"YOUTH PREFERENCE TOWARDS PURCHASE OF EV

VEHICLES"

Project Report submitted to

DOON BUSINESS SCHOOL

In partial fulfillment of the requirement for the award of the degree of

MBA

Submitted by

MUKUL S. KUMAR

(ERP ID 0211MBA129)

Under the guidance of

Prof. Ishvinder Singh

DOON BUSINESS SCHOOL

 CERTIFICATE

This is to certify that the project entitled “YOUTH PREFERENCE TOWARDS

PURCHASE OF EV VEHICLES” by MR. MUKUL S. KUMAR is a Bona-fide

record of work done under my guidance and supervision in partial fulfillment of the requirement
for the award of the degree in MBA.
 DECLARATION

I, Mukul S. Kumar, hereby declare that the bona-fide record of “YOUTH

PREFERENCE TOWARDS PURCHASE OF EV VEHICLES” done in partial
Fulfillment of the MBA degree program of Doon Business School under the guidance of
Prof. Ishwinder Singh, Doon Business School.

I also declare that the project has not formed the basis of reward of any degree or any
other similar title to any other University.
 ACKNOWLEDGEMENT

First, I praise and thank God Almighty who showers his plentiful blessings upon me, who
guide, shield and strengthen me all the time.
I would like to express my gratitude to all the faculties of the Department for their
interest and cooperation in this regard.

I extend my hearty gratitude to the librarian and other library staff of my college for their
wholehearted cooperation. I also take this opportunity to thanks my friends and family
for their support in completing this project successfully.
 TABLE OF CONTENT

PAGE
SL NO: TITLE
NO:

LIST OF TABLES
1

LIST OF FIGURES
2

CHAPTER 1 - INTRODUCTION
1 1-5

CHAPTER 2 - REVIEW OF LITERATURE

2 6-18

CHAPTER 3 - THEORETICAL FRAMEWORK

3 19-32

CHAPTER 4 – DATA ANALYSIS

4 AND INTERPRETATION 33-53

CHAPTER 5 – FINDINGS, SUGGESTIONS

5 54-57
& CONCLUSION

6 BIBLIOGRAPHY 58-59

7 APPENDIX 60-64
 LIST OF TABLES
TABL PAGE
TITLE
E NO:
NO:
4.1 GENDER OF RESPONDENTS 34

4.2 AGE GROUP OF THE RESPONDENTS 35

VEHICLE OF RESPONDANTS
4.3 36

FUEL USED IN VEHICLES

4.4 37

AWARNESS OF ELECTRIC VEHICLE

4.5 38

SOURCE OF AWARNESS
4.6 39
ABOUT ELECTRIC
VEHICLES
PREFERENCE TOWARDS
4.7 40
ELECTRIC VEHICLES
ATTITUDE OF
4.8 41
RESPONDENTS
TOWARDS ELECTRIC VEHICLE
ATTITUDE TOWARDS
4.9 42
GOVERNMENT
INCENTIVES
INITIAL COST IS HIGH
4.10 43

NUMBER OF CHARGING STATIONS

4.11 44
ARE LESS
COST OF BATTERY REPLACEMENT IS
4.12 45
HIGH
 PRICE OF ELECTRIC VEHICLES IS HIGH
4.13 46

EMISSION OF GREENHOUSE GASES

4.14 47
IS COMPARTIVELY LOW

PERFORMANCE OF
4.15 48
ELECTRIC
VEHICLES ARE HIGH
ELECTRIC VEHICLES ARE MORE ECO-
FRIENDLY THAN PETROL
4.16 49

AND DIESEL VEHICLES

ELECTRIC VEHICLES WILL GAIN

4.17 MORE POPULRITY IN FUTURE 17
4

ATTITUDE OF
RESPONDENTS
4.18 51
TOWARDS SHIFTING TO ELECTRIC
VEHICLES

PLANNING TO BUY
4.19 52
ELECTRIC VEHICLES IN
THE FUTURE
ELECTRIC VEHICLE
MORE CONVINIENT
4.20 53
FOR LONG TRIPS THAN SHORT TRIP
 LIST OF FIGURES
FIGUR PAGE
TITLE
E NO: NO:

4.1 GENDER OF RESPONDENTS 34

4.2 AGE GROUP OF THE RESPONDENTS 35

VEHICLE OF RESPONDANTS
4.3 36

FUEL USED IN VEHICLES

4.4 37

4.5 AWARNESS OF ELECTRIC VEHICLE 38

SOURCE OF AWARNESS
4.6 ABOUT ELECTRIC 39
VEHICLES

PREFERENCE TOWARDS
4.7 ELECTRIC VEHICLES 40

ATTITUDE OF RESPONDENTS
4.8 TOWARDS ELECTRIC VEHICLE 41

ATTITUDE TOWARDS
4.9 42
GOVERNMENT
INCENTIVES
INITIAL COST IS HIGH
4.10 43
 NUMBER OF CHARGING STATIONS
ARE LESS
4.11 44

COST OF BATTERY REPLACEMENT IS

4.12 HIGH 45

4.13 PRICE OF ELECTRIC VEHICLES IS HIGH 46

EMISSION OF GREENHOUSE GASES IS

4.14 47
COMPARTIVELY LOW

PERFORMANCE OF ELECTRIC
4.15 48
VEHICLES ARE HIGH

ELECTRIC VEHICLES ARE MORE ECO-

FRIENDLY THAN PETROL
4.16 49

AND DIESEL VEHICLES

ELECTRIC VEHICLES WILL GAIN

4.17 MORE POPULRITY IN FUTURE 174

ATTITUDE OF RESPONDENTS
4.18 TOWARDS SHIFTING TO ELECTRIC 51
VEHICLES

PLANNING TO BUY ELECTRIC

4.19 52
VEHICLES IN THE FUTURE
 ELECTRIC VEHICLE MORE
4.20 53
CONVINIENT FOR LONG TRIPS THAN
SHORT TRIP
 CHAPTER 1
INTRODUCTION

1
 Introduction
Electric vehicles are vehicles that are either partially or fully powered on electric power.
Electric cars are growing in popularity every day. It can be powered by a collector system
that uses electricity from outside the vehicle, or it can be self-powered by a battery
(sometimes charged by solar panels, or by converting fuel to electricity using fuel cells or
a generator).Electric vehicles have minimal operating expenses since they have fewer
moving parts to maintain, and they are also very eco-friendly because they consume little
or no fossil fuels (petrol or diesel). This vehicle is envisioned as a replacement for
today’s automobiles. It can be used to address concerns such as pollution, global
warming, natural resource depletion, and so on. The electric car concept offers a clear cut
solution to the environmental problems of gasoline-powered automobiles.

This study is conducted to determine how people feel about electric automobiles. The
goal is to reduce vehicular pollution by switching to electric vehicles. The increasing
popularity and use of electric vehicles is supported by a number of advantages, including:

(i) Savings:-Electric vehicles can be fuelled at extremely low prices, and many new cars
will provide excellent incentives for going green, such as money back from the
government. Electric vehicles might also help you save money in your daily life.

(ii) More Convenient:-Recharging an electric vehicle is simple, and the greatest part is
that you won’t have to stop at a gas station to do it before hitting the road! An electric
vehicle might be charged using a standard household outlet.

(iii) Safe to drive:-Electric vehicles are subjected to the same fitness and testing protocols
as gasoline-powered vehicles. Electric cars are safer to drive because they have a lower
Centre of gravity, making them more stable on the road.

