Professional Documents
Culture Documents
INSTRUCTIONAL MATERIALS
FOR
GEED 10063
PURPOSIVE COMMUNICATION
Approved by:
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SUBJECT: GEED 10063 PURPOSIVE COMMUNICATION
COMPILED BY: REYNALDO C. CASTRO, LPT
INTRODUCTION
Welcome to the Polytechnic University of the Philippines. This module will help you become an
effective learner and successfully meet the requirements of the course. You will discover that you
can learn in a very challenging way at your own pace.
VISION
MISSION
Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities
through a re-engineered polytechnic university by committing to:
PHILOSOPHY
• Education is an instrument for the development of the citizenry and for the enhancement
of nation building; and
• That meaningful growth and transmission of the country are best achieved in an
atmosphere of brotherhood, peace, freedom, justice and nationalist-oriented education
imbued with the spirit of humanist internationalism.
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GOALS
GEED 20093
PURPOSIVE COMMUNICATION
COURSE DESCRIPTION
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1. Discuss the different topics on effective communication, as well as other perspectives about
its various forms and manifestations, plays in today's dynamic, multicultural setting.
2. Apply the skills, knowledge and attributes acquired to develop vital communication
competencies, enabling them to become effective, efficient and ethical global communicators
that will aid them in landing interesting and rewarding careers.
3. Demonstrate appreciation and value of the importance of purposive communication and its
role in today’s world as part of their personal and professional endeavors.
COURSE REQUIREMENTS
1. All students are encouraged to attend the online class sessions regularly. Both online and
offline students should complete all the requirements needed. The University guidelines on
attendance will be implemented.
2. The course is expected to have a minimum of four (4) quizzes and two (2) major examinations
(Midterm and Final Examination)
3. The student should have a portfolio to write all the written outputs on exercises, assignments
and the likes. All requirements are to be submitted on the due dates set by the teacher.
Midterm Finals
Class Standing 70% Class Standing 70%
• Quizzes • Quizzes
• Activities • Activities
• Portfolio • Portfolio
Mid-term Examination 30% Final Examination 30%
RUBRICS:
Criteria Outstanding Very Good Average Poor
5.0-4.5 4.0-3.0 2.5-1.5 1.0
Completeness Complete in all Complete in some Incomplete in many Incomplete and does
aspects and aspects and aspects and includes few not include
include all includes most of the requirements requirements
requirements requirements
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18 FINAL EXAMINATION
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Topic Page
Introduction ii
References 43
Overview:
This lesson focuses on verbal and non-verbal form of communication, its nature and its functions
and the importance of communication in various multicultural contexts.
Learning Objectives:
Course Materials:
Motivation:
Lecture/Discussion:
Communication: An Overview
Nature of communication
Influence and to meet social expectations. Each of these purposes is reflected in a form
of communication. (Source - www.quora.com )
FORMS OF COMMUNICATION
Example: Saying no when someone ask you to do something you do not want.
Example: You decided to inform your best friend by texting her that you cannot come to
her house today.
Visual communication - you use drawings or pictures that can visually explain what you
want to convey. Most people rely to this because it uses signs, graphic designs and countless
other examples. They also found it to be the oldest form of communication.
Example. Power point presentation for meeting is a great opportunity to up your visual
communication game.
(Source - https://brainly.ph)
Activities/Assessment:
Written Activity:
Answer the following questions briefly:
• In your own words, What is Communication? Purposive Communication?
• As an ICT student, why do you need to learn Purposive Communication?
• Differentiate verbal from non-verbal communication?
• How can you improve your everyday communication?
Assignment:
Illustrate the communication process through a diagram and explain in your own words
how a process of sending messages to a receiver be effective and successful. Submission next
meeting and turn it in Google classroom.
References/Sources:
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar
Publishing Inc. 2018
https://communication.depaul.edu
https://en.m.wikipedia.org
www.quora.com
https://ched.gov.ph
https://brainly.ph
www.weforum.org
This lesson clarifies the principles of communication and its process as well as the knowledge of
ethics of effective communication.
Learning Objectives:
Course Materials:
Process of Communication
Communication is a process of exchanging verbal and non-verbal messages. It is a continuous
process.
2. Transmission - is the process by which the sender, having assigned codes to come up with
thought symbols (message) that are also comprehensible by the participants of the
communication, transmits or sends message to its recipient.
