AT2 Written Report & Presentation

I N F O R M AT I O N A N D S U P P O R T
 “You will analyse a scholarly journal article
to: (a) form an opinion about the credibility
of the research, and (b) explain how a core
business communication concept discussed
in the article applies in a local industry
context. The list of scholarly articles from
which you may choose will be released by
way of an Announcement on the Course Hub.
AT2 Written You will present your findings and analysis in
Report & the form of a written report. You will also
Presentation present your report to the class by way of an
oral presentation.”
◦ Critically evaluate the journal article and
prepare a report about this
◦ Prepare a speech or pre-recorded video or
doodle-video presenting your report (1 to 3
minutes is enough)

Note: the journal article might be terrible!

© 2019 Cousins et al: Food and Beverage Management, 5th edition, Goodfellow Publishers
Suggested headings for your report are:

◦ Executive Summary (including article details)

◦ Question that the paper attempts to answer
◦ Research methodology, and whether robust
◦ Supporting evidence, and whether credible
◦ Supporting reasons, and whether logical
◦ Presentation and writing style, and whether engaging
◦ Overall impression or rating

The report
© 2019 Cousins et al: Food and Beverage Management, 5th edition, Goodfellow Publishers
You can present your report in front of the class during a lecture
session, or you can pre-record a video presenting your findings and
submit a video file or link instead

I encourage you to pre-record a video, because your audience is

more likely to be receptive to a video

Try to use graphics to convey your ideas, by applying the skills

learned in Week 7

The presentation
© 2019 Cousins et al: Food and Beverage Management, 5th edition, Goodfellow Publishers
Assessment criteria (report)
You are assessed on:
Your use of
The coherence Support for Document Academic
Your research BUSC101 Creativity Communication
of your analysis your findings structure referencing
terminology

eg Communications
theories, the Have you used a
language of critical creative format?
Does your Have you used a
Have you checked analysis such as logical structure? Is
that the author’s Have you provided Did you
assumptions, Is your critical evidence to support presentation have your document easy Did you use the APA communicate your
facts or assumptions appeals to emotions, evaluation logical? impact? Have you referencing style?
your critical analysis? to navigate and message clearly?
are correct? red herrings, slippery used images, sounds
follow?
slope, begging the or video clips to
question, over- good effect?
generalisations.

© 2019 Cousins et al: Food and Beverage Management, 5th edition, Goodfellow Publishers
Assessment criteria
(presentation)
You are assessed on:
Depth of Audience
Clarity
knowledge engagement
Did you demonstrate that
Was your presentation easy Did you capture and keep
you know how to critically
to follow? Did you make the attention of your
evaluate a journal article?
good use of props or audience throughout the
(eg through use of
diagrams? presentation?
appropriate terminology)

© 2019 Cousins et al: Food and Beverage Management, 5th edition, Goodfellow Publishers
 In the lecture this week, we will complete an
exercise critically analysing your chosen
journal article. It should be easy to write
your report after you have completed this
task. In terms of completing AT2, you will
probably spend most of your time outside of
class creating your short and engaging video
Getting help presentation.
The Library & Learning Support Manager
(library@ciom.edu.au) can help you to create
an APA style reference list and check your in-
text referencing.

© 2019 Cousins et al: Food and Beverage Management, 5th edition, Goodfellow Publishers