(iv) No emission:-The most significant benefit of an electric vehicle is its environmental

credentials. Electric automobiles are completely environmentally beneficial because their
engines are powered by electricity. Because it runs on a clean energy source, it does not
produce any toxic gases or smoke into the environment. They are even better than

2
hybrid cars, because hybrids that run on gas emit pollution. You’ll be helping to maintain
a healthy and environmentally friendly environment.

(v) Low maintenance:-Electric automobiles use electrically driven engines, which

eliminates the need for lubrication, everything linked to the combustion engine, and a
slew of other maintenance responsibilities that come with a gas engine .As a result, the
cost of maintaining these vehicles has decreased. You won’t have to take it to the
mechanic as frequently as you would with a regular gasoline-powered vehicle.

Statement of the problem.

The topic of the project is ‘a study on the attitude of customers towards electric vehicles:
with special reference to youngsters. The study’s goal is to examine the current state of
electric car potential, as well as customer attitudes and preferences regarding electric
vehicles, particularly among young people. The research would also aid in concentrating
on the numerous elements that may have influenced the use of electric vehicle.

Objective of the study

• To study the attitude of students towards electric vehicles.

• To understand the experience of using electric vehicles.
• To determine the factors influencing the purchase and use of electric Vehicles.

Significance of the study

The study focuses on customers’ attitudes toward electric vehicles as well as projected
demand in the future. As a result, statistical study of people’s desire for electric vehicles
would be possible. The research would also aid in deducing the experiences and
perspectives of various electric vehicle customers.

3
Research Methodology

The study is conducted among youth aging between 18-30 which are mostly Students to
infer their attitude towards electric vehicles. Study is conducted through distribution of
questionnaires online and a total of 174 responses were collected.

Data collection

Primary data: The primary data has been collected through random sampling, from the
sample respondents through the schedule with the help of the questionnaire which was
distributed online.

Secondary data: secondary data has been collected from standard reference book and
various websites.

Tools of data collection

Data collection tools refer to the devices/instruments used to collect data. The success of
any research depends solely on the data which drives it. In this study, data is collected
through well-structured questionnaire.

Sampling design
Stratified sampling technique is used to select the sample.

Sample size
The sample size is limited to 1174.

Tools used for analysis

The data collection tools refer to the devices or instruments used to collect the data. The
success of any research depends solely on the data which drives it. In this study data is
collected through well structured questionnaire.

4
Limitations of the study:

1. Study is limited to 1174 respondents of which are youth. So findings and suggestions
given on the basis of the study cannot be extrapolated to the entire population.

2. The primary data collected may be biased.

Cauterization
Chapter 1 – Introduction
Chapter 2 – Review of
literature
Chapter 3 – Theoretical framework
Chapter 4 – Data analysis and interpretation
Chapter 5 – Findings, Suggestions & Conclusion

5
 CHAPTER 2
REVIEW OF LITERATURE

6
2.1 Review of literature

A literature review is a written summary of major works and other materials on a certain
subject. Scholarly journal articles, books, government reports, Web sites, and other
sources may be used in the review. Each source is described, summarized, and evaluated
in the literature review. It is typically included as a separate portion of a graduate thesis
or dissertation.

1. Consumer preferences for electric vehicles: by, Eric Molin & Bert van Wee,

The widespread adoption of electric vehicles may help to alleviate issues such as
pollution, global warming, and oil reliance. EV penetration, on the other hand, is
comparatively low, despite governments’ aggressive promotion measures. They offered a
comprehensive assessment of studies on consumer preferences for electric vehicles in
order to inform policymakers and guide future research. They compared consumer
preference for electric vehicles from an economic and psychological standpoint.
Financial and technical characteristics of electric vehicles, such as their purchase and
running costs, driving range, charging duration, vehicle performance, and brand variety
on the market, are all proven to have a substantial impact on their usefulness. The number
of charging stations available has a favorable impact on the utility and promotion of
electric vehicles. The impact of tax cuts and incentive measures. (Fanchao Liao,2017)

2. International Council on Clean Transportation: LingzhiJin, Peter Slowik,

The early market for electric vehicles is still growing, but a number of obstacles are
preventing mainstream adoption. These challenges include the new technology’s higher
cost, its greater inconveniency in terms of range and charge periods, and customer
awareness of the technology’s availability and feasibility. This final criterion, often
known as “customer awareness,” is critical. (2017, LingzhiJin)

7
3. Exploring Consumer Preferences towards Electric Vehicles: by Morton, C, Annabel, J
orcidand Nelson, JD (2016)

The diffusion of Electric Vehicles (EVs) is regarded as an important aspect of

government policy Which aims to generate a transition to a low-carbon mobility
system .In relation to EVs, studies which apply psychological theory comprise a rapidly
growing and already Substantial body of literature examining a variety of emotional or
non-conscious regulatory processes, but with only loose consensus as to the factors
emerging as most directly or even indirectly influential on individual’s adoption intention
or behavior. This study uses a conceptual framework to investigate the impact of
consumer innovation and attitudes on the functional qualities of electric vehicles on
reported preferences for these vehicles (JD 2016)

4. Opportunities and Scope for Electric Vehicles in India: by Janardan Prasad Kesari,
Yash Sharma, Chahat Goel,

Developing an aggressive plan for EV adoption in India and assuring a well-executed

implementation is a difficult task for the government, but it is critical. India’s geography
and diversity will bring challenges that would necessitate smart answers. With the
acquisition of four-wheeled cars for government offices, three-wheeled vehicles, and
buses for public transportation, public procurement is likely to be a major driver of EV
growth. The initial expansion of two- and four-wheeled electric cars is likely to be
boosted by investments from fleet operators such as Ola and Uber, as well as operators of
food distribution services. However, it may take 5-6 years for private EVs to attain
popularity and acceptance.(Janardan Prasad Kesari, 2019)

8
5. How individual values and attitude influence consumers’ purchase intention of electric
vehicles: by Afroz, R., Rahman, A., Masud, M. M., Akhtar, R., &Duasa, J. B. (2015).

The major goal of this study is to see how ECNs and ICNs measure attitudes and how
they connect to environmentally responsible EV PIN. ICNs were found to be negatively
associated to green PIN in this investigation. This suggests that, given their preferences,
knowledge of alternatives, and financial constraints, people are more likely to choose
solutions that maximize utility . When they make the decision to purchase a vehicle, they
examine the vehicle’s fuel efficiency, fuel consumption, and comfort within their limited
budget. They may think about the convenience of recycling or charging batteries for the
EV. As a result, when car makers construct their electric vehicles, they should take this
conclusion into account.

6. Consumer attitudes towards electric vehicles: Effects of product user stereotypes and
self-image congruence. European Journal of Marketing: by Bennett, R., &Vijaygopal,
R. (2018).