3. Receiving - having been submitted through sound waves and light waves, it comes from the
sender then reaches the receiver. it is assumed that the receiver's attention is to focus
on the communication at hand to facilitate better understanding of the message
transported by the sender.
4. Decoding - is the process by which the receiver interprets or assigns meanings to the codes
transported by the source. The receiver tries to give meanings to these symbols which
may be literal or may give associations depending on knowledge and/or experience.
5. Responding - response is anticipated by the sender from the receiver. Also called as
feedback.
4. Channel - are means through which we transmit the message in either vocal or non-vocal
messages.
5. Feedback - the behavioral response of the sender-receiver to each other. It is the information
that comes back to the sender of the message and informs how well the message is getting
through.
6. Environment - the place, the feeling, the mood, the mindset and the condition of both
communicators, sender and receiver.
Noise -an interference that bars the message from being understood or interpreted.
7. Context - involves the expectations of the sender and the receiver and the common or
shared understanding through the environmental signals.
a. Physical context - the physical environment where the communication takes place.
b. Social context - refers to the relationship the participants hold for each other.
c. Psychological context - which has to do with the moods and emotions of the
communicators at the moment of communication.
8. Interference - the barrier or block that prevents effective communication to take place.
Types of Communication
1. Intrapersonal communication - operates within the communicator himself.
Example -what to wear for the day, what activities to engage, reflecting different situations,
talking to oneself
3. Conciseness - simplicity and directness help you to be concise. Avoid using lengthy
expressions and words that may confuse the recipient.
7. Creativity - means having the ability to craft interesting messages in terms of sentence
structure and word choice
8. Consideration - sender must consider the receiver's profession, level of education, race,
ethnicity, hobbies, interests, passion, advocacies and age when delivering or drafting a
message.
9. Cultural sensitivity- emphasis must be given to empower diverse cultures, lifestyles and
races as well as the pursuit for gender equality and cultural sensitivity
10. Captivating - sender must strive to make a message interesting to attract better responses
and attention from the receivers.
Ethics - or moral philosophy is a branch of philosophy that involves systematizing, defending and
recommending concepts of right and wrong behavior. It seeks to resolve questions of human
morality by defining concepts such as good and evil, right and wrong, virtue and vice, justice
and crime. (Source - https://en.m.wikipedia.org)
Activities/Assessment:
Quiz #1- Check out the posted questions and turn in your answers on Google Classroom
Assignment:
Watch a supplemental video via You Tube – A Skype video interview with a foreigner employer.
Send using your email, any kind of letter to your foreign employer. Be it an application letter or
letter of resignation, reassignment or reemployment.
References/Sources:
Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint
of Ateneo de Manila University Press 2018
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing
Inc. 2018
https://www.studocu.com
https://en.m.wikipedia.org
Overview:
This lesson explains the unique cultural characteristics and practices that help shapes
communication in a global setting.
Learning Objectives:
Course Materials:
Motivation:
Every intellectual is much acquainted with the conversant fact that "the world is becoming
a global village." Communicating in multicultural settings refers to communication climate of
different countries when using their mother tongue and their language as lingua franca.
When engaging in a multicultural setting, one should try to consider determining culturally
and politically-appropriate terms as well as expressions. and images addressing sensitivity to
gender, race, class etc. (Source: )www.quora.com
Lecture/Discussion:
Global culture is culture which transcends national borders and exists in many different
places around the world. All of these may influence people's way of thinking all around the world
and act as socialization agents, In doing so, they transfer values and beliefs from one culture to
the other.
Global community refers to the people or nations of the world, considered as being closely
connected by modern telecommunications and as being economically, socially, and politically
interdependent. Examples: Major offices and some homes linked with optical fiber system, .global
multimedia services and satellite transmissions. We can say now that we belong to local and
global community in multicultural settings made possible as a result of the advancements of
modern technology. (Source - www.quora.com)
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When people from multiple backgrounds with different ways of communication, coexist
without really interacting deeply, that is multicultural communication situation.
Activities/Assessment:
Discuss the lesson and illustrate by examples. Call on some students to wrap up the day’s lesson.
1. What is globalization?
2. What do you mean by communication in a multicultural setting?
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Assignment:
Send a job application video of yourself. Assuming you have graduated two years or three years
ago and you are applying for a job position abroad. Take note of an online job application
protocols. Turn in all your outputs on Google Classroom.
