A WINTER INTERNSHIP PROJECT REPORT ON

Investors’ Perceptions and Decision-making towards various Commercial spaces at

AURA Excellente Realinfracon Pvt. Ltd.

SUBMITTED TO SAVITRIBAI PHULE PUNE UNIVERSITY

BY

SAYAN SARKAR - MBA – Batch 2023-2025

PRN : 2562300007 / Roll No : MBA23FT40

UNDER THE GUIDANCE OF

Dr. Vinay Nandre

IAEER’S PUNE INSTITUTE OF BUSINESS MANAGEMENT,

PUNE- 412115

(i)
 To whom so ever it may concern

This is to certify that the Project Report titled Investors’ Perceptions and
Decision-making towards various Real Estate Properties, is an authentic work
carried out by Mr. Sayan Sarkar from MBA of IAEER’s Pune Institute of
Business Management, Pune - 412115 as a fulfillment of MBA Course of
Savitribai Phule Pune University. He has worked under our guidance and
satisfactorily completed his project work.

Place: Pune Date:

Signature of Internal Guide Signature of HOD

Signature of Controller of Examinations Signature of Director

(ii)
(iii)
 DECLARATION BY THE STUDENT

I hereby certify that the work which is being presented in the present WINTER
Internship Report entitled “Investors’ Perceptions and Decision-making towards various
Real Estate Properties.” is for fulfilment of the requirement for the award of Degree

of Masters of Business Administration, Pune Institute of Business

Management, Pune, India is an authentic record of my own work carried out
under the supervision and guidance of Dr. Vinay Nandre of Department of
Marketing.

In keeping with the ethical practice in reporting scientific information, due

acknowledgements have been made wherever the findings of others have been
cited.

(Student Name and sign)

(iv)
 ACKNOWLEDGMENT
The internship opportunity with AURA EXCELLENTE REALINFRACON PVT.
LTD., provided me a platform to work with highly qualified and experienced
individuals who opened up new avenues of learning and professional development for
me. Therefore, I consider myself as a very lucky individual as I was provided with an
opportunity to be a part of it.

This internship would not have been the same without the enthusiasm and vigor
provided by Mr. Nitin Pandey, Director, whose behavior was outstanding. Hence, I
would like to express my deepest gratitude to him who heartily welcomed me for the
internship and whose guidance and dedication encouraged me throughout the summer
internship program.

I express my deepest thanks to Dr. Vinay Nandre for taking part in useful decision &
giving necessary advices and guidance and arranged all facilities to make life easier all
throughout the internship program. His valuable knowledge helped me gain a better
grasp on Fintech which has helped me understand Fintech Department in a better way.

It is my radiant sentiment to place on record my best regard, deepest sense of gratitude

to, for her/ his careful and precious guidance which were extremely valuable for my
study both theoretically and practically.

Sincerely,

Students Name: SAYAN SARKAR

Place: Pune
Date:

3/25/24 12:06 1/2

 TABLE OF CONTENTS

Sr No Particulars Page
Nos
1 Project title page (i)
2
2 Certificate by PIBM (ii)
3 Certificate by Company (iii)
4 Declaration by the student (iv)
5 Acknowledgment (v)
6 Table of contents (vi)
7 Executive Summary 1
8 Objective of the study 2
9 About the sector 2-11
10 About the company and department 12-14
11 Internship Summary 14-16

12 Project Description 17
13 Research Methodology (only for research projects) 18-19
14 Data Analysis 19-36
15 Findings and Conclusion 37
16 Practical Learning and Contribution 38
17 Appendix 38-39

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EXECUTIVE SUMMARY
The research includes the qualitative consumer perception on choosing real estate properties for
investment purposes. It looks to identify those factors that ultimately affect the decision or
preference of investors when considering the investment in this market. The work made use of
both qualitative and quantitative methods of conducting research for
data gathering and results analysis.

To begin with, the research tackled the subject of how investor behavior is determined by
several factors that are, however, not isolated but instead are interlinked together, e.g. financial
considerations, market trends, risk perception, and personal inclinations. There were also
demographic variables, i.e. level of income, age, and education that may shape consumers'
attitudes which were tackled in the research.