Based on the posited influences of a specific stereotype of EV owners possibly held by

people without experience with EVs, and the latter’s self-image congruence regarding EV
ownership, this research developed an integrated model of potential determinants of
consumer attitude toward electric vehicles. Both product user SIC and stereotype
negativity were proposed as determinants of both product user SIC and stereotype
negativity, as well as exerting direct impacts on consumer attitude. The association
between attitude and willingness to purchase, as well as interrelationships among the
variables, were investigated. Before and after study participants played a game in which
they took the position of an electric vehicle driver, the model was estimated.
(Vijayagopal,2018)

8. Key factors influencing consumers’ purchase of electric vehicle : by Tu, J. C., &
Yang, C. (2019)
9
Customers must gradually accept and welcome the new trend because of the crucial
position that EVs play. Consumers, on the other hand, typically have a cautious attitude
toward innovative items due to a lack of necessary knowledge, which means they will not
buy them until these uncertainties are resolved. Manufacturers should take appealing
initiatives to suit consumer needs in order to increase EV adoption in the future.
Consumers believe that electric automobiles are going to cut technology goods that
operate and cost the same as traditional vehicles. Consumers’ views about purchasing
electric vehicles are positively influenced by these ideas and factors. Personal
innovativeness, on the other hand, has a negative influence, indicating that when
customers believe they have no more understanding of electric vehicles than their peers,
they will not prioritise electric automobiles. (Yang, C,2019)

9. Perception towards electric vehicles and the impact on consumers’ preference: by

Ghasri, M., Ardeshiri, A., & Rashidi, T. (2019)

The degree to which a new technology is seen to be superior to an existing technology

that is being replaced has a big impact on people’s decisions about when, how, and how
much to adopt it. Studies on consumer preferences towards EV can be divided into
economic and psychological studies. Discrete choice modelling is the most commonly
used methodology in economic studies which is supported by the theory of utility
maximisation. The history of using electric motors for propulsion in electric vehicles
(EVs) started with the history of batteries in early 18th century.

10. Factors influencing the behavioral intention towards full electric vehicles: by Lai,
I. K., Liu, Y., Sun, X., Zhang, H., & Xu, W. (2015)

10
Electric vehicles have been around since before the turn of the century, and they were
popular until 1918. Because gasoline-powered internal combustion engine vehicles
continued to advance, they became too competitive, and full electric vehicles were
phased out of the transportation sector by 1933. Most major vehicle manufacturers are
already creating tiny full electric vehicles, usually for short-range city driving, after a
century of evolution. The perception of economic benefits, that is, the long-term cost
advantage of full electric vehicles over gasoline-powered vehicles, would be the primary
determinant of their acceptability as mainstream transportation equipment. Long-term
lifetime expenses are important to consumers.

11. A Study of Consumer Perception and Purchase Intention of Electric vehicles:

Pretty Bhalla, InassSalamah Ali, Afroze Nazneen,

Environmental concerns, cost, comfort, trust, technology, societal acceptance, and

infrastructural availability all influence car selection. These arguments both conventional
cars and electric vehicles have been tested. They believe that these elements have a direct
impact on an individual’s vehicle choice. They discovered that EV producers and
governments must invest more in social acceptability of the car by expanding
infrastructure and emphasising technology to build trust. According to the findings, the
general public is fully aware of the environmental benefits. The government and
manufacturers share responsibility for investing in car manufacturing. (2018, Pretty
Bhalla)

12. Potential Need for Electric Vehicles, Charging Station Infrastructure and its
Challenges for the Indian Market: by Praveen Kumar and Kalyan Dash,

Rather than making a massive adjustment, India can engage in small-scale reinforcements
to address load difficulties locally. Charging at home should be promoted. Before
constructing the large scale charging infrastructure, proper planning of location,
population, traffic density, and safety should be considered. It is critical to integrate

11
efforts in the energy and transportation industries. Drivers of electric cars are offered a
financial

12
consumer incentive, such as tax credits, purchase subsidies, discounted tolls, free
parking, and access to restricted highway lanes, which will assist the market grow.(P. K.
Dash, 2013)

13. Electric Vehicles for India: Overview and Challenges: by Mr. A. Rakesh Kumar,
Dr.SanjeevikumarPadmanaban,

Global pollution is increasing, and every attempt is being made to reduce CO2 emissions
and rescue the planet. The introduction of electric vehicles is one such initiative. Because
transportation is one of the greatest CO2 emitters, it is critical to cut emissions. The
government has devised ambitious plans to bring electric vehicles to the Indian market
and keep up with global trends. An in-depth report on EVs was included in the National
Electric Mobility Mission Plan 2020. India faces a significant hurdle in transitioning from
internal combustion engines to electric vehicles. This will necessitate extensive planning
as well as R&D. To deal with range anxiety, charging infrastructure must be properly
built. It’s critical to establish a strong foundation.

14. Study on Electric Vehicles in India Opportunities and Challenges: by Mohamed

M, G Tamil Arasan, and G Sivakumar

The replacement of internal combustion engines (ICE) with electric engines will
significantly reduce pollution while also providing a financial benefit to consumers.
Many countries have adopted this technology and are benefiting the environment as a
result. The study observed the advantages and disadvantages of EV implementation in
India. Government initiatives, batteries, industries, and the environment have all been
taken into account. Cost of electric vehicles, efficiency of electric vehicles in India, and
demand for electric vehicles were all taken into account. In India, the usage of electric
vehicles is largely intended to reduce greenhouse gas emissions and oil costs. The
government should

13
make the most of the opportunities offered and identify appropriate solutions to the
issues. (2018, Mohamed M)

15. Perception and Awareness Level of Potential Customers towards Electric Cars:
Masurali.A, Surya P,

In terms of carbon emissions, India is responsible for over 18% of them in the
transportation sector alone. One of the most viable alternative answers to the issues is the
electric vehicle (EV). Several automakers are introducing electric vehicles and
diversifying their product lines. Promoting electric vehicles (EVs) can help reduce fuel
reliance and pollution, which is good for both customers and the country. People’s levels
of awareness of EVs are substantially influenced by their education. Apart from
manufacturers, the government should make a concerted effort to raise awareness and
generate favourable perceptions among potential buyers. Masurali.A (Masurali.A, 2018)

16. Electric Vehicles in India: Market Analysis with Consumer Perspective, Policies
and Issues: Pritam K. Gujarathi, Varsha A. Shah, Makarand M. Lokhande,

The Indian scenario is unique in that the present market share of electric and plug-in
hybrid vehicles is under 0.1 percent. Almost all cars today rely on fossil fuels for
propulsion. These damage the atmosphere and contribute to global warming by emitting
greenhouse gases. The disparity between petroleum production and demand in the United
States is increasing. India imports almost 70% of the oil it needs each year. As a result,
there is a pressing need to look at the elements and obstacles that could lead to more
sustainable and cleaner alternatives. Pritam K. Gujarathi (Pritam K. Gujarathi, 2018)

17. Conventional, Hybrid, or Electric Vehicles: Which Technology for an Urban

Distribution Centre: by Philippe Lebeau, Cedric De Cauwer, Joeri Van Mierlo, Cathy
Macharis

14
The impact of freight transportation on urban migration is significant. The possibility of
integrating electric vehicles into urban logistical operations was investigated by
researchers. A fleet with a variety of technologies has the potential to lower last-mile
expenses. A fleet size and mix vehicle routing problem with time windows for EVs was
provided by the researcher. The authors’ key contribution was to take into account the
unpredictability of the EV range. EVs are often the most competitive technology in the
small van segment. In the segment of large vans, diesel has proven to be the most
costeffective alternative, as electric cars would need to travel a greater distance to be
costcompetitive. Hybrid vehicles are preferred in the truck category due to their lower
operating costs.(Philippe Lebeau, 2015)

18. Indian Electric Vehicles Storm in a teacup: Yogesh Aggarwal, Vivek Gedda and
Kushan Parikh,

Users of scooters who only need to travel short distances may want to consider an EV,
while those who need to travel longer distances and currently possess motorcycles like
the Hero Splendor may find switching to an e-2W challenging. It is relatively
straightforward to enhance the range of an automobile by increasing the battery size.
However, with electric 2Ws, every increase in kWh may provide an additional 30km of
range, but the weight gain is roughly the same. For electric 2Ws though, every increase in
kWh may provide an extra 30km in range, but the increase in weight is around 10kg,
approximately a 10% increase in the total weight of the bike. This weight issue is even
more pronounced in smaller bikes (less than 1174cc). (Yogesh Aggarwal, 2019)

