Begin Script

Good [morning/afternoon/evening], everyone, and thank you for joining me today.

In this presentation, I'll be sharing insights from our latest report, which I believe will
be instrumental in understanding customer engagement and revenue streams.

Slide 1: Overview of the Physical Model Let's start with a non-technical overview
of our physical model. Imagine a library, where books are neatly organized and every
book has a unique place. Our database is similar. It's a collection of tables that
represent different aspects of our business, such as customers, rentals, and
payments.

Each 'book' in our library is a 'table' in our database. Our 'Customer' table is like a
membership ledger, recording who our customers are. The 'Rentals' table tracks
every transaction, much like a borrowing log. And the 'Payments' table? It's like the
receipts folder, noting every payment made.

These tables don't exist in isolation. They're connected, just like how a book might
reference others in a series. In our case, a customer ID in one table connects to the
same customer ID in another, linking their activities across our system.

Slide 2: Interesting Features of the Model Now, let's highlight some interesting
features. Our model isn't just a static archive; it's dynamic. It can answer questions
like, "Who are our most frequent renters?" or "What's the average spending per
rental?" This allows us to understand not just our business's current state, but also its
trends and patterns.

Slide 3: Report Demonstration - Rental Income Report Moving on to the reports

generated by our model. The one we're looking at today focuses on rental income by
customer. This isn't just a ledger of transactions; it's a window into our business's
heart.

Why is this useful? Well, it helps us identify our most valuable customers, understand
spending habits, and tailor our marketing efforts accordingly.

Slide 4: Source Code Let's peek under the hood at the source code that generates
this report. It's written in SQL, the language our database understands. This code is
like a precise set of instructions that tells our database exactly what information we
want to extract.

Slide 5: Running the Report Now, how do we run this report? It's quite
straightforward. We use a database tool where we input our SQL code, and with a
simple click, the database comes to life, gathering the data we've asked for.
Slide 6: Report Results Here's what we get: a clear, concise table showing customer
IDs, the number of rentals they've made, and the total revenue they've generated.
For example, customer ID 1 has made 3 rentals, contributing $57.94 to our revenue.

What does this mean? It highlights where our efforts are paying off and where
there's room for improvement. It's essential for making strategic decisions.

Slide 1: Purpose of the Movie Revenue Report

Today, we're delving into the Movie Revenue Report. This report serves a vital
function in our business intelligence toolbox. It's designed to measure the financial
success of our movie catalog by showing the total revenue generated by each title.

For our customers, particularly stakeholders and marketing teams, this report is
invaluable. It sheds light on consumer preferences and viewing trends, which aids in
making informed decisions about future purchases, promotions, and stock
management.

Slide 2: Source Code Overview

[Here, you'll display the SQL code on the screen.]

The engine behind this report is our carefully crafted SQL query. It's structured to
communicate with our database and extract the specific data we're interested in: the
total revenue for each movie.

The code includes joins between our 'Movies' table and 'Sales' table to correlate
movie titles with their generated income. It uses a GROUP BY clause to consolidate
the data by movie, and a SUM function to calculate total revenue.

Slide 3: Executing the Report

[Walk through the steps of running the report.]

Running the report is a straightforward process that involves our database interface.
By inputting our SQL query and executing it, we prompt the database to fetch and
compile the required data into a structured report.

Slide 4: Report Results and Analysis

[Show the report's results as depicted in the image.]

Let's analyze the results. Our report generates a table with two columns: 'Movie ID'
and 'Total Revenue'. Take 'The Lion King' for instance – it stands out with a revenue
of $21.98. This figure isn't just a number; it's a story of popularity and market
demand.

As we look across the table, we see varying revenues, like 'Avengers: Infinity War'
leading with $29.97. These numbers help us understand which genres or titles
resonate with our audience, guiding our future acquisitions and marketing
campaigns.

Slide 1: Purpose of the Monthly Rentals Report

Welcome to our Monthly Rentals Report demonstration. This report plays a crucial
role in tracking the performance of our rental services over time. By breaking down
rentals month by month, we can identify patterns and trends that help us make
better business decisions.

For our customers, especially those in planning and strategy, this report is a tool for
understanding seasonal variations and planning for periods of high or low activity. It
enables proactive resource allocation and promotional planning to optimize rental
income throughout the year.

Slide 2: Source Code Overview

[Display the SQL query on the screen.]

The backbone of our report is the SQL code designed to query our database. It's
crafted to calculate the total number of rentals for each month. This is accomplished
by selecting from our 'Rentals' table, grouping the data by month and year, and
counting the entries.

This query is a testament to the power of simplicity and precision in data retrieval.

Slide 3: Executing the Report

[Describe the process of running the report.]

To run the report, we access our database through a management tool. Once the
SQL script is inputted, we execute the command. The database then processes this
script and assembles the data into our desired report format, ready for analysis.

Slide 4: Report Results and Analysis

[Show the report's results as shown in the image.]

Now let's take a look at our findings. Here we see a concise table listing the months
alongside the total number of rentals. For instance, both January and February of
2024 show a total of 6 rentals.

These numbers are vital. They tell us about customer engagement and allow us to
compare activity across different times of the year. For instance, are the summer
months busier than the winter ones? Do certain events or holidays affect rental
frequency?

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This report, while straightforward, provides us with actionable insights that are
fundamental for strategic planning and operational adjustments. It's a key piece in
the puzzle of maximizing our rental potential throughout the year.