Assignment No.

:- 05
Aim: Carry out the Survey of Industries of your stream & prepare the
report.

1) Google Cloud :
Brief History and Background:
Google Cloud is the cloud computing division of Alphabet Inc., the parent company of
Google. It offers a comprehensive suite of cloud services that include computing,
storage, databases, machine learning, data analytics, and more.

Here's a brief history and background of Google Cloud:

2008: Google App Engine was launched, marking Google's first foray into cloud
computing. It provided a platform for building and hosting web applications.

2010: Google announced Google Cloud Storage, a scalable and durable object
storage service.

2013: Google Compute Engine was released, enabling users to create virtual
machines in the cloud.

2014: The Google Cloud Platform was officially rebranded as "Google Cloud." Google
made significant investments in expanding data centers and services.

2018: Thomas Kurian became the CEO of Google Cloud, signaling a shift in strategy to
focus more on enterprise customers.

2020: Google Cloud acquired several companies, including Looker (for data
analytics), AppSheet (for no-code development), and Actifio (for data management).

2021: Google Cloud continued to expand its services, focusing on areas like artificial
intelligence, security, and sustainability.

Market Share and Position in the Cloud Industry

Google Cloud is one of the leading players in the cloud industry, competing with
Amazon Web Services (AWS) and Microsoft Azure. As of my knowledge cutoff date in
January 2022, here is an overview of its market share and position:
Market Share: Google Cloud is the third-largest cloud provider in terms of market
share, following AWS and Azure. Its market share had been growing steadily, driven
by its strong offerings in machine learning and data analytics.

Strengths: Google Cloud is known for its expertise in data analytics and machine
learning. Google's infrastructure, including its global network, is highly regarded for
its performance and reliability. Google's data centers are known for their
sustainability efforts, which attract environmentally conscious enterprises.

Challenges: Google Cloud initially faced challenges in gaining market share compared
to AWS and Azure, which had established a significant presence. The company has
been working to address enterprise needs, including strengthening its sales and
support teams.

Partnerships: Google Cloud has established partnerships with various industry

players, including SAP, Cisco, and VMware, to enhance its services and reach in the
enterprise market.

2)Amazon Web Services (AWS) :

Amazon Web Services (AWS) is one of the world's largest and most widely used cloud
computing platforms, offering a vast array of cloud services and solutions to
individuals, businesses, and organizations worldwide

Services and Offerings:

AWS provides a wide range of services across the following categories:

Compute: Includes services such as Amazon EC2 (Elastic Compute Cloud), which
offers scalable virtual servers, and AWS Lambda for serverless computing.

Storage: Offers solutions like Amazon S3 (Simple Storage Service) for scalable object
storage, Amazon EBS (Elastic Block Store) for block storage, and AWS Glacier for
long-term data archiving.

Databases: Provides various database services, including Amazon RDS (Relational

Database Service), Amazon DynamoDB (NoSQL database), and Amazon Redshift
(data warehousing).

Networking: Offers Amazon VPC (Virtual Private Cloud), AWS Direct Connect for
dedicated network connections, and Amazon Route 53 for domain name services.
Analytics: Includes Amazon EMR (Elastic MapReduce) for big data processing,
Amazon Redshift for data warehousing, and Amazon QuickSight for data
visualization.

Machine Learning: Features services like Amazon SageMaker for building and
training machine learning models, and Amazon Comprehend for natural language
processing.

Security and Identity: Provides AWS Identity and Access Management (IAM) for
access control, AWS Key Management Service (KMS) for encryption, and AWS WAF
for web application firewall.

Development Tools: Offers services like AWS CodeBuild, AWS CodeDeploy, and AWS
CodePipeline for continuous integration and deployment (CI/CD).

Management and Governance: Includes AWS CloudFormation for infrastructure as

code, AWS Config for resource tracking, and AWS Systems Manager for automated
operational tasks.