19. Driving an electric vehicle. A sociological analysis on pioneer users b: by M

Pierre, C Jemelin, N Louvet – Energy Efficiency, 2011

15
Similar incidents have occurred in the recent decades-long albeit more modest but full of
learning: in the 1990s, certain local governments sponsored innovations based on electric
vehicles, and some people picked this type of vehicle for their everyday commutes. We
seek to uncover the causes for this unique modal choice, highlight the problems that
electric vehicle drivers faced at the time, and analyse the patterns of use that dictated
their mobility and use of electric vehicles by reporting research conducted in 2006 and
2008.(M Pierre,2011)

20. The History of Alternative Fuels in Transportation: The Case of Electric and
Hybrid Cars: by Hoyer, 2008

Electric car technology has been around for over a century. Electric driving, on the other
hand, has been put on hold due to the availability and convenience of use of combustion
engines. Various (pushing and pulling) elements are currently rekindling interest in
electric automobiles. On the one hand, a limited supply of oil and growing awareness of
the environmental impact of traditional combustion engine vehicles push people toward
cleaner electric vehicles. In terms of pulling power, recent advancements in battery
technology and electric motors have made the electric vehicle a viable competitor to
traditional automobiles.(Hoyer,2008)

21. Advances in consumer electric vehicle adoption: by Rezvani, Jansson, and Bodin,
2015 They provide an overview of EV adoption research, but they only focus on
individualspecific psychological aspects that influence people’s desire to embrace electric
vehicles, and they only choose a few typical studies. Our review adds to it in two ways:
first, we look at a broader variety of factors that influence electric car adoption than just
psychological dimensions; and second, we compile all accessible academic Electric
vehicle preference studies to give a comprehensive picture of current research. (Bodin,
2015)

16
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19
 CHAPTER 3
THEORTICAL FRAMEWORK

20
3. THEORETICAL FRAMEWORK

Understanding Electric vehicles

A vehicle that is powered by one or more electric motors or traction motors is known as
an electric vehicle (EV). An electric vehicle can be self-contained, with a battery, solar
panels, fuel cells, or an electric generator to convert gasoline to energy, or it can be
fueled by electricity from off-vehicle sources via a collector system. Road and rail
vehicles, surface and underwater watercraft, electric airplanes, and electric spacecraft are
all examples of electric vehicles.

Electric vehicles (EVs) originally appeared in the mid-19th century, when electricity was
one of the favoured means for motor vehicle propulsion, providing a degree of comfort
and ease of operation that gasoline cars could not match. For nearly a century, internal
combustion engines were the primary propulsion system for cars and trucks, while
electric power remained prevalent in other vehicle types, such as trains and smaller
vehicles of all types.

History of Electric vehicles

• 1800’s

Inventors in a number of nations have begun testing battery-powered automobiles. In

1832, Robert Anderson of the United Kingdom is credited with inventing the first electric
vehicle. Camille Jenatzy, a Belgian race car driver, breaks the 100 km/h barrier in 1899
in the La Jamais Contente, an electric vehicle he designed. On September 13, 1899, in
New York, an electric cab was involved in the first reported US motor vehicle death.

• 1900’s-1960’s

21
EVs are targeted at women, with luxurious upholstery, flower bouquets, clocks, and
even beauty kits. They are said to be quieter, cleaner, and easier to run than gasoline-
powered vehicles. Henry Ford and Thomas Edison collaborate on a “affordable and
practical” electric car that can travel 100 miles. They do, however, abandon the
endeavour in the end. Ferdinand Porsche creates the P1, an electric automobile.

The demand for Ford’s mass-produced Model T and other gasoline-fueled automobiles is
reducing the popularity of electric vehicles. National Union Electric Corp converts 100
Renault Dauphine automobiles to operate on batteries in 1959. Henney Kilowatts is the
name given to the latest versions. In response to growing worries about air pollution,
several corporations begin developing prototype vehicles.

• 1970-1990’s

The globe sees NASA’s electric Lunar Roving Vehicle bounce around on the moon in
1971 and 1972, giving battery power a promotional boost. Late in the decade, rising
gasoline prices prompted automakers and the US Department of Energy to investigate
alternate fuels, with GM constructing a prototype urban electric car in 1973 and
SebringVanguard releasing its CitiCar. However, a restricted range and performance
concerns prevent wider adoption.

Auto manufacturers are increasingly focusing on alternative-fuel vehicles as emission

regulations tighten. GM debuted the EV1 in 1997, producing over 1,000 of the sleek
twoseaters and leasing them to customers as part of a market study. The first mass-
produced hybrids are also available for purchase. Toyota’s Prius and Honda’s Insight, as
well as Nissan’s Altra EV minivan, are all electric vehicles powered by lithium-ion
batteries.

• 2000’s-2010’s

The majority of the EV1s are destroyed by GM. Marc Tarpenning and Martin
Eberhard founded Tesla Motors in 2003. Elon Musk, a cofounder of PayPal, leads a
$7.5 million

22
initial investment and is named chairman in 2004. Tesla produced roadster sports car
(the first production EV to use lithium-ion battery cells) in 2008.

Nissan’s Leaf has become the best-selling electric vehicle in the world. Tesla continues to
expand its product line. Musk reveals ambitions to develop an electric semi-truck to
compete with Daimler and BYD, a Chinese company financed by Warren Buffett. China
is the world’s largest EV market, because to its focus on reducing smog and oil imports,
which has prompted hundreds of local manufacturers and startups to compete for market
share.

• The future

According to Bloomberg New Energy Finance, more than 230 battery-powered

automobiles will be available globally by 2021. SUVs and pickup trucks, such as
Audi’s e-tron and Jaguar’s I-Pace, will be among them. By 2024, electric vehicle sales
in the United States will surpass 1 million, up from 104,000 in 2017, and deliveries in
China will surpass 3 million. And to think that it all began with Robert Anderson’s
electric carriage in 1832.

Electric vehicle development in India

The United Kingdom (UK) recently announced that new petrol and diesel cars will no
longer be sold after 2030. In addition, as part of its green strategy, the United Kingdom
is working to provide the necessary infrastructure for electric vehicles (EVs). Such a
significant step could have ramifications for the global green movement. The Indian
government is likewise interested in replacing fossil-fuel-powered automobiles with
electric vehicles. In 2017, the government set a lofty goal of having all cars be electric by
2030. However, the government was obliged to cut the aim due to opposition from the
car industry and fears of job losses. Will be difficult to overhaul the mobility sector
unless the government supports upfront investment in EV infrastructure rather than
shifting the buck to the automotive industry and customers.

23
Advantages of electric vehicle

• Electric vehicles save energy:- The amount of energy from a fuel source that is
transformed into actual energy for driving a vehicle’s wheels is referred to as
energy efficiency. Compared to traditional gas-powered vehicles, AEVs are
significantly more efficient: AEV batteries convert 59 to 62 percent of their
energy into vehicle movement, compared to 17 to 21 percent for gas-powered
vehicles. This means that charging an AEV’s battery contributes more to
actual vehicle power than filling up at a gas station.
• Electric cars reduce emissions :-Emission reduction, including reduced usage of
fuel, is another pro for all-electric vehicles. Because they rely on a rechargeable
battery, driving an electric car does not create any tailpipe emissions which are
a major source of pollution in the United States. In addition, the rechargeable
battery means much less money spent on fuel, which means all energy can be
sourced domestically.
• Electric vehicles are high-performance and low-maintenance vehicles:- Allelectric
vehicles are high-performance vehicles with quiet, smooth motors that require
less maintenance than internal combustion engines. The driving experience can
also be enjoyable because AEV motors are responsive and have good torque.
AEVs are generally newer than their gasoline-powered counterparts, and they are
frequently more digitally connected with charging stations, allowing for charging
control via an app.

