Community engagement is a management function that identifies, de
velops, and maintains relationships between the organization and the various audiences on whom the success or failure of the organization depends. Also, an important part of public relations is to inform the public and influence the user's opinion by focusing on reducing, expanding or adding information when sending messages to the community about customers. Social marketing involves many activities, such as speakers, special events, newsletters and annual reports, that communicate to a wide audience, increasing the reputation and goodwill of the organization. Social networking involves sharing who you are, what you are, why you do what you do, and how you can make a difference. Social business is essentially about communication between people, between organizations, within organizations and between organizations. Fortunately, social media professionals are also able to change public opinion (employees, stakeholders, customers, suppliers, business owners, communities and governments). Professionals teach how to manage the impact of actions or inactions on audience behavior. As organizations make decisions, social workers have a responsibility to communicate their message to the public in a way that promotes understanding, agreement, and behavior. For example, using new forecasts requires good public relations and intelligence.