Officially answering the questionnaire and interview, the study has concluded that the bulk of
the customers understand that property ownership is one of the most secure platforms of
investing that does offer good returns. It became apparent that financial factors like the possible
profitability and security of investments in this particular asset class were winners as far as
consumers were concerned Market trends (housing prices, rental market fluctuations, and so
on), as an important factor, also influence the way the average consumer perceives the market.

discovers that risk perception cannot be equated uniformly by consumers, thus being uncritical,
some may regard real estate investments as low risk, while others may be more concerned
about market volatility. Consumers have their own house rules, they choose where they want to
live, what type of property, and the financial goals they intend to achieve from their
investments.

In brief, it appears that the financial dealings in the real estate space are based on more than
just income and outgo. Rather, the factor of market dynamics and risks add to the mix besides
the personal factors. This study further highlights the need for main studies of factors involved
to precisely contend with consumers' needs and preferences in the real estate market.

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INTRODUCTION
Research Question
What is the consumer perception towards investment in Real Estate properties?
Research Objective
 To understand the Real Estate market of Pune
 To understand the difference between investment in Residential and Commercial
 To understand the investors’ preference towards investing in commercial office space
vs retail spaces.

SECTORAL ANALYSIS

The Real Estate Sector

Definition
Real estate includes both naturally given and man-made artifacts and constructions that are
fixed in place either by man-made or natural means either on water or land. It is distinct from
immobile elements of chattel, such as automobiles, yachts, gems, furniture, and farm
equipment. 5 basic segments of real estate are residential, commercial, industrial, raw land, and
special use.

Supply-Demand Analysis
 Demand: Pune has been popular among the people due to many things such as
industrialization, the rise of the IT sector, educational activities, population, and the
middle class. The demand mainly originated from the deals of end-users and investors.

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  Supply: Moreover, Pune has witnessed massive supply additions, particularly in the
residential and commercial spaces in the past few years. Nevertheless, there are
problems in some specific areas with an oversupply which could, in turn, cause the
prices to be under pressure as well as inventory mounting up. Developers are engaged
more with the most affected segment specifically due to the government's effort to build
"Housing for All".

Market Size
India’s real estate market size in 2017 was $120 billion and in 2022 it was $477
billion and in 2025 was expected to reach $477 billion and
by 2047 it was expected to reach $5800 billion.

Sector Contribution to GDP

Real estate contribution to India’s GDP is currently 7.3% which will increase to
13% by 2030 and by 2047 it will increase to 15.5%.

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Sector Composition of REAL ESTATE:
• Residential: In fact, Indian real estate aims to deliver 7.59 million units in major cities
by the end of the year.
• Commercial: A total of US$ 10.3 million has been allocated for real estate between
2017 and 2021. Institutional distributors of retail real estate were estimated at 2022. 492
million US dollars in 2018.
• Hospitality sector: Between 2018 and 2022, this sector was expected to attract 0.5-0.6
billion US dollars annually in insurance development, while the total additional
investment is estimated to reach 2, by the end of 2022. up to 8 billion US dollars.
• Special Economic Zones: SEZs came into operation in February 2022. It has been
assumed that the demand for office space will increase significantly in the future if this
law is repealed and replaced with a new one.

Sector & Sector Composition CAGR

Real estate sector: It is expected to grow at a CAGR of 25.6% during the forecast
period of 2024-2029.
 Residential space: It is forecasted to go up at a CAGR of 24.77%
from 2024 through 2029.
 Commercial Space: It is forecasted to go up at a CAGR of 21.1%
during the forecast period of 2024-2029.
 Hospitality Space: It is forecasted to go up at a CAGR of 4.73%
from 2024-to 2029.

Sector & Sector Composition growth factors

 Real estate sector growth factors are:
1. Increasing Investment
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 2. Attractive opportunities
3. Policy Support
• Growth factors for residential areas are:
1. Rapid urbanization.
2. population growth
3. The increase in the number of nuclear families.
4. Easy access to financing.
5. Repatriation of NRIs and HNIs.
6. An increase in purchasing power.
• The growth factors of commercial premises are:
1. Rapid growth in service sectors: IT/BPM, BFSI, and Telecom.
2. Growing demand from international companies.
3. Demand for office space in Tier Two cities.
• Hospitality Growth factors for space are as follows:
1. Strong domestic tourism sector.
2. The increasingly global nature of business in India is increasing business
travel.
3. Tax incentives for hotels and higher Floor Space Index (FSI)...

