Professional Documents
Culture Documents
4. Profitability (獲利能力)
A. Returns on Assets, ROA(資產報酬率): Net Income ∗100 %
Total assets
G. Price-Book Value Ratio ; PBR ; P/B(股價淨值比)= market value per share (每股市價÷每
Book value per share
股淨值)。
TyearSales−T −1 Sales
∗100 %
H. Sales Growth Rate(銷售成長率): T −1 Sales
I. Gross Sales Margin (銷售毛利率):= Sales−cost of slaes ∗100 % = Gross Income ∗100 %
sales Sales