India’s necessity for EV’s

India is in need of a transportation revolution

24
 • The current trajectory of adding ever more cars running on expensive
imported fuel and cluttering up already overcrowded cities suffering from
infrastructure bottlenecks and intense air pollution is unfeasible.
• The transition to electric mobility is a promising global strategy for
decarbonising the transport sector.

India’s Support to EVs:

Need for Electric Vehicles: India is in need of a transportation revolution.

The current trajectory of loading already overcrowded cities with infrastructure

constraints and high levels of air pollution with ever more cars relying on expensive
imported fuel is unsustainable.

Electric mobility is a promising global method for reducing carbon emissions in the
transportation industry.

India’s Electric Vehicle Support: India is one of only a few countries to back the global
EV30@30 initiative, which aims for at least 30% new electric vehicle sales by 2030.

At the COP26 in Glasgow, India’s promotion of five factors for climate change —
“Panchamrit” — is a commitment to the same.

At the Glasgow summit, India proposed a number of initiatives, including using

renewable energy to meet 174% of India’s energy demands and cutting carbon
emissions by 1 billion tonnes by 2030 and achieving net zero by 2070.

The government of India has taken various measures to develop and promote the EV
ecosystem in the country such as:

The remodeled Faster Adoption and Manufacturing of Electric Vehicles (FAME II) scheme

Production-Linked Incentive (PLI) scheme for Advanced Chemistry Cell (ACC) for the
supplier side

25
The recently launched PLI scheme for Auto and Automotive Components for
manufacturers of electric vehicles.

Major Players in EV Market

1. Tesla

Founded in 2003 and headquartered in California, US, Tesla is one of the leading
players in the electric vehicle market. Tesla creates high-performance completely
electric automobiles as well as energy generation and storage solutions, which it
designs, develops, manufactures, and sells. The business just released the Model 3,
which has quickly become one of the best-selling vehicles in the United States. The
company has demonstrated that it has the ability to produce highly creative automobiles
over time.
With the construction of a new production factory in Shanghai, China, the company
plans to establish a strong presence in the Asia Pacific region.

2. BMW

BMW, a multinational vehicle manufacturing corporation, was founded in 1916 and is

based in Munich, Germany. Automotive, financial services, motorcycles, and other
businesses are the company’s four business segments. The company sells cars and SUVs
in the automobile industry. BMW also sells electric vehicles such as the BMW i3 and
BMW i8, both of which are plug-in hybrids. The company intends to offer 25 electrified
vehicles by 2025, with 12 of them being entirely electric.

3. Nissan Motors

Nissan Motor was formed in 1933 and is headquartered in Yokohama, Japan. Nissan
Motor Company is a global automaker known for its Nissan, Infiniti, and Datsun brands.
Its best-selling Nissan Leaf model has dominated the market for a long time, selling
over 200,000 units in 2016. Vehicles and vehicle parts, engines, manual transmission,
specifically equipped vehicles, industrial equipment engines, and so on are all available
from the company. For its customers, the company also makes electric cars
26
(BEVs).Nissan introduced the Nissan Leaf Plus model in 2019 with better new features
such as a larger battery and a 160 kW electric motor, increased range (up to 363 km),
and increased power (214 hp).

4. Volkswagen

Volkswagen is a well-known automobile manufacturer based in Wolfsburg, Germany,

that was founded in 1937. Volkswagen Passenger Cars, Audi, SEAT, KODA, Bentley,
Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania, and
MAN are among the company’s 12 brands. Sedans, minicars, SUVs, premium cars,
supercars, and commercial vehicles are all sold by the corporation. It sells automobiles
with various propulsion systems, including diesel, gasoline, and electric vehicles. The e-
Golf and e-Up are the company’s most popular electric automobiles. Volkswagen
announced pre-orders for the first model of its next full-electric car, the ID.3, in Europe
in May 2019. It quickly drew 15,000 registrations, accounting for more than half of the
total 30,000 pre-bookings. Volkswagen intends to launch over 70 all-electric vehicles
worldwide by 2028.

5. BYD GROUP

BYD is one of the few businesses that specialises in commercial electric car manufacture.
Its headquarters are in Guangdong, China, and it was founded in 1995. Automobiles,
handset and assembly services, and rechargeable battery and photovoltaic are the
company’s three main business segments. BYD is a company that specialises in the
design, manufacture, and assembly of a wide range of goods. China, the United States,
Europe, and India are among places where the company has a presence. The organisation
has placed a strong emphasis on partnerships and has built them all over the world. For
example, Nobina, Sweden’s and the Nordic region’s largest bus operator, added another
20 e-buses to its growing order book from BYD in 2019.

27
Customer satisfaction

On this subject, numerous studies have been conducted. Customer satisfaction is defined
as a response to a specific issue that occurs at a certain time. Satisfaction can be achieved
in a variety of ways. Post-purchase satisfaction is most typically measured. It’s a general
assessment of the buy. It is described as an emotion experienced through the acquisition
and use of a product. In measure, there are primarily two notions. Specific or cumulative
effects are possible. According to a specific method, contentment is a measure of a user’s
experience when using a product or receiving services. When making a satisfaction
judgement, cumulative measurement refers to how an individual analyses his or her
earlier experience and purchases with the company. The majority of the authors consider
contentment to be an emotional reaction. The intensity of an emotional reaction is
determined by the circumstances. Satisfaction elicits a wide range of emotions, from
strong ones like enthusiasm to milder ones like indifference or relief. It is the buyer’s
cognitive state that determines satisfaction in the case of cognition. Satisfaction can be a
combination of cognitive and emotional factors. This response is frequently focused on
one’s contentment, and the object is usually compared to some standard to arrive at a
satisfaction judgement.

There is no customer who knows if satisfaction is an outcome or a process. In the

context of the outcome, satisfaction is defined as a reaction to an event. Satisfaction is
defined as an evaluative process from the process standpoint.

Consumer Perception

According to the Business Dictionary, consumer perception or customer perception is a

“Marketing concept that encompasses a customer's impression, awareness, or
consciousness about a company or its offerings.”

28
Customer perception is a “Process during which an individual acquires knowledge about
the environment and interprets the information according to his/her needs, requirements
and attitudes.” – as defined by F.G. Crane and T.K. Klarke (1994), G.D. Harrell, G.L.
Frazier (1998).
Customer perception is a process where a customer collects information about a product
and interprets the information to make a meaningful image about a particular product.
When a customer sees advertisements, promotions, customer reviews, social media
feedback, etc. relating to a product, they develop an impression about the product. The
entire process of customer perception starts when a consumer sees or gets information
about a particular product. This process continues until the consumer starts to build an
opinion about the product. Everything that a company does will affect customer
perception. The way the products are positioned in a retail store, the colors and shapes in
the logo, the advertisements, the discounts, everything impacts the customer perception.

Factors influencing customer perception

In general, customer perception can be influence by a lot of factors. Some of the major
factors are

• Consistency of performance – How has the brand performed in the past and how it
is performing currently.

• Emotional connect – Superb brands know that emotional connection with the
customer is critical to brand development.