Porter’s 5 forces analysis

1. Competitive Rivalry: Competition like most real estate businesses, the first to lose profits are
your competitors - the companies and agents who do what you do and compete directly with
you. You know who they are. How do you prevent an owner from listing their property with
another agent, how do you reach a qualified active buyer before the competition does? How
can you ensure that one of your past clients will contact you if/when they return to the market?
If competition is tough, an advertising and price war can occur, which can hurt a company's
bottom line.
2. Bargaining Power of Sellers/Buyers: The second most important power you lose is the
bargaining power of the buyer and seller: strong customers. Effective owners and buyers will
always negotiate to lower your premium; they ask for more value, which increases your costs.
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Both will reduce your profits. Profit equals price minus costs. The commission is always
pressed. How can you prevent this?
3. Threat of New Entrants: Your New Competitors, New brokers, and new real estate agents
are constantly appearing, using better, smarter technology and having a large inventory. How
do you stay competitive? The easier it is for a competitor to enter the market, the greater the
risk that the company's market share will decrease.
4. An Effective Supplier and Their Bargaining Power: The fourth issue is an effective supplier:
the bargaining power of the supplier. There are many different providers; we are talking about
your marketing suppliers; Companies like Google and Facebook that you usually use for PPC
and online advertising. They keep raising prices to increase your costs and therefore decrease
your profits. How to protect yourself from it?
5. Substitutes: How easy it is for customers to switch from your service to that of a competitor
or similar company, close enough to be considered a solution. Sale by owner, persons who do
not use brokers or property management companies.

Government Initiatives

1. Leaving the interest rate at 4% was the RBI decision announced in October 2021, which had
an overwhelming impact on the real estate sector in India.

2. However, on July 09, 2020, the Union Cabinet okayed the inclusion of Rental Housing
Complexes for Urban Migrants and the Poor as a sub-scheme under Pradhan Mantri Awas
Yojana – Urban (PMAY-U).

3. Till 5th June 2023, 11970105 houses were issued and 747511 houses have been completed
and delivered to the urban poor under the Pradhan Mantri Awas Yojana-Urban (PMAY-U).

4. The Government has introduced a 100% FDI policy for the allocated townships and housing
projects.

5. The inclusion of a decreased minimum capitalization for FDI investment of from US$ 10
million to US$ 5 million would motivate urbanization to be promoted.

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6. The Government by January 2018, allowed a 100% FDI single-brand retail trading and
construction development which was without Government approvals.

7. With the amount of US$ 8 billion invested in FY22 as foreign direct investment, Indian real
estate was expected to receive a huge sum of money.

PESTEL Analysis of the Real Estate Sector

• Political Factors: Government intervention through zoning, tax regulations, and

housing law provides stability, legal framework, and control in the real estate
sector.
• Economic Factors: The attitude of the economy toward growth, interest rates,
and inflation to demand, financial costs, and property values.
• Social Factors: Population, lifestyle, and culture in the uprising country in turn
affect the kind of demanded housing.
• Technological Factors: Technologies and PropTech innovations deeply
influence how construction is done, how properties are managed, and how to
contact networks between consumers and the real estate setup are organized.
• Environmental Factors: The regulations of environment, sustainability, and
climate changes determine the codes of buildings, standards of energy efficiency,
and the value of properties respectively.
• Legal Factors: This is through land buying, building property, consultation of
the property, and hiring building specialists.
Growth Factors
 Economic expansion: The real estate market experiences two major
drivers of growth during periods of economic expansion, which are
business activity increase and incomes rise and the demand for both
residential and commercial real estate following the growth.
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  Population growth: Land and property developments that follow
urbanization and population growth tend to cause the expansion of the
housing sector and the infrastructure thereof.
 Low-interest rates: Investors, either private individuals or businesses,
are likely to incline their efforts toward acquiring real estate when it
becomes cheaper to borrow.
 Government policies and incentives: For example, grants as well as tax
cuts, and legislation about building structures are all just some of the
factors that will stimulate growth.
 Infrastructure development: New transport systems and infrastructure
establish the environment that remains prospective for real estate
investment.
 Technological developments: Inventive measures are developed that
hitherto make the real estate market only more accessible while also
boosting its functionality at the same time.

