Welcome Presentation

"Today, we're exploring the backbone of our Video On Demand (VOD) service
database, designed to efficiently manage and retrieve data related to movies, rentals,
customers, and more. At the core, our database comprises several interconnected
tables such as 'VOD_MOVIE', 'VOD_CUSTOMER', 'VOD_RENTAL', and others, each
storing specific information. For instance, 'VOD_MOVIE' holds details about each
movie, while 'VOD_CUSTOMER' records customer information. These tables are
linked by relationships, allowing us to track everything from rental histories to
customer preferences seamlessly. Notably, our model includes features like unique
email constraints and hierarchical categorization of movies, enhancing both data
integrity and query functionality."

Income Report Presentation

"Moving on, let's explore our 'Income Report', an essential tool for gauging the
overall financial health of our VOD platform. This comprehensive report not only
highlights the total income generated but also delves into finer details such as
income from different categories and customer segments. To generate this insightful
report, we use the following SQL script:"

"Executing this query allows us to see which movie categories are the most
profitable, enabling strategic alignment of our acquisition and production efforts
according to market demands and profitability. The results provide a clear
breakdown of income by categories, which is invaluable for financial planning and
resource allocation. This detailed visibility supports our management in making well-
informed decisions that drive revenue growth and operational efficiency."

"This report not only helps in tracking financial outcomes but also serves as a gauge
for customer preferences and market trends, which are critical for adjusting our
strategic approaches and improving customer satisfaction. By understanding which
categories perform best, we can tailor our marketing strategies to boost less
performing categories or further capitalize on the most profitable ones."

b) Revenue Report by Movie

"Let's dive into our 'Revenue Report by Movie', which provides a clear picture of
financial performance per title. This report is crucial for identifying our most lucrative
movies and understanding customer preferences, guiding decisions on content
acquisition and promotional strategies. To generate this report, we run the following
SQL query:"

"By executing this query, we gather total revenue generated per movie, which we can
then display and analyze to inform our strategic decisions. Here's how the results
might look, listing movies alongside their generated revenues, aiding in quick
financial assessment and planning. This data supports management in making
informed decisions about which movies to promote more aggressively and which
genres or sequels to invest in, ultimately enhancing revenue generation."

c) Rental Trends Report

"Next, our 'Rental Trends Report' tracks the flow of rentals over time, helping identify
peak periods for rentals. Understanding these trends is essential for timing our
marketing campaigns and promotional efforts to maximize engagement and
revenue. The SQL script for this report is:"
"Running this script provides us with monthly rental counts, offering a visual trend
line of rental activity throughout the year. This data is pivotal for planning around
high-demand periods, ensuring we capitalize on increased viewer interest. For
management, this translates into optimized marketing spend and better strategic
planning for promotions, ensuring that we engage customers when they are most
receptive."