References:
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar
Publishing Inc. 2018
https://en.m.wikipedia.org
www.scholar.google.com
www.theclassroom.com
www.quora.com
Overview:
This lesson tackles cultural and global issues on communication and its big impact on our daily
existence in this world.
Learning Objectives:
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Motivation:
According to Mitchell Roshong, 2019, leaders need to adapt their communication styles
to be more dynamic in the digital age. The sharing of information, news or other reporting data is
now in real time and global. Social media platforms improve concise external communication by
following character limits that highlight key points with hashtags or key people with @ symbol.
source - https://www.sfmagazine.com
Lecture/Discussion:
Intercultural communication refers to interaction with people from diverse cultures (Jandt, 1998)
Since each culture has its distinct aspects, intercultural communication can be the cause
of conflict and disorder.
Three main issues which are the root of the problem of intercultural miscommunication
1. Language barrier - a difficulty for people communicating because they speak a different
language.
2. Cultural diversity - a society made up of many different groups with different interests,
skills, talents and needs. It also means that some members can have differing religious
beliefs and sexual orientations.
3. Ethnocentrism - is the belief in the inherent superiority of one's own ethnic group or culture,
a tendency to view alien groups or cultures from the perspective of one's own.
Some of the most talked about issues include gender equality, political views, associated
with specific cultures, observance of religious holidays and ethnic stereotyping.
(Source - https://www.bartleby.com)
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Diversity benefits the workplace because people from various backgrounds have different
perspectives. Their contribution to the business allows the group to look at problems from all
different angles, the results are often innovative.
If employees and management do not encourage cultural diversity, teams will be weak.
When it works, diversity increases workplace productivity and profits. (Source -
https://www.thebalance.com)
Activities/Assessment:
Quiz #2- Check out the posted questions and turn in your answers on Google Classroom
Based on your findings, formulate a possible strategy for you to be an effective global
communicator. Send in your answers on Google classroom. Minimum of 250 words.
Assignment:
Find a video of an interview of a person who is a native of another country and who has spent
an extensive time in the Philippines. Then ask the questions posted on Google classroom. Then
send in your answers, there too.
References:
Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint
of Ateneo de Manila University Press 2018
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing
Inc. 2018
https://www.researchgate.net
https://www.bartleby.com
https://www.thebalance.com
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Overview:
This lesson focuses specifically about the world's understanding and appreciation of the huge
impact of communication on society.
Learning Objectives:
Course Materials:
Communication Portal
A communication portal is a service that allows individuals, businesses, schools and government
agencies to share information from diverse sources using unified communications (UC) media.
The most common modes are email, texting, voice-over IP (VoIP) and conventional telephone
services.
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Disadvantages –
Note: Be vigilant to put a stop to its recirculation. If you see a friend sharing inaccuracies-ask them
to remove their post. Add comments to articles stating the false claims, adding a link to the
accurate information. We cannot stop fake news, but we can at least do our part to keep it from
being reposted or repeated. (Source - https://www.wearefalls.com)
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Activity of the day: Wrapping up the lessons by answering the following questions:
Assignment:
Send in a sample of a fake news circulating on social media. It could be in a form of a news item
or in a video. Write a reflection on it. Minimum of 300 words or more and turn it in on our Google
classroom.
References:
Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint
of Ateneo de Manila University Press 2018
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing
Inc. 2018
https://www.techtarget.com
https://www.unicef.org
https://www.wearefalls.com
Overview:
This lesson details the varieties and registers of both spoken and written language and its
importance on communication in this digital age.
Learning Objectives:
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Others refer to sign language as also "spoken" especially in contrast to its written
transcriptions (in Braille). In spoken language, much of the meaning is determined by the
context. (Source - https://en.m.wikipedia.org)
2. Written language - is the written form of communication which includes both reading and
writing. It is the representation of a spoken or gestural language by means of a writing
system.
Written language is an invention in that it must be taught to children, who will pick up spoken
language or sign language by exposure even if they are not formally instructed.
(Source - https://www.link.springer.com)
1. Varies when communicating with people within (local) and outside (global) our community.
2. Varies in speaking and writing
3. Varies in everyday and specialized discourses
1. Local everyday written - this may include instances of local everyday written usage
found in the neighborhood posters. Example - a poster looking for transients/bed
spacers
2. Local everyday oral - this may occur in local communication among neighbors in
everyday, informal and local varieties of languages. Examples: Filipino dialects
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6. Global everyday oral - may occur in interactions between people coming from
different parts of the world when they talk about everyday casual topics.
