Community dealings and corporate profits

Community dealings are a management function that identifies,

develops, and maintains relationships between an organization and
the various target audiences on whom the success or failure of the
organization depends. In addition, an important part of public
relations is to inform the public and influence the opinions of the
customers by focusing on reducing, expanding or increasing the
message while sending a message to the community about the
customer. Community dealing includes many business activities that
enhance the reputation and goodwill of the organization, widely
communicated to audiences, such as speakers, special events,
newsletters, and annual reports. Community dealing involves
communicating who you are, what you are, why you do what you do,
and how you can make a difference. Community dealing is essentially
communication between people, between organizations, within and
across organizations. Fortunately, community dealing professionals
remain in control of changes in public opinion—employees,
stakeholders, customers, vendors, business owners, communities,
and governments. Professionals teach how to manage the impact of
an action or inaction on the audience's behavior. When an
organization makes a decision, public relations people have a
responsibility to convey their message to the public in a way that
promotes understanding, agreement, and attitude. For example,
implementing new forecasts requires planning for public relations and
intelligence.