• Marketing communications – How the brand communicates with the customers

using the various media vehicles.

• Holistic marketing – A brand cannot be excellent if it has good sales staff but
pathetic support staff. A brand has to be a good all rounder and satisfy customers
from all its touch points.

29
 • Personal experience – Personal experience is one of the most important
influencers that can easily have a direct impact on customer perception. Our
personal experiences matter most. When a customer experiences a good service or
purchases a great product, the quality of goods and services matter.

• Advertising – Promotional campaigns are an integral part of any organization. It

takes important steps to create advertisements that can change the perception
about a brand easily.

• Influencers – We all are surrounded by several influencers that have a direct and
indirect impact on your mindset. It can change customer perception at the drop of
a hat.

• Social media platforms – This is the age of technology where most people are on
one or the other social media portal browsing to their heart’s content. When you
read reviews or comments about particular products services of a brand, your
subconscious mind automatically takes a decision.

Four distinct stages of consumer

perception Sensation

Sensation describes what happens when a person's senses are initially exposed to the
external stimulus of a product. Through sight, sound, smell, taste and texture the sensory
receptors of a consumer is engaged by product or brand cues. For example, Starbucks
engages all the senses in its sensory brand marketing. A customer who enters a Starbucks
coffee shop may hear the sounds and smell the aroma of the grinding of fresh coffee in
the store with background music and a unique store design round out the experience of
the taste of hot or cold coffee and food products that can be enjoyed in-store at quaint
cafe tables.

30
Attention

To the external stimulus from a product or brand in consumer information processing,

attention occurs when a person lingers and gives mental processing capacity. Selective
perception is when a consumer pays attention to messages that are consistent with her
attitudes, beliefs and needs. The consumer will withdraw attention when a product is
inconsistent with these factors.

Consumer Perception

According to the Business Dictionary, consumer perception or customer perception is a

“Marketing concept that encompasses a customer's impression, awareness, or
consciousness about a company or its offerings.”Customer perception is a “Process
during which an individual acquires knowledge about the environment and interprets
the
information according to his/her needs, requirements and attitudes.” – as defined by F.G.
Crane and T.K. Klarke (1994), G.D. Harrell, G.L. Frazier (1998).

Customer perception is a process where a customer collects information about a product

and interprets the information to make a meaningful image about a particular product.
When a customer sees advertisements, promotions, customer reviews, social media
feedback, etc. relating to a product, they develop an impression about the product.The
entire process of customer perception starts when a consumer sees or gets information
about a particular product. This process continues until the consumer starts to build an
opinion about the product. Everything that a company does will affect customer
perception. The way the products are positioned in a retail store, the colours and shapes
in the logo, the advertisements, the discounts, everything impacts the customer
perception.

Factors influencing customer perception

In general, customer perception can be influence by a lot of factors. Some of the major
factors are

31
• Consistency of performance – How has the brand performed in the past and how it
is performing currently.

• Emotional connect – Superb brands know that emotional connection with the
customer is critical to brand development.

• Marketing communications – How the brand communicates with the customers

using the various media vehicles.

• Holistic marketing – A brand cannot be excellent if it has good sales staff but
pathetic support staff. A brand has to be a good all rounder and satisfy customers
from all its touch points.

• Personal experience – Personal experience is one of the most important

influencers that can easily have a direct impact on customer perception. Our
personal experiences matter most. When a customer experiences a good service or
purchases a great product, the quality of goods and services matter.

• Advertising – Promotional campaigns are an integral part of any organization. It

takes important steps to create advertisements that can change the perception
about a brand easily.

• Influencers – We all are surrounded by several influencers that have a direct and
indirect impact on your mindset. It can change customer perception at the drop of
a hat.

• Social media platforms – This is the age of technology where most people are on
one or the other social media portal browsing to their heart’s content. When you
read reviews or comments about particular products services of a brand, your
subconscious mind automatically takes a decision.

Four distinct stages of consumer perception

32
Sensation

Sensation describes what happens when a person's senses are initially exposed to the
external stimulus of a product. Through sight, sound, smell, taste and texture the sensory
receptors of a consumer is engaged by product or brand cues. For example, Starbucks
engages all the senses in its sensory brand marketing. A customer who enters a Starbucks
coffee shop may hear the sounds and smell the aroma of the grinding of fresh coffee in
the store with background music and a unique store design round out the experience of
the taste of hot or cold coffee and food products that can be enjoyed in-store at quaint
cafe tables.

Attention

To the external stimulus from a product or brand in consumer information processing,

attention occurs when a person lingers and gives mental processing capacity. Selective
perception is when a consumer pays attention to messages that are consistent with her
attitudes, beliefs and needs. The consumer will withdraw attention when a product is
inconsistent with these factors.

Interpretation

From a product or brand marketing interpretation occurs when a person assigns a

meaning to the sensory stimulus. Comprehension is aided by expectations and familiarity.
To retrieve previous experiences with the brand or a similar brand a consumer scans his
memory. Stage when product packaging design contains logos, colours and other
elements that are similar to national brands that consumers are generally more familiar
with storebrand marketing frequently capitalizes on the interpretation.

Retention

The conclusion of the consumer perception process is the retention stage and it marked
by the storage of product or brand information in short-term and long-term memory. The
information about the product or brand into long-term memory is the marketer's goal to
provide positive stimuli in the proceeding stages that translate into consumers storing.

33
 CHAPTER 4

DATA ANALYSIS & INTREPRETATION

34
The source of data collection from the questionnaire distributed to students in Christ
college autonomous Irinjalakuda. Responses from 174 students were collected.

GENDER OF RESPONDENTS

Table 4.1
Gender No of respondents % of respondents
FEMALE 67 60.7%
MALE 108 39.3%
TOTAL 174 100%
(Source: Primary data)

Figure 4.1
Gender of Respondents

39.3%
Female
Male
60.7%

(Source: Table 4.1)

INTERPRETATION

• The primary data is collected from 174 respondents

• 60.7% Of the respondents are male
• 39.3% Of the respondents are female

35
AGE GROUP OF THE RESPONDENTS

Table 4.2

Age groups No. of respondents % of respondents

18-21 106 64%
21-24 10 16%
24 and above 58 20%
Total 174 100%
(Source: Primary data)

Figure 4.2

AGE GROUP OF RESPONDENTS

20%

18-21
22-24
16% 24& above

64%

(Source: Table 4.2)

INTERPRETATION

• The primary data is collected from 174 respondents.

• 64% respondents belong to 18-21 age category.
• 16% respondents belongs to 22-24 age category.
• 20% respondents belong to 24& above age category.

36
 VEHICLE OF RESPONDENTS

Table 4.3
Particulars No of Respondents % of respondents
Bike 8 16%
Scooter 17 34%
Car 11 22%
All of the above 14 28%
Total 174 100%
(Source: Primary data)

Figure 4.3

VEHICLE OF RESPONDENTS

16%
28%
bike
scooter car
all of the above

34%
22%

(Source: Table 4.4)

INTERPRETATION

• The primary data is collected from 174 respondents.

• 16% of respondents have bike.
• 34%of respondents have scooter.
• 22% of respondents have car.
• 28% of respondents have all of the above

37
 FUEL USED IN VEHICLES

Table 4.4
Particular No of respondents % of
respondents

Petrol 22 44
Diesel 18 36
Charging(ev’s) 10 20
Total 174 100
(Source: Primary data)

Figure4.4

FUEL USED IN VEHICLES

20%
petrol
44%
diesel charging ev's

36%

(Source: Table 4.4)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 88% of respondents use petrol vehicle.
• 12% of respondents use diesel vehicle.