Degrowth Factors
 Economic recession: The housing market, not only for residents but also
for business consumers, could experience a decrease in property demands
due to cutbacks in consumer expenditure.
 High-interest rates: The property sector will suffer from housing
developers and buyers being discouraged because of excessive borrowing
costs; it will prevent them from purchasing real estate.
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  Overabundance of properties: Too much construction and more than
enough properties to buy can make the value of properties in the market go
down in some places. -thematic essay writing tips
 Strict regulatory changes: Amendments to mortgage rules, zoning bylaws,
or barrier restrictions could, however, create obstacles in the way of real
estate development.
 worldwide economic uncertainty: For instance, the nationwide real estate
market may be affected by geopolitical problems as well as investors'
confidence all over the planet.
 Natural disasters: Hurricanes, floods, and earthquakes are the best
representatives which could lead to property damage and market
fluctuations in real estate.
Impact of the Real Estate sector on India’s GDP:
The realty sector constitutes a substantial percentage of the economic landscape
in India, around 7% of the GDP in 2023 only. The forecast points to substantial
growth, evaluating that the production could amount to 10-13% by 2025, and
ultimately increase to over 15.5% by 2047 thus becoming an ultimate economic
development motor.
Undefined

• Direct Economic Contribution: This sector is always busy constructing and

developing different properties whether it is apartments, offices, commercial
spaces, or infrastructural projects. Such significant engagement contributes
massively to economic development at the commissioning, upstream, expansion,

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and management phases of the project.
• Indirect Economic Influence: The housing market branches out through
commensurate impact on other exponents of the economy such as mills, cement,
and woodworks. It is therefore that enhanced output and employment rates within
such sectors then follow, raising the income level.
• Job Generation: The real estate industry is an extensively growing source of
employment in India, both directly and through its impact on other industries. It
employs millions of people. They have a workforce that consists of construction
workers, architects, engineers, real estate brokers, and property managers.
• Revenue Generation: The real estate industry has a great share of the
government's annual income through taxes such as land, property dealings, and
construction materials. Tax revenues that have been newly added contribute to all
these goals: governmental investment in job-creating infrastructure, social
programs, and other governmental initiatives.
• Urban Development: The real estate sector greatly impacts the urban makeup
and, for this, it provides necessary features such as homes, offices, and
infrastructure of the commercial category. Such factors are key to getting
businesses to settle here and bringing investments, to sustain economic growth.

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COMPANY ANALYSIS

History of the Company

AURA stands for A Union of Realty Advisors.

 The company was incorporated in 2021 as a private limited company with 2
directors Nitin Pandey and Mithilesh Khushwaha.
 The company deals with selling and marketing residential and commercial
properties of renowne builders like Kolte Patil, Kohinoor, Solitaire, and hundreds of
such luxury companies around Pune.
 With 12+ years of experience, the company have achieved 30+ awards and sold
2000+ properties and 700+ CRS inventories.
 Currently AURA consists of 25 employees
o 2 Directors
o 1 HR
o 3 Senior Sales Manager
 The target market for AURA is people looking for investment or as end-users with
pocket sizes above 1cr.
 The company uses two promotional strategies – cold calling and video promotion
through social media like Instagram, etc.
 Recently AURA went into partnership with UniBricks for sales of some properties
in Baner-Wakad region.
 The company has two regional offices around Pune, one in Khadadi acts as the east
office, and the other in Baner acting as the West office.
Vision
 The vision of the company is “Win, Make, Give, and Do Again”
Mission

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  The Mission of the company is “We are dedicated to providing world-class service and
market-leading expertise to our clients. Fanatical integrity and consistently impressive
results will be the signature of our service. We will succeed because we will not let
our clients fail.”

