions or Critical Issues?

Despite the comprehensive coverage of cross-cultural business communication in the lecture,

there are still several unresolved questions and critical issues that warrant further exploration:

How do power dynamics and hierarchical structures within organizations influence cross-cultural
communication patterns and outcomes?
What role does cultural diversity play in innovation and creativity within multinational teams,
and how can organizations leverage diversity as a competitive advantage?
How do geopolitical factors and global events impact cross-cultural communication dynamics
and business practices on a macro-level?
These questions highlight the complexities and evolving nature of cross-cultural communication
in an increasingly interconnected world, underscoring the need for ongoing research and
dialogue in this field.

How Will the Lecture Affect My Future Thinking?

The lecture on cross-cultural business communication has significantly shaped my

future thinking and approach to professional interactions. It has instilled in me a sense of
curiosity and humility, motivating me to continually seek opportunities for cross-cultural
learning and growth.

Moving forward, I am committed to integrating the principles and strategies discussed

in the lecture into my everyday practices. Whether it involves collaborating with international
colleagues, negotiating with clients from different cultural backgrounds, or leading diverse
teams, I will strive to cultivate cultural awareness, empathy, and adaptability in all aspects of my
work.

Furthermore, I recognize the importance of ongoing self-reflection and learning in

honing my cross-cultural communication skills. By remaining open to new perspectives,
embracing diversity, and actively engaging with individuals from diverse cultural backgrounds, I
aim to become a more effective and culturally competent communicator in the global business
landscape.

Why Cultural Nuance is important

Awareness of one’s own cultural worldview:

Being aware of one's own cultural worldview is crucial because it provides insight into
how one perceives and interprets the world. Our cultural background shapes our values, beliefs,
behaviors, and communication styles.
Understanding one's own cultural biases and assumptions enables individuals to recognize how
these factors may influence their interactions with others. It fosters self-reflection and helps
prevent misunderstandings or conflicts that may arise from cultural differences.

Knowledge of different cultural practices and worldviews:

 Having knowledge of different cultural practices and worldviews is essential for
effective communication and collaboration in diverse settings, whether in personal relationships
or professional environments.
Cultures vary widely in their customs, traditions, communication styles, social norms, and
business etiquette. Understanding these differences allows individuals to adapt their behavior and
communication to be more respectful and inclusive.
Additionally, knowledge of different cultural practices enables individuals to navigate cross-
cultural situations with greater ease, reducing the likelihood of misunderstandings or
unintentional offense.
In the context of international business, cultural awareness can be a competitive advantage, as it
facilitates building strong relationships, negotiating effectively, and operating successfully in
global markets.

Open and accepting attitude towards cultural differences:

Cultivating an open and accepting attitude towards cultural differences is essential for
fostering mutual respect, understanding, and collaboration across diverse cultural backgrounds.
Embracing cultural diversity promotes inclusivity and creates a welcoming environment where
individuals feel valued and respected for their unique perspectives and experiences.
An open attitude encourages curiosity and a willingness to learn from others, rather than making
assumptions or judgments based on stereotypes or preconceived notions.
By embracing cultural differences, individuals can harness the richness of diverse perspectives to
solve complex problems, drive innovation, and achieve shared goals more effectively.

Essential elements to understand in Cross-Cultural Communication

1. Perception of Time
Time is fixed; Punctuality important; deadlines adhered to
Time is flexible; Relaxed, People are more important than deadlines

2. Direct Cultures
1 – Say What they mean
2 – Rely on Content
3 – Value Written Word
4 – Can appear rude and challenging to other cultures
3. Indirect Cultures
1 – Non-Verbal Signs
2 – Politeness & Ambiguity > Not Saying what they actually mean
3 – Preserve the relationship
4 – Can appear to be telling ‘lies’ to other cultures that are direct

4. Rules
Rules are meant to be kept and adhered for the good of all. Everyone knows where they stand,
the circumstances.

5. Non-Verbal Languages
Few examples
1) Direct Eye Contact in the USA
2) Bow in Japan
3) Thumbs up in Brazil
4) Touching Feet in India
5) Light Handshake in Korea
6) Palms Together in Thailand