8. Global specialized oral - occurs when people from different parts of the world discuss
specialized topics in spoken form. Example is in paper presentation sessions in an
international academic conference.
(Source - Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST- Based
Lorimar Publishing Inc. 2018)
Activities/Assessment:
Quiz #3- Check out the posted questions and turn in your answers on Google Classroom
Assignment:
Watch the short film: A Social Life on YouTube and make a short film review in your own words.
Turn in your output on Google classroom.
References:
Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint
of Ateneo de Manila University Press 2018
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing
Inc. 2018
https://en.m.wikipedia.org
https://www.link.springer.com
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Overview:
The lesson focuses on the different contextual elements in different media using words and
images that is prevailing nowadays in our everyday communication.
Learning Objectives:
Course Materials:
Motivation:
Global and local are understood basically as specific sizes and/or ranges. Essentially global
means big and local small. Globalizing the local and localizing the global are the twin forces
blurring traditional national boundaries. Global communication has created an immense business
empire for communication tools which directly is responsible for the changing paradigms and
policies of international relationships among nations of the world.
(Source - https://www.gmu.edu)
Lecture/Discussion:
The term text includes any form of written, spoken or media work conveying meaning to
an audience. Text may use words, graphics, sounds and images in presenting information. It
may also be in oral, print, visual or electronic forms.
Every piece of text carries a message, and every message carries a meaning that maybe
true or false. As a regular consumer of text and receiver of information, you need to be more
aware and critical about what you accept as a matter of truth or fact.
1. Message
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Media literacy -
Media literacy, put simply, is the ability to identify different types of media and the
messages they are sending. Therefore we, as the readers or viewers need to view the media
objectively, with the goal to find out or analyze what is being presented.
Source - https://www.ylai.state.gov
According to Wikipedia, media literacy encompasses the practices that allow people to
access critically evaluate, and create or manipulate media. The US-based National Association
for Media Literacy Education defines it as the ability to analyze, evaluate, create and act using all
forms of communication.
(Source - https://www.en.m.wikipedia.org)
1. All media messages are constructed. Media texts are built just as surely as buildings
and highways are built. The key behind this concept is figuring out who constructed the
message, out of what materials and as to what effect.
2. Media have embedded values and points of view. Because they are constructed, media
messages carry a subtext of who and what is important-at least to the person or people
creating the message. The choice of a character's age, gender or race, the selection of
a setting, and the actions within the plot are just some of the ways that values become
"embedded" in a television show, a movie or an advertisement.
3. Each person interprets messages differently. Different people experience the same
media message differently. Audiences play a role in interpreting media messages
because each audience member brings to the message a unique set of life experiences.
Differences in age, gender, education and cultural upbringing will generate unique
interpretations.
4. Media have commercial, ideological or political interests. Most media messages are
organized to gain profit and/or power. Much of the world's media were developed as
money-making enterprises. Newspapers and magazines lay out their pages with ads
first: the space remaining is devoted to new. Likewise, commercials are part and parcel
of most television watching now. The internet has become an international platform
through which groups or individuals can attempt to persuade.
5. Media messages are constructed using a creative language having its own rules. Each
form of communication has its own creative language scary music, heightens fear,
camera close-ups convey intimacy, big headlines signal significance. Understanding the
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Activities/Assessment:
Assignment:
Submit two outputs - one blog article and one vlog sample that you can find over the internet.
Summarize each by identifying its subject/topic, the message it conveys and draw conclusions or
recommendations based on the outcome of the information it sends to the readers/viewers.
Turn in all your output on Google classroom.
References:
Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint
of Ateneo de Manila University Press 2018
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing
Inc. 2018
https://www.ylai.state.gov
https://www.en.m.wikipedia.org
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Overview:
The lesson enumerates the basic understanding of communication aids and strategies,
analyzing tools of technology to help us to effectively communicate with others.
Learning Objectives:
Course Materials:
Motivation:
In the past, people used smoke signals as a form of communication, however, smoke
signals could only send a few simple messages. As the world changed and the population grow
people needed to send longer messages as well as well as sending them further in distance.
people replaced smoke signals for letter writing at least until the invention of the telegraph.
The telegraph system was a form of communication that transmitted electric signals over
wires from different locations to translate messages. it was invented by Samuel Morse hence the
popular Morse Code until Alexander Graham Bell invented the telephone. After the telephone
came the fiber optics cable used to allow data to be processed faster to your home televisions
and computers.