SWOT ANALYSIS
Strength
1. Higher level of available resources.
2. Good levels of proactivity, assertiveness, and resilience.
3. Well-defined individual competences.
4. An effective and productive real estate team
Weakness
1. High level of resistance and adaptability to changes.
2. Gaps in the organizational leadership.
3. Limited levels of the individual abilities.
4. Lacks in the social abilities and training.
Opportunity
1. Effectively implement the new technologies.
2. Weakening of the competition.
3. Strategic real estate visibility.
4. An effective use of the new ways of communication.
Threats
1. Take on high levels of risk.
2. Changes in the real estate positioning environment.
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 3. Changes in the real estate market.
4. Changes in the potential buyers´ preferences.

INTERSHIP SUMMARY
WEEK-1
 Understood how the Real Estate sector works and the types of customer
AURA Excellente targets.
 Learned about the location mapping of projects and the how to pitch it to
potential clients.
 Learned about the taxes and charges levied on real estate properties under
PMC, that is 7% of stamp duty and 5% GST for residential properties and
12% GST for commercial properties.
 Selected by my research topic by week one and was prepared with the
questionnaire.
 By the end of week 1, I had 2 visits made to the projects assigned to me.
WEEK 2

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 a. By week 2, I was well acquainted with all the basic rules and regulations of
MAHARERA and became fluent with calling while lead generation.
b. Started with my research work and collecting data through literature
review.
c. Collected data about 5 projects and took the responsibility to sell
commercial properties
i. 45 West by Kolte Patil
ii. KBT by Kohinoor
iii. Yourpreneur by BKC
iv. Ambrosia
v. Vega by Elegance Landmarks
d. By the end of 2nd week, I had 3 visits done to sites.
e. Learned about the rules of different loading areas applicable. 35% for
residential spaces, 45% for office spaces and 50% from for retail spaces.

WEEK 3
a. Learned about customers preferences and view points regarding investment
into the real estate sector.
b. Learned about tax benefits and company procedures for different ways of
paying for the properties. Eg: a person can pay the whole amount at once
or 50% at first and the rest during the possession or slab by slab payment
where payments are made with construction of each floor.
c. Learned about several DP sanctions in Baner-Wakad region.
d. Ended my week 3 with 2 visits.

WEEK 4
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 a. Learned rental rates in Baner-Wakad region. It starts from 80-90 INR/sqft
for commercial office spaces and 120-140 INR/sqft for commercial retail
spaces.
b. Observed that usually shops in ground floor are more expensive that those
in 1st floor and the price keeps falling as it goes up and also office spaces
cost way less per sqft that shops. In 45 West, the rate for office space was
11000 INR/sqft whereas retails spaces in ground floor costed 27000
INR/sqft.
c. Kept on increasing my pitching ability and confidence and generating leads
for both residential and commercial spaces.
d. By end of week 4, I failed to bring any visits.
WEEK 5
a. This was my second last week and not much new that I learned in this
week and continued with my task of lead generation and bringing clients
for site visits.
b. By the end of week 5, I made 6 visits through the week among which two
are in talks.

WEEK 6
a. The last week ended with 1 visit and totalling my total visit to 14 which
was the highest among all the interns.
b. Learned and gained a lot of competencies of doing sales and
communicating and convincing.
c. Also, the internship helped me understanding the customer preference and
thought process towards real estate properties when investing.
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PROJECT DESCRIPTIONS
During my six weeks of internship at AURA Excellente, I was responsible for the
lead generation, visits and booking of commercial properties of various builders.
Though I had information about many commercial projects but I was tasked with
handling and generation potential clients for mainly three projects. They are:
a. Project 1: 45 West by Kolte Patil is one of the biggest and most premium
projects under construction currently in Baner located by the service lane
of Mumbai-Pune Highway on one side and the new Pan Card Club Road
on the other side. It is consisting of first three floor of retail spaces and the
rest of fourteen floors as office spaces. Office space starts from 600 sqft
and goes up to 20000sqft and rates @ 11000 INR/sqft. The retails spaces
also start from 600sqft and goes up to 850sqft ranging @ 27000INR/sqft.
b. Project 2: Kohinoor Business Tower (KBT) is a project by Kohinoor
owned by Mr. Krishna Kumar Goyal. The KBT was the best and the
biggest commercial building standing at 106m high just beside the
Supreme Palacio on the Pan Card Club Road. The project was a full office
building targeting mainly Multi National and big IT companies. The
building is going to an IT sanctioned building and a great place of investors
with Kohinoor’s pre-leased options. The office spaces start from 2000sqft
and goes up to 50000sqft ranging @12000 INR/sqft.
c. Project 3: Elegance Vega by Elegance landmark was basically is a
residential project with 12 retail spaces in the ground floor targeting mainly
people with less budget but willing to buy a shop in the Baner location.

