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Chapter 7 CSR Activities

Medicam Group of Companies
Raja Rayan
MKT 628
March 29th, 2024
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Medicam Group of Companies is a prominent conglomerate company of Pakistan, primary

focus of Medicam group of companies is the healthcare sector and providing related

solutions.

History and Overview:

Medicam Group of Companies operates in various segments of the healthcare industry,

including pharmaceuticals, medical devices, healthcare services, and health technology

solutions.

The group was founded by Mian Muhammad Adrees, an entrepreneur with a vision to

improve healthcare access and quality in Pakistan. The company has grown steadily since its

inception, expanding its presence both domestically and internationally.

Pharmaceuticals: Medicam Group manufactures and markets a wide range of

pharmaceutical products, including generic drugs, over-the-counter medications, and

specialized pharmaceuticals for various therapeutic areas.

Medical Devices: The group is involved in the production and distribution of medical

devices and equipment used in healthcare facilities. This includes surgical instruments,

diagnostic equipment, and medical consumables.

Healthcare Services: Medicam Group also operates healthcare facilities such as hospitals,

clinics, and diagnostic centers. These facilities provide a range of medical services to

patients, including consultations, diagnostics, and treatments.

Health Technology Solutions: Recognizing the importance of technology in modern

healthcare delivery, Medicam Group invests in health tech solutions to enhance patient care,

streamline operations, and improve efficiency in healthcare facilities.

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Research and Development: The group emphasizes research and development to innovate

and develop new pharmaceuticals, medical devices, and healthcare solutions. This focus on

R&D helps the company stay competitive and offer cutting-edge products and services.

Corporate Social Responsibility (CSR): Medicam Group is committed to giving back to

society through various CSR initiatives, including providing healthcare services to

underserved communities, supporting education and skill development programs, and

promoting environmental sustainability.

CSR activities performed by company:

 On Jan 31, 2024, joined hands with Shahid Afridi Foundation to create a high-

performance center at KN Academy.

 KN Academy school where they give scholarships to the students and its profit goes

to multiple nonprofits

 They provide equipment’s to the traffic police and rangers like barriers, billboards etc

 They are silent donors in my different hospitals

Benefits of these activities:

 Joining hands with SAF foundation to develop performance center not only would

boost their Brand reputation but add to its strong brand Equity as well.

 Providing equipment and helping institutes with training and vocational trainings. It is

really easy for Medicam group of companies to recruit talent.

 Mitigating risk can also be considered as one of the factors that will be influenced

with such strategies.

 CSR activities are not about financial returns but about adding to your Brand

reputation. When the customers will know about the initiatives that Medicam took to
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promote healthcare and education it will automatically draw a large chunk of

individuals to be their loyal customers.

Overall, Medicam Group of Companies is a leading player in the healthcare sector in

Pakistan, with a diversified portfolio spanning pharmaceuticals, medical devices, healthcare

services, and health technology solutions. Through its commitment to innovation, quality, and

social responsibility, the group continues to make significant contributions to the healthcare

industry and the well-being of the community.

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Reference

https://medicamgroup.com/about-us/group-values/