Another major advancement in technology is the cellular phone that has brought a whole
new meaning to the term multi tasking. Cellphones today can do any and everything from sending
messages to emails, uploading video and picture and most importantly downloading applications
for everything.
(Source -www.imagcwp.wordpress/communicationtechnology/hollycurtispaper1-3)
Lecture/Discussion:
In today's digital era, communication is easier than ever before, people can connect with
each other, share online content with the click of a button and work together on projects regardless
of distance. Modern communication devices, such as smartphones and laptops open up new
opportunities for individuals and business alike.
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A wide variety of communication tools are used for external and internal communication,
these tools include:
1. mail
2. email
3. telephones
4. television, cable tv
5. radio and sound recording and reproduction technology
6. cellphones
7. smartphones
8. computers
9. laptops
10. VoIP/internet telephony
11. video and multimedia equipments
12. web conferencing tools, google meet, zoom, messenger rooms
13. social networking like Facebook, Twitter, Instagram etc
14. messenger apps
15. chatbots
16. blogs/vlogs
17. tracking software
.. as well as online collaboration and productivity platforms
(Source - https://www.scu.edu)
Modern communication tools to help you stay connected with your audience.
1. Social media -
2. direct message
3. instant message
4. SMS
5. text messaging
6. email marketing
7. direct email
8. blogging
9. voice calling
(Source: https://www.resourcetechniques/co.uk)
Communication in today's society plays a major role in the public and private sphere.
Nowadays, communication globally is at the tip of your fingers literally. There are a lot of different
forms of technology that has made this possible, from ipads, to Kindles, to blackberry playbooks
and more. Tablets and wireless internet has allowed many countries to communicate
instantaneously with the use of emails, text messaging, instant messages and video chat.
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Activities/Assessment:
Quiz #4- Check out the posted questions and turn in your answers on Google Classroom
Activity 1: Watch from You Tube about bloopers and mishaps caught by camera on news
reporting.
Activity 2:
Wrap up the day’s lesson by asking questions:
1. Enumerate the different tools of technology that can be used for
communication nowadays?
2. Differentiate the functions of principles of design from each other.
3. How important these principles are in making a work of art?
Assignment:
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References:
Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint
of Ateneo de Manila University Press 2018
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing
Inc. 2018
www.imagcwp.wordpress/communicationtechnology/hollycurtispaper1-3
https://www.g-kenneth.blogspot.com/purposivecommunication
Overview:
The lesson explains the keys on how to properly obtain and disseminate right information for
effective communication as well as when, where and how to get all of these information.
Learning Objectives:
Course Materials:
Motivation:
Communication strategy is a holistic planning approach in engaging an audience to ensure
greater communication effectiveness. But the most important component of a communication
strategy is not the strategy at all, it is the objective, and there are so many channels involved
nowadays. (Source - https://www.thegoodpitch.com)
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Letter of Inquiry
An inquiry letter is written when a person needs more information about something like
products, services, internships, scholarships or job vacancies offered by companies, associations
or individuals. An inquiry may also be in the form of telephone or personal interview.
Getting Information
There are many ways to get information. the most common research methods are:
1. literature searches
2. talking with people
3. focus groups
4. personal interviews
5. telephone surveys
6. mail surveys
7. email surveys
8.internet surveys.
(Source - https://www.statpac.com)
There are lots of ways to deliver information from a slogan on a t-shirt to a video on
YouTube. The key is to adopt a method that will work for the target audience and for the type of
content you have to deliver.
Activities/Assessment:
Activity:
1. Obtain an information about recent and current news trending now on the following
communication portals: Facebook, Twitter, Instagram etc.
2. Make a quick analysis about it how you interpreted the information obtained and describe it
in three words.
3. Cite your sources- include the date and and the number of likes and shares, number tweeted
and retweeted. Send all your answers on Google classroom.
Watch a video from You Tube
Assignment:
1. Search and select a convo on Facebook about a current issue on any topic.
2. Make a reflection paper about it. Minimum of 250 words.
3. Cite the source of your information and the date and where it was published.
4. Send in your outputs on Google classroom.
References:
Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an
imprint of Ateneo de Manila University Press 2018
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar
Publishing Inc. 2018
https://www.statpac.com
https://www.reuters.com
https://www.advicenow.org.uk
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Overview:
The lesson explains the importance of expressing an opinion properly and taking a stand on an
issue on a strategic and positive way.