Internet of Things (IoT): Offers AWS IoT Core for connecting IoT devices and
managing data from them.

History and Background:

Launch: AWS was officially launched by Amazon.com in 2006, offering web services
to other businesses on a subscription basis. It was a pioneering move in the cloud
computing industry.

Growth and Expansion: AWS rapidly expanded its service offerings, data center
locations, and customer base. It played a crucial role in popularizing the concept of
cloud computing, helping organizations move away from traditional on-premises
infrastructure.

Global Reach: AWS established a global network of data centers (regions) and edge
locations to provide low-latency access to its services from almost anywhere in the
world.

Innovation: AWS has a strong culture of innovation, continuously introducing new

services and features to meet the evolving needs of its customers. It is known for its
commitment to security, scalability, and cost-effectiveness
Market Position:

Dominant Market Share: AWS is widely recognized as the leading cloud service
provider globally, with the largest market share in the cloud computing industry.

Enterprise Adoption: AWS has a strong presence in the enterprise sector, serving a
diverse range of customers, from startups and SMBs to large enterprises and
government agencies.

Global Data Center Footprint: AWS operates data centers in multiple regions and
availability zones worldwide, providing high availability and redundancy for its
services.

Innovation Leader: AWS is known for its continuous innovation, launching new
services and features regularly, often setting industry standards.

Key Features:

Scalability: AWS services are designed to scale both up and down to meet changing
demands, ensuring high availability and performance.

Security: AWS invests heavily in security measures and compliance certifications,

making it a trusted platform for sensitive data and workloads.

Pay-as-You-Go Pricing: AWS uses a pay-as-you-go pricing model, allowing customers

to pay only for the resources they use, without upfront costs.

Ecosystem: AWS has a vast ecosystem of partners, third-party tools, and a global
community, contributing to its robust and versatile cloud environment.

Microsoft Azure, commonly referred to as Azure, is a leading cloud computing

platform and service offering by Microsoft. Azure provides a wide range of cloud-
based services, tools, and solutions for businesses and organizations to build, deploy,
and manage applications, as well as store and analyze data. Here is an overview of
Microsoft Azure:
3)Microsoft Azure:
History and Background:

Launch: Microsoft Azure was officially launched in February 2010 as "Windows

Azure." It was initially focused on providing a platform for building, deploying, and
managing applications.

Rebranding: In 2014, Microsoft rebranded it as "Microsoft Azure" to reflect its

broader scope, including infrastructure services, not just platform services.

Growth: Azure has seen rapid growth and expansion in its services, data center
regions, and customer base.

Enterprise Integration: Microsoft has leveraged its strong relationships with

enterprise customers to promote Azure as an integrated solution with other
Microsoft products, such as Windows Server, SQL Server, and Active Directory.

Hybrid Cloud: Azure has a significant focus on hybrid cloud solutions, enabling
businesses to integrate their on-premises infrastructure with Azure services.

Services and Offerings:

Microsoft Azure offers a diverse set of services across several categories:

• Compute
• Storage.
• Databases.
• Networking
• Analytics and Big Data
• AI and Machine Learning.
• IoT (Internet of Things.
• Security and Identity
• DevOps and Development Tools.
• Management and Monitoring

Market Position:
 • Strong Second Position: Azure is one of the leading cloud providers globally
and holds the second-largest market share after AWS. It has a strong presence
in enterprise and government sectors.
• Enterprise Focus: Microsoft's reputation in enterprise IT has helped Azure
gain significant traction in large organizations, particularly those already using
Microsoft technologies.
• Hybrid Cloud Capabilities: Azure is well-suited for hybrid cloud scenarios,
allowing businesses to integrate on-premises infrastructure with Azure
services seamlessly.
• Global Reach: Azure has data centers in numerous regions worldwide,
ensuring a broad and reliable presence.

Key Features:

• Windows Integration:
• Hybrid Cloud:
• Enterprise-Grade Security
• AI and IoT Services