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 The shop sizes here start form 340sqft and goes up to 640sqft and ranges
@ 22000 INR/sqft.

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Research Methodology
RESEARCH OBJECTIVES
• To understand the Real Estate market of Pune
• To understand the difference between investment in Residential and Commercial
• To understand the investors’ preference towards inventing in commercial vs residential.
RESEARCH DESIGN
To carry out the research I have used a mixed research design where both exploratory and
descriptive research processes are used. The processes which are used
 Literature Review
 Personal Interview
 Telephonic Survey
SAMPLING
 The Sample size consists of the population of Pune looking for Real Estate or related to
Real Estate.
 The Sample Frame here consisted of people with real estate knowledge who were in
demand to buy any properties for investment purposes communicating with me during
my internship and Sales office representatives of several big projects.
 The Sample population consists of my clients who visited the sides, my senior
colleagues and directors of AURA Excellente, and the Sales Representatives of Kolte
Patil, Kohinoor, GERA, Lodha, and Westport. It consisted of 35 respondents from
which I analysed their views and found my answer.

LITERATURE REVIEW
From the Literature review, I came to learn about several rules and regulations of Maha RERA i.e.
Maharashtra Real Estate Regulatory Authority of India. I came to learn about
 The RERA regulations regarding loading area applicable for Retail spaces is 50% and
for Office space, it is 45%
 Upcoming DP sanctions for newer road connections and metro connections around the
Baner-Wakad area.
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  Average pricing of several properties based on their types and area from articles issued
by several builder websites.

Based on my understanding of the literature review I came up with a

Hypothesis where:

HYPOTHESIS STATEMENT 1
H0 = Investing in Retail spaces is more profitable than investment in Office spaces.
H1 = Investing in Office spaces is more profitable than investment in Retail spaces.

DATA ANLYSIS
FREQUENCY DISTRIBUTION TABLES

Gender

Frequency Percent Valid Percent Cumulative

Percent

Male 12 85.7 85.7 85.7

Valid Female 2 14.3 14.3 100.0

Total 14 100.0 100.0

Locality

Frequency Percent Valid Percent Cumulative

Percent

Valid From Pune 12 85.7 85.7 85.7

From Maharashtra 1 7.1 7.1 92.9

Out of Maharashtra 1 7.1 7.1 100.0

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 Total 14 100.0 100.0

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 Occupation

Frequency Percent Valid Percent Cumulative

Percent

Entrpreneur 4 28.6 28.6 28.6

Corporate Employee 8 57.1 57.1 85.7

Valid
Professionals 2 14.3 14.3 100.0

Total 14 100.0 100.0

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 If professional, what is your profession?

Frequency Percent Valid Percent Cumulative

Percent

.00 12 85.7 85.7 85.7

Doctor 1 7.1 7.1 92.9

Valid
Lawyer 1 7.1 7.1 100.0

Total 14 100.0 100.0

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 What is your preferred brand for Real Estate Property?

Frequency Percent Valid Percent Cumulative

Percent

Kohinoor 1 7.1 7.1 7.1

Kolte Patil 6 42.9 42.9 50.0

Valid Solitaire 1 7.1 7.1 57.1

Others 6 42.9 42.9 100.0

Total 14 100.0 100.0

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 What is your purpose in buying a property?

Frequency Percent Valid Percent Cumulative

Percent

Own Use 4 28.6 28.6 28.6

Investment 9 64.3 64.3 92.9

Valid
Both of the above 1 7.1 7.1 100.0

Total 14 100.0 100.0

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3/25/24 12:06 27/
 How long have you been investing in Real Estate Properties?

Frequency Percent Valid Percent Cumulative

Percent

<1 years 4 28.6 28.6 28.6

1-3 years 6 42.9 42.9 71.4

Valid 3-5 years 3 21.4 21.4 92.9

5-7 years 1 7.1 7.1 100.0

Total 14 100.0 100.0

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 What is your estimated Income level annually?