Learning Objectives:
Course Materials:
Many employees have opinions about their workplaces but never voice them for fear of
reprisal. This tendency keeps valuable information hidden from those who make decisions voicing
opinions in a professional manner can boost the profile of an employee and improve the morale
of a company.
(Source - https://work.chron.com)
Standing on an Issue
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Logic is a science that deals with the principles and criteria of validity of inference and
demonstration, the science of the formal principles of reasoning. It refers to the science of thinking
methodically
Fallacy - is a false or mistaken idea; the use of invalid or otherwise faulty reasoning or
"wrong moves".
Fallacies are deceptive, misleading or false notion, belief, statements that reflect flaws
and inconsistencies and people tend to believe the idea to be true, but which is in fact it is false.
(Source - https://www.dictionary.com)
The aim of a debate is to convince the opposition that you are right. When the two sides
agree on the subject or when one side's argument are more convincing than the other side that
is when the debate comes to a close.
(Source - https://www.americandebateleague.org)
Activities/Assessment:
Quiz #1- Check out the posted questions and turn in your answers on Google Classroom
Activity 1: Watch a video from You Tube –
Activity 2: Quick mini-debate - Boys versus Girls
Topic- the much controversial topic on Facebook.
"What is Wrong with Girls Wearing Sexy Dresses?"
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Submit a sample copy of any kind of letter - letter of application, letter of resignation letter, asking
for a raise or promotion and other office related letters. Turn it all in on Google classroom.
References:
Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint
of Ateneo de Manila University Press 2018
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing
Inc. 2018
https://www.thefreedictionary.com
https://www.more.com
https://work.chron.com
https://www.quora.com
https://www.dictionary.com
https://www.lexico.com
https://www.americandebateleague.org
Overview:
Learning Objectives:
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Motivation:
Lecture/ Discussion:
Communication in a Workplace -
Communication is one of the major concerns n the workplace. Creating and maintaining
a positive work environment is what means effective workplace communication. Exchanging
information and ideas within an organization is called workplace communication.
The Resume -
A resume is a document created and used by a person to present their background, skills,
and accomplishments. Resumes can be used for a variety of reasons but most often they are
used to secure new employment. A typical resume contains a "summary" of relevant job
experience and education. The resume is usually one of the first items, along with a cover letter
and sometimes an application for employment. This could be printed or scannable one.
(Source - https://www.en.m.wikipedia.org)
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The Memorandum -
A memorandum (abbreviated as memo; comes from the Latin word memorandum est
meaning "it must be remembered" is a written message that maybe used in a business office. It
is typically used by firms for internal communication while letters are typically for external
communication.
(Source - https://www.en.m.wikipedia.org)
Emails
Electronic mail (email or e-mail) is a method of exchanging messages between people
using electronic devices, the term electronic mail has been in use with its current meaning since
at least 1975. Email operates across computer networks, primarily the Internet. Today's email
systems are based on a store-and-forward model. Email servers accept, forward, deliver, and
store messages. They need to connect, typically to a mail server or a webmail interface to send
or receive messages or download it.
(Source - https://www.en.m.wikipedia.org)
Bulletin
Bulletin is a brief public notice or news item issuing usually from an authoritative source,
intended for immediate publication or broadcast.
(Source -https://www.merriam-webster.com)
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Activity: Think of communication tools applicable to the following workforces. Group yourselves
into five groups then draw lots as to what topic you would like to discuss.
1. Nurses and doctors
2. Journalists
3. Tourism industry
4. Teachers
5. Business and trade
Assignment:
References/Sources:
Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint
of Ateneo de Manila University Press 2018
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing
Inc. 2018
https://www.hrtechnologist.com
https://www.en.m.wikipedia.org
https://www.thebalancecareers.com
https://www.merriam-webster.com
Overview:
This lesson focuses on using communication skills to persuade people during conversations as
well as how to handle the situation when objections arise among your audience.
Learning Objectives:
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Activities/Assessment:
Quiz #2- Check out the posted questions and turn in your answers on Google Classroom
Activity: Search over the internet, the greatest speeches of all time, read it. Find the most
persuasive line on the speech that you feel is the most important part, a line from the speech
which is the most persuasive. Write the name of the author and the title of the speech. Send all
your outputs on Google class.
Group Activity - Brainstorming on the title and subject of your upcoming academic paper on
Purposive Communication.
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Group Assignment:
1. In connection with your upcoming final output, submit a research proposal title along with
your letter written persuasively why you choose the said title for your school paper. It
needs to be related to Purposive Communication.
