1.

Draymond Green - Press Agentry

a. Why does he have a negative image?
i. Draymond Green is a talented basketball player on the Golden State
Warriors who has gained attention from his occasional controversies and
on-court antics. He is known for his trash-talking and flagrant fouls. There
have been multiple incidents where he has let his emotions get the best of
him and he has physically striked other players.
b. Re-brand with press agentry model
i. Remove Draymond Green’s negative image by building upon his
energetic vibe in a positive way and force the public to fall in love with his
spirited personality rather than seeing him as out of control. Overall, we
want to showcase a different side of Draymond Green by pointing out his
personal growth and work ethic.
ii. Utilize a variety of media outlets to spread the narrative. Film youtube
videos or a podcast that prove Draymond has been developing as a
person and he is more than an occasional emotional outburst. Have
guests join him in his content that will draw in all audiences. Talk about
sports and current events in a responsible and mature manner.
iii. Q&A sessions on Instagram and behind-the-scenes content on all social
media platforms. Encourage participation and feedback to build a sense
of community around Draymond's rebrand.
iv. Monitor media coverage and social media conversations
2. Angel Reese - Public Information Model
a. Why does she have a negative image?
i. Angel Reese is a forward for the Louisiana State University women's
basketball team. She sparked controversy during the 2023 NCAA
championship game when she taunted Iowa guard Caitlin Clark several
times, imitating her "you can't see me" gesture before pointing out that
she's about to get a ring while Clark will be going home empty-handed.
Some fans criticized her for the gestures while others defended her.
Although this happened about a year ago, she is still perceived in a more
negative light.
b. Re-brand with public information model
i. Obtain accurate information about Angel Reese, including her basketball
achievements, skills, statistics, and personal background.
ii. Develop press releases, fact sheets, biographies, and online profiles that
highlight Angel Reese's career milestones, athletic abilities, community
involvements, and character traits. Distribute press releases to media
outlets, sports journalists, and relevant stakeholders.
iii. Arrange media interviews and press conferences to provide journalists
with opportunities to ask questions and gather information about Angel
Reese.
iv. Utilize a number of social media platforms to share updates and insights
of Angel Reese’s personal growth and career. She already has a decent
 presence on TikTok and Instagram. Start making “a day in the life” videos
to showcase how she has made changes and make the audience fall in
love with her personality.
3. Adidas - 2 Way Asymmetric Model
a. Why does it have a negative image?
i. Adidas faced backlash for an ad campaign that was part of their Pride
2023 collaboration with South African queer designer Rich Mnisi. The
controversy arose when social media users criticized the brand for
featuring a model who they assumed to be a biological male wearing a
women’s swimsuit. This led to accusations of eliminating women and calls
for a boycott due to what some perceived as “woke marketing”.
b. Re-brand with 2 way asymmetric model
i. Use social listening tools, surveys, and direct feedback channels to
understand the specific issues raised in response to the collaboration.
ii. Listen to the concerns and feedback from various stakeholders, including
LGBTQ+ activists, customers, employees, and the general public.
iii. Communicate the reason behind the collaboration with Rich Mnisi and the
decision-making process that led to it. Provide context about Adidas's
commitment to diversity, inclusion, and LGBTQ+ rights, as well as the
brand's history of supporting marginalized communities.
iv. Take proactive steps to rebuild trust and strengthen relationships with
customers.
v. Announce openness to make changes but continue to support diversity
and inclusion.
1. Targeted messaging, social media engagement, and influencer
partnerships that highlight the company's values and commitment
to positive change.
4. Nike - 2 Way Symmetry
a. Why does it have a negative image?
i. Nike partnered with social media influencer Dylan Mulvaney, a
transgender activist, to promote their products on Instagram by wearing
female athletic clothing. This partnership led to some backlash on social
media, with users expressing various opinions about the collaboration.
b. Re-brand with 2 way symmetry
i. Use social listening tools, surveys, and direct feedback channels to
understand the specific issues raised in response to the collaboration.
ii. Listen to the concerns and feedback from various stakeholders, including
LGBTQ+ activists, customers, employees, and the general public.
iii. Explain the reason behind collaborating with Dylan Mulvaney (attracting
new audiences and promoting inclusivity). Reiterate Nike’s commitment to
advocating for marginalized communities and the general public.
iv. Focus on rebuilding trust
v. Announce awareness of the controversy created but continue voicing
inclusion without necessarily partnering with controversial influencers or
celebrities.