Frequency Percent Valid Percent Cumulative

Percent

10000001-20000000 6 42.9 42.9 42.9

20000001-30000000 4 28.6 28.6 71.4

30000001-40000000 1 7.1 7.1 78.6

Valid
40000001-50000000 2 14.3 14.3 92.9

>50000000 1 7.1 7.1 100.0

Total 14 100.0 100.0

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 Budget

Frequency Percent Valid Percent Cumulative

Percent

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 Less than 1cr 3 21.4 21.4 21.4

10000001-20000000 6 42.9 42.9 64.3

20000001-30000000 3 21.4 21.4 85.7

Valid
30000001-40000000 1 7.1 7.1 92.9

40000001-50000000 1 7.1 7.1 100.0

Total 14 100.0 100.0

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 Which type of Real Estate space are you willing to invest

Frequency Percent Valid Percent Cumulative

Percent

Residential Space 2 14.3 14.3 14.3

Office Space 6 42.9 42.9 57.1

Valid
Retail Space 6 42.9 42.9 100.0

Total 14 100.0 100.0

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 Expected Rate of Return

Frequency Percent Valid Percent Cumulative

Percent

<4% 3 21.4 21.4 21.4

4-6% 4 28.6 28.6 50.0

Valid 6-8% 4 28.6 28.6 78.6

8-10% 3 21.4 21.4 100.0

Total 14 100.0 100.0

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HYPOTHESIS SUB-STATEMENT 1
H0: There is no significant relationship between the budget of the potential client and the type
of property he/she looking for.
H1: There is a significant relationship between the budget of the potential client and the type of
property he/she looking for.
Method of Testing: Chi-Square Test
Level of Significance: 5%
Output Table:

Budget * Which type of Real Estate space are you willing to invest in Crosstabulation
Count

Which type of Real Estate space are you willing to invest Total

Residential Space Office Space Retail Space

Less than 1cr 1 0 2 3

10000001-20000000 1 4 1 6

Budget 20000001-30000000 0 2 1 3

30000001-40000000 0 0 1 1

40000001-50000000 0 0 1 1
Total 2 6 6 14

Chi-Square Tests

Value df Asymp. Monte Carlo Sig. (2-sided) Monte Carlo Sig. (1-sided)
Sig. (2- Sig. 95% Confidence Sig. 95% Confidence
sided) Interval Interval
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 Lower Upper Lower Upper
Bound Bound Bound Bound
a b
Pearson Chi-Square 7.778 8 .455 .562 .552 .571
b
Likelihood Ratio 10.070 8 .260 .439 .430 .449
b
Fisher's Exact Test 8.641 .439 .430 .449
c b
Linear-by-Linear 1.405 1 .236 .260 .251 .268 .156b .149 .163
Association
N of Valid Cases 14

a. 15 cells (100.0%) have an expected count of less than 5. The minimum expected count is .14.
b. Based on 10000 sampled tables with starting seed 2000000.
c. The standardized statistic is 1.185.

INTERPRETATION: From the above test we can observe that the value of p=0.455 is more
than the 0.05 level of significance and thus we will accept H0 and reject H1.
Therefore, there is no significant relationship between budget and preference of property the
clients are willing to invest.

HYPOTHESIS SUB-STATEMENT 2
H0: There is no significant relationship between the preferred type of property with the rate of
return.
H1: There is a significant relationship between the preferred type of property with the rate of
return.
Test Used: Chi-Square Test
Level of Significance: 5%
Output:

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 Expected Rate of Return * Which type of Real Estate space are you willing to invest in Crosstabulation
Count

Which type of Real Estate space are you willing to invest Total

Residential Space Office Space Retail Space

<4% 2 1 0 3

4-6% 0 4 0 4
Expected Rate of Return
6-8% 0 1 3 4

8-10% 0 0 3 3
Total 2 6 6 14

Chi-Square Tests

Value df Asymp. Monte Carlo Sig. (2-sided) Monte Carlo Sig. (1-sided)
Sig. (2- Sig. 95% Confidence Sig. 95% Confidence
sided) Interval Interval

Lower Upper Lower Upper

Bound Bound Bound Bound

Pearson Chi-Square 18.278a 6 .006 .003b .002 .004

b
Likelihood Ratio 19.801 6 .003 .005 .004 .006
b
Fisher's Exact Test 12.942 .005 .004 .006
c b
Linear-by-Linear 9.907 1 .002 .000 .000 .000 .000b .000 .000
Association
N of Valid Cases 14

a. 12 cells (100.0%) have an expected count of less than 5. The minimum expected count is .43.
b. Based on 10000 sampled tables with starting seed 624387341.
c. The standardized statistic is 3.148.