2. Research on Academic Paper Presentation. Send in your links and URLs on our Google
classroom.
References/Sources:
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar
Publishing Inc. 2018
In academic writing, the writer's aim is to persuade readers of an idea based on evidence.
The writer portrays to the readers what he thinks about a particular topic and based on research
and facts from academic reading. Academic papers are not written for readers, they are written
for reviewers
(Source - https://www.cavehill.uwi.edu)
An academic paper (also called scholarly paper) is not a social commentary, an opinion
or a blog. Most classes require at least one written assignment, and teachers expect a high level
of writing skills. A good paper generally includes a thesis, paragraphs that support it and a strong
conclusion.
(Source - www.quora.com)
Overview:
The lesson deals with the purpose and importance of writing an academic paper as well
as the skills and tools needed when preparing one.
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Course Materials:
An academic paper begins with a thesis - the writer of the academic paper aims to
persuade readers of an idea or solution to a problem based on evidence- not personal opinion.
Its value as an instructional tool is to assist students in developing their critical thinking skills.
Source: https://www.defsa.org.za
The structure of your writing depends on the type of assignment. Most academic texts
follow established structures. Some common structures in academic writing are: the three-part
essay structure and the IMRaD structure. Even shorter essays that are not divided into titled
sections follow such a structure. Longer texts may be further divided into subsections. Different
departments in the university may prefer that students use a certain structure.
Academic writing is a process that can be divide into three stages: Prewriting, drafting and
the final revising stage which includes editing and proofreading. In the first stage you research
your topic like collecting data and information, then make a preparatory work before you enter a
drafting stage.
After you have written your text, it is important that you take time to revise and correct it
before submitting the final result.
(Source - https://www.Lnu.se)
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1. Draw your reader in and convince them they should care about your topic.
2. State your argument clearly.
3. Render evident your contribution to scholarship.
4. Establish your expertise.
5. Define your terms.
1. Essay - these are the most common type of academic papers that are significant as they
cater to almost all levels of academia especially high school and undergraduate levels.
This type of paper provides an illustration of a certain topic through the amalgamation of
key facts and opinions organized to create a coherent structure that provides a logical
explanation of the topic.
2. Research paper is an academic paper that is longer than atypical essay and usually entails
more detailed research relative to the topic or subject matter that the paper encompasses.
To highlight aspects regarding a specific issue, the research paper usually includes a
literature review section that provides details of the researched facts to support the topic.
Often, the paper include a critical review of the researched material to provide a lucid
understanding of the topic and research paper content.
3. Thesis is a more comprehensive academic paper that provides more details with regards
to a particular topic contrary to the dissertation. Such an academic paper usually has a
higher word count and includes sections such as literature review, methodology, findings,
and analysis among other. such a paper may include both primary and secondary
research methods to provide arguments to support the topic with an intent to define a solid
conclusion.
4. Dissertation is an academic paper ranging from 7000 to 16000 words that include sections
such as literature review, research methodology, analytical findings, and conclusions.
Such a paper is used to provide a detailed analysis of the topic through the use of different
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5. Case study is based on the aspects reading a certain entity such as an organization and
its working. Case study writing involves the research related to a case study that describes
a particular aspect of the entity relevant to the paper.
(Source- https://www.academicwritingpro.com)
Typically, a paper do not exceed 10 pages, with 15 pages being unusually long. In the arts
and humanities, a typical paper can be 20-25 pages with some as long as 30 pages.
Basic academic papers have three main parts: an introduction, a body, and a conclusion.
Each of these three parts typically serves its own purpose.
The introduction introduces and creates context for the subject and topic, it describes the
structure of the essay and establishes the paper's central argument or thesis.
The title page should contain the title, your name as an author, your institution's details
and if necessary, an author's notes. Remember that the Title page is the first page, and all the
details should be double-spaced. Usually, the author's note is an opportunity to acknowledge the
financial support and any assistance given and also include an address for future communication.
The abstract is a summary of your paper and is usually typed in a block format. It usually
consists of 150 to 200 words and is your second page. The body of your paper begins on the third
page, and should always be typed flush-left. Every first line in our paragraphs should be indented
about 5-7 spaces from the left.
Citation of sources should be done within the body of the paper, and a full reference list
should be stated at the end of the paper. In the Reference section of your paper, the author(s) of
the source, the year of publication, the title of the work, URLs from the internet, should all appear.