38
 AWARNESS OF ELECTRIC VEHICLE
Table 4.5

Particulars No of respondents % of respondents

Heard(YES) 49 98
Not Heard(NO) 1 2
TOTAL 174 100
(Source: primary data)
Figure 4.5
AWARNESS OF ELECTRIC VEHICLES
2%

Heard
Not Heard

98%

(Source: Table 4.5)

INTREPRETATION
• The primary data is collected from 174 respondents.
• 48% of responds have heard about electric vehicles.
• 2% of respondents have not heard about electric vehicle.

39
 SOURCE OF AWARNESS ABOUT ELECTRIC VEHICLES

Table 4.6
Particulars No of respondents % of respondents
Friends/family 16 32%
Newspaper 4 8%
Advertisement 10 20%
Social media 18 36%
others 2 4%
Total 174 100%
(Source: Primary data)

Figure 4.6

Source of awarness about electric vehicles

4%

Friends/family
32% Newspaper Advertisement Social media
36% Others

8%
20%

(Source: Table 4.6)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 32% of respondents heard from friends and family.
• 8% of respondents heard from Newspaper.
• 20% of respondents heard from advertisement.
• 36% of respondents heard from social media.
• 4% of respondents heard from others.

40
 PREFERENCE TOWARDS ELECTRIC VEHICLES

Table 4.7
Particulars No of respondents % of respondents
bike 3 6%
scooter 16 32%
car 31 62%
total 174 100%
(Source: Primary data)

Figure 4.7

PREFERENCE TOWARDS ELECTRIC VEHICLES

6%

Bike
32% Scooter
Cars
62%

(Source: Table 4.7)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 62% of respondents prefer cars.
• 32% of respondents prefer scooter.
• 6% 0f respondents prefer bike.

41
 ATTITUDE OF RESPONDENTS TOWARDS ELECTRIC VEHICLE

Table 4.8
Particulars No of respondents % of respondents
Positive 33 66%
Negative 0 0%
Neutral 17 34%
Total 174 100%
(Source: Primary
Data)
Figure 4.8

Attitude of respondents towards electric

vehicles

34%
Positive
Negative Neutral

66%
0%

(Source: Table 4.8)

INTREPRETATION
• The primary data is collected from 174
respondents.
• 66% of respondents have positive attitude.
• 0% of respondents have negative attitude.
• 34% of respondents have neutral attitude.

42
 ATTITUDE TOWARDS GOVERNMENT INCENTIVES

TABLE 4.9
Particulars No of respondents % of respondents
Strongly agree 20 40%
Agree 21 42%
Neutral 8 16%
Disagree 1 2%
Strongly disagree 0 0%
Total 174 100%
(Source: Primary data)

Figure 4.9

Attitude towards government incentives

Strongly agree Agree

Neutral Disagree
Strongly disagree

(Source: Table 4.9)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 40% of respondents strongly agree to this.
• 42% of respondents agree to this
• 16% of respondents are neutral.
• 2% of respondents disagree to this.

43
 INITIAL COST IS HIGH
Table 4.10
Particulars No of respondents % of respondents
Agree 29 58%
Neutral 18 36%
Disagree 3 6%
Total 174 100%
(Source: Primary data)

Figure 4.10

INITIAL COST IS HIGH

6%

Agree
36% Neutral
Disagree
58%

(Source: Table 4.10)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 58% of respondents agree to this.
• 36% of respondents are neutral to this.
• 6% of respondents disagree to this.

44
 NUMBER OF CHARGING STATIONS ARE LESS

Table 4.11
Particulars No of respondents % of respondents
Agree 43 86%
Neutral 6 12%
Disagree 1 1%
Total 174 100%
(Source: Primary data)
Figure 4.11

Number of charging station are less

2%

12%

Agree Neutral Disagree

86%

(Source: Table 4.11)

INTREPRETATION
• The primary data is collected from 174 respondents.
• 86% of respondents agree to this.
• 12% of respondents are neutral to this.
• 2% of respondents disagree to this.

45
 COST OF BATTE REPLACEMENT IS HIGH

Table 4.12

Particulars No of respondents % of respondents

Agree 33 66%
Neutral 16 32%
Disagree 1 2%
Total 174 100%
(Source: Primary data)

Figure 4.12

COST OF BATTERY REPLACEMENT IS HIGH

2%

32%
Agree
Neutral Disagree

66%

(Source: Table 4.12)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 66% of respondents agree to this.
• 32% of respondents are neutral to this.
• 2% of respondents disagree to this.

46
 PRICE OF ELECTRIC VEHICLES IS HIGH

Table 4.13
Particulars No of respondents % of respondents
Agree 26 52%
Neutral 20 40%
Disagree 4 8%
Total 174 100%
(Source: Primary data)

Figure 4.13

PRICE OF ELECTRIC VEHICLES IS HIGH

8%

Agree
Neutral Disagree
40% 52%

(Source: Table 4.13)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 52% of respondents agree to it.
• 40% of respondents are neutral.
• 8% of respondents disagree to this.

47
 EMISSION OF GREENHOUSE GASES IS COMPARTIVELY LOW

Table 4.14
Particulars No of respondents % of respondents
Agree 37 74%
Neutral 12 24%
Disagree 1 2%
Total 174 100%
(Source: Primary data)

Figure 4.14

EMISSION OF GREENHOUSE GASES IS

COMPARATIVELY LOW
2%

24%
Agree
Neutral Disagree

74%

(Source: Table 4.14)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 74% of respondents agree to it.
• 24% of respondents are neutral to it.
• 2% of respondents disagree to this.

48
 PERFORMANCE OF ELECTRIC VEHICLES ARE HIGH

Table 4.15
Particulars No of respondents % of respondents
Agree 11 22%
Neutral 32 64%
Disagree 7 14%
Total 174 100%
(Source: Primary data)

Figure 4.15

PERFORMANCE OF ELECTRIC VEHICLES ARE HIGH

14%
22%

Agree Neutral Disagree

64%

(Source: Table 4.15)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 64% of respondents agree to this.
• 22% of respondents are neutral to it. •14% of respondents disagree to this.

49
 ELECTRIC VEHICLES ARE MORE ECO-FRIENDLY THAN
PETROL AND DIESEL VEHICLES

Table 4.16
Particulars No of respondents % of respondents
Agree 42 84%
Neutral 8 16%
Disagree 0 0%
Total 174 100%
(Source: 4.16)

Figure 4.16

RESPONDENTS
0%

16%

Agree
Neutral Disagree

84%

(Source: Table 4.16)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 84% of respondents agree to this.
• 16% of respondents are neutral to this.
• 0% of respondents disagree to this.

50
 ELECTRIC VEHICLES WILL GAIN MORE POPULRITY IN FUTURE

Table 4.17
Particulars No of respondents % of respondents
YES 44 88%
NO 1 2%
May be 5 10%
Total 174 100%
(Source: Primary data)

Figure 4.17
ELECTRIC VEHICLES WILL GAIN MORE POPULARITY IN
FUTURE
2%
10%

YES NO
May be

88%

(Source: Table 4.17)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 88% of respondents agree to this.
• 10% of respondents are neutral to this •2% of respondents disagree to this.