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INTERPRETATION: From the above test we can observe that the value of p=0.006 is less
than the 0.05 level of significance and thus we will accept H1 and reject H0.
Therefore, there is a significant relationship between the preferred type of property and the rate
of return on the investment made.

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FINDINGS AND CONCLUSIONS
Findings from Analysis
 As per the data collected and tests done based on the population response using
SPSS and after interpreting the Hypothesis statements I conclude that, though the
budget of a potential buyer or investor of a real estate property has no relationship
with the type of property they invest in be it Residential space, Commercial retail
space or Commercial office space, it indeed has a significant relationship when it
comes to considering the rate of return they get from the types of properties
available.
 The ROI of Commercial Spaces is more than that of Residential spaces.
 Among Commercial spaces the ROI for Office spaces is more than Retail spaces.
The average ROI for Office spaces is around 7-8% whereas the average ROI for
retail spaces is 4.5-5%.
 The price/sq ft for Retail spaces is higher than Office spaces and so is the same for
the rents. An 800 sqft carpet office space in 45 West by Kolte Patil costs around
1.5cr inclusive of all taxes whereas the retail space for the same carpet will cost
around 4.4cr inclusive of all taxes. The average rent for office spaces varies from
90-110 INR/sqft and for shop spaces, it is around 140-160 INR/sqft.
 Office rent is calculated on the salable area of the unit but in the case of retail
space the rent is calculated based on the carpet area only.
 Future credibility of shops is more than Commercial spaces that is during any
emergency like COVID-19, it was seen the rate of increase in price/ sqft took a
negative hit for Office spaces where whereas for Shop spaces it was not that
severe.

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PRACTICAL LEARNING AND CONTRIBUTION
Internship Designation
 Sales Executive
Internship Roles
 Do cold calling and lead generation.
 Understand client needs and budget and allocate the best property available.
 Arranging site visits and meetings with sales executives.
Internship Daily Routine
 Head to the office and sort out the data for the day
 Do cold calling and generating leads
 Do follow-up calls to clients already in contact with me
 Scheduling site visits as per clients’ favorable day, though Saturday and Sunday were
the two main days for site visits.
Achieved Competencies
 Sales pitching
 Knowledge of several Real Estate projects under construction and upcoming in the
Baner-Wakad region.
 Enhanced my communication and perspective understanding skills of customers.

APPENDIX
...
Name Type Width Decimals Label Values
1 x1 Numeric 8 2 Gender {1.00, Male}...
2 x2 Numeric 8 2 Locality {1.00, From ...
3 x3 Numeric 8 2 Occupation {1.00, Entrpr...
4 x4 Numeric 8 2 If professional, ... {1.00, Docto...
5
3/25/24 x5
12:06 Numeric 8 2 What is your pr... {1.00, Kohin... 39/
6 x6 Numeric 8 2 What is your pu... {1.00, Own ...
7 x7 Numeric 8 2 How long have ... {.00, <1 yea...
8 x8 Numeric 8 2 What is your es... {1.00, <1000...
9 x9 Numeric 8 2 Budget {1.00, Less t...
10 x10 Numeric 8 2 Which type of R... {1.00, Resid...
 Missing Columns Align Measure Role
1 None 8 Right Nominal Input
2 None 8 Right Nominal Input
3 None 8 Right Nominal Input
4 None 8 Right Nominal Input
5 None 8 Right Nominal Input
6 None 8 Right Nominal Input
7 None 8 Right Nominal Input
8 None 8 Right Scale Input
9 None 8 Right Scale Input
10 None 8 Right Nominal Input
11 None 8 Right Scale Input

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