(Source - https://www.paperperhour.com)
37
Some of the general guidelines you should observe under this format are:
1. The paper print out should measure 8.5 by 11 inches
2. Maintain double spacing in your texts, MLA provides a choice fo font,
as long as it is legible and be 12.pt.
3. Only one space should be left after periods of any punctuation.
4. The margins should measure 1 inch on all sides
5. Indent the first line of each paragraph, one half inch from the left
6. Use italics when using longer titles in the work
7. Do not include a title page for the paper unless specifically requested
to do so.
8. In the upper left corner of your paper, list your name, the instructor,
date, while maintaining double-spacing.
9. The title should be centered, not underlined or italicized, but use
standard capitalization.
(Source - https://www.paperperhour.com)
Currently, in its 17th edition, the Chicago Manual Style is popular with business,
history and fine arts. This format provides guidelines on manuscript preparation, grammar, usage
and documentation. One of the popular documentation styles under CMS is the Note and
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Activities/Assessment:
Quiz #3- Check out the posted questions and turn in your answers on Google Classroom
Assignment:
Deadline for submission of draft of your academic paper will be posted on Google classroom
References/Sources:
Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint
of Ateneo de Manila University Press 2018
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar Publishing
Inc. 201
https://www.defsa.org.za
https://www.academicwritingpro.com
https://www.paperperhour.com)
https://www.quora.com
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Overview:
The lesson brings you to the most challenging part in writing an academic paper, the step
by step procedures in documenting your school paper as well as the knowledge of proper handling
and preservation of the documents.
Learning Objectives:
Course Materials:
Motivation:
An essential part of the writing process involves documenting your research and
acknowledging the ideas of others. A documentation style is a standard approach to the citation
of sources that the author of a paper has consulted, abstracted or quoted from different academic
disciplines. Using different documentation styles, your instructor, may require you to use a
particular style, or may allow you use one of your choosing.
(Source - https://writing.wisc.edu)
Plagiarism
(Source - https://www.en.m.wikipedia.org)
40
Step 1 - While preparing to write by reviewing the literature, keep careful records
of your sources, Citation software, such as Zotero and EndNote can be
helpful at this stage.
Step 2 - While writing, try not to directly refer to your sources to avoid
inadvertent copying, use multiple sources to ensure a diversity of content,
and avoid err on the side of citation.
Step 3 - After writing, review your manuscript and reference list to ensure that all
of the appropriate source citations were included. Additionally, consider
checking your manuscript for inadvertent plagiarism using Turnitin, iThenticate or other
detection tools.
(Source - https://www.aje.com)
You should cite all sources (both printed and online) correctly and fully so that those who
read your work can find and refer to your citations. When you are gathering sources for your topic,
make sure that you note the following information for your citations:
1. author
2. title, subtitle
3. editor (if any)
4. edition
5. volume
6. place of publication (city or state name)
7. publisher
8. date of publication
9. page numbers of article
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1. Historical overviews - when multiple sources provide the same information about historic
events.
2. Your own ideas or findings - when presenting ideas or research results that are your own.
3. Conclusions (containing formerly cited ideas) - if you have already cited the ideas earlier
in your paper that you are summarizing in your conclusions, you do not need to cite them
again.
4. Common knowledge - when it can be found in a significant number of sources and is not
considered to be controversial.
(Source - https://www.davidson.libguides.com)
Activity/Assessment:
Quiz #4- Check out the posted questions and turn in your answers on Google Classroom
Review of you final output the Academic Paper/Research Paper. Double check your paper from
Introduction to Citations.
Assignment:
Check out the rubrics in assessing your final output on Google classroom.
Submission of your final output will be posted also in our virtual room.
References/Sources:
Suarez, Perfecto, Canilao and Paez, Purposive Communication in English, BlueBooks an imprint
of Ateneo de Manila University Press 2018
https://www.en.m.wikipedia.org
https://writing.wisc.edu
https://www.ox.ac.uk
https://www.aje.com
https://www.ccnmtl.columbia.edu
https://www.davidson.libguides.com
42
Wakat, Caroy, Paulino, et al., Purposive Communication OBE & PPST-Based, Lorimar
Publishing Inc. 2018
https://www.en.m.wikipedia.org
https://writing.wisc.edu
https://www.ox.ac.uk
https://www.aje.com
https://www.ccnmtl.columbia.edu
https://www.davidson.libguides.com
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