51
 ATTITUDE OF RESPONDENTS TOWARDS SHIFTING TO ELECTRIC

VEHICLES

Table 4.18
Particulars No of respondents % of respondents
Agree 9 18%
Neutral 29 58%
Disagree 12 24%
Total 174 100%
(Source: Primary
data)

Figure 4.18

ATTITUDE OF RESPONDENTS TOWARDS SHIFTING

TO ELECTRIC VEHICLES

18%
24%
Agree
Neutral Disagree

58%

(Source: Table 4.18)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 58% of respondents agree to this.
• 24% of respondents are neutral to this.
• 18% of respondents disagree to this.

52
 PLANNING TO BUY ELECTRIC VEHICLES IN THE FUTURE

Table 4.19
Particulars No of respondents % of respondents

Agree 24 48%

Neutral 23 46%

Disagree 3 6%

Total 174 100%

(Source: Primary data)

Figure 4.19

RESPONDENTS

6%

Agree
48% Neutral Disagree

46%

(Source: Table 4.19)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 48% of respondents agree to this.
• 46% of respondents are neutral to this.
• 6% of respondents disagree to this.

53
 ELECTRIC VEHICLES MORE CONVINIENT FOR SHORT TRIPS THAN
LONG TRIPS

TABLE 4.20
Particulars No of respondents % of respondents

Agree 40 80%

Neutral 8 16%

Disagree 2 4%

(Source: Primary data)

Figure 4.20
LONG TRIPS MORE CONVENIENT THAN SHORT
TRIPS

4%

16%
Agree
Neutral
Disagree
80%

(Source: Table 4.20)

INTREPRETATION

• The primary data is collected from 174 respondents.

• 80% of respondents agree to this statement.
• 16% % of respondents are having a neutral opinion.
• 4% of respondents disagree to this statement

54
CHAPTER 5 FINDINGS, SUGGESTION,
CONCLUSION

55
FINDINGS

• Most of the respondents use petrol as fuel for their vehicles.

• Social media had a significant role in spreading information about electric
automobiles.
• Electric vehicles are seen positively by respondents.
• Majority of respondents have heard about electric vehicles.
• Major respondents prefer car as EV model if any electrical model is available.
• The majority of respondents believe that the government should provide
incentives to encourage people to adopt electric vehicles.

• Around 90% of respondents agree that EV’S can reduce pollution to a certain
extent.
• Majority are of the opinion that the initial cost for EV’S are bit high.
• Respondents are satisfied with the environmental friendliness of electric vehicles.
• The number of charging stations are less is a major problem for many respondents.
• Majority have a neutral opinion about the high performance of EV’s.
• The majority of respondents are willing to spread the word about electric
vehicles to others.
• Most of the respondents agrees that price of electric vehicles are high.
• Majority agree that emission of green house effect are low.
• Most of the respondents have neutral opinion about performance of electric
vehicles.
• Majority agrees that electric vehicles will gain more popularity in future .

56
SUGGESTIONS

• By increasing the number of charging stations, more people will be interested in

purchasing electric vehicles.
• People should place a greater emphasis on electric vehicles in order to reduce
pollution and greenhouse gas emissions.
• Companies should concentrate on informing the public about new car electric
modes.
• Petrol prices are steadily rising. The problem of rising petrol prices can be
addressed with electric vehicles. The government’s promotion of electric
vehicles will aid the country’s future progress.
• Incentives and subsidies should be provided by the government for the purchase
of electric vehicles.
• Reduced tax rates can attract buyers to buy electric vehicles to a certain extent.
• By lowering the initial cost of electric vehicles, there will be a growing market in
the near future.
• Electric vehicle promotion also aids the government in saying goodbye to crude
oil and its high price.

57
CONCLUSION

In India, there is a need for energy transition in automobiles due to the depletion of fossil
resources and the steady rise in fuel prices. The government has taken steps to reduce
pollution levels by promoting electric vehicles and providing purchasing subsidies. The
government has relaxed FDI rules in order to promote output. EVs are being introduced
in India by a number of new brands. Governments and manufacturers should work
together to construct the infrastructure and create a favorable climate for electric
vehicles. The respondents are aware of global climate conditions and are ready to change
their cost is an important factor while considering the purchase of EV.

If sufficient infrastructure is available, respondents are willing to accept EVs as a

future buying option. The initial cost of purchasing, the limited number of charging
stations, and the time it takes to recharge the battery are all factors that limit consumer
confidence.

58
BIBLIOGRAPHY

59
WEBSITES

1. Electric vehicle industry in India(Oct 2019). Retrieved from:

https://en.wikipedia.org/wiki/Electric_vehicle_industry_in_India
2. European Environment Information and Observation Network (Eionet). Retrieved
from:https://eea.europa.eu/highlights/eea-report-confirm-electriccars
3. The Evolution of the Automobile Industry in India, SYMBO. Retrieved
from:https://www.symboinsurance.com/blogs/car-insurance/evolution-
automobileindustry-india/
4. Transportpolicy.net. Retrieved from:
https://www.transportpolicy.net/standard/india-regulatory-background/
5. Etymology of Car. Wikipedia. Retrieved from:
https://en.wikipedia.org/wiki/Car#Etymology

NEWSPAPER

• The Hindu
• The Times New Roman
• The Economic Times
• The Indian Express

JOURNALS

• Janardan Prasad Kesari,Y.S.(2019). Opportunities and Scope for Electric

Vehicles in India. IJME Journal,8
• Philippe Lebeau ,C.D. (2015).Conventional, Hybrid, or Electric Vehicles; Which
Technology for an Urban distribution Centre? The Scientific World Journal,11.
• Pretty Bhalla,I.S.(2018).A Study of Consumer Perception and Purchase Intention
of Electric Vehicles, European Journal of Scientific Research,362- 368.

60
APPENDIX

61
 QUESTIONNAIR

A study on customer attitude towards electric vehicles

The following questionnaire is used for the collection of primary data from an academic
research titled “A study on customer attitude towards electric vehicles.” The study is
conducted by Mukul S. Kumar, final year of MBA Aided batch 2021-23 of Doon
Business School, Dehradun.

1. Gender

• Male
• Female
• Other

1. Age group
• 18-21
• 21-24
• 24 & above

2. Do you have any of the following vehicle

• Bike
• Scooter
• Car
• All of the above

3. Which fuel do you use in your vehicle

• Petrol
• Diesel
• Charging( ev’s)

62
4. Are you aware of electric vehicles
• Yes
• No

5. From where did you heard about electric vehicles

• Friends and family
• Newspaper
• Advertisement
• Social media
• Others

6. Which model will you prefer the most if electric model is available
• Bike
• Scooter
• Car

7. What sort of attitude do you have towards electric vehicles

• Positive
• Negative
• Neutral

8. Attitude towards Government incentives

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

9. Initial cost is high

63
 • Agree
• Neutral
• Disagree

10. Number of charging stations are less

• Agree
• Neutral
• Disagree

11. Cost of battery replacement is high

• Agree
• Neutral
• Disagree

12. Price of electric vehicles is high

• Agree
• Neutral
• Disagree

13. Emission of greenhouses gases is comparatively low

• Agree
• Neutral
• Disagree

14. Performance of electric vehicles are high

• Agree
• Neutral
• Disagree

15. Electric vehicles are more eco-friendly than petrol and diesel
• Agree
64
 • Neutral
• Disagree

17. Electric vehicles will gain more popularity in future

• Agree
• Neutral
• Disagree

18. Attitude of respondents towards shifting to electric vehicles

• Agree
• Neutral
• Disagree

19. Planning to buy electric vehicles in the future

• Agree
• Neutral
• Disagree

20. Electric vehicles are more convenient for long trips than short trips.

• Agree
• Neutral
• Disagree

65