Professional Documents
Culture Documents
BUSINESS
PROPOSAL
2019-2023
REVISED 28112018
TRENDING
NOW
BUSINESS PROPOSAL 2018 FARMASIA SDN BHD І Advanced Care Today
INDONESIA’S HEALTHCARE
INDUSTRY CONTINUES TO GROW
RAPIDLY AND REMAINS A
LUCRATIVE INVESTMENT
OPPORTUNITY FOR LOCAL AND
GLOBAL INVESTORS. ALMOST ALL
ASPECTS OF THE HEALTHCARE
INDUSTRY INCLUDING HOSPITALS,
MEDICAL INSURANCE AND MEDICAL
DEVICES, SHOWED SIGNIFICANT
INCREASES IN SALES.
ABOUT FARMASIA
One-stop contract
100% Bumiputra-status Primarily involved in
manufacturing for
medical devices medical devices and
primary packaging (OTC
manufacturer and training for hospitals,
products, medical
distributor. clinics, GLAs, GLCs etc.
devices).
WHAT WE DO
EXECUTIVE SUMMARY
• Incorporated in May 2007, FARMASIA Sdn Bhd is a 100% Bumiputra company specializing in
manufacturing and distribution of medical devices in Malaysia vis-à-vis the rest of Asian countries.
• ISO 13485 and GDPMD certified company, FARMASIA is in the specialty of medical devices such as
wound closure portfolio, disinfectant portfolio and other OTC products.
• Through strong high knowledge-based team led by founders Mr. Mohammad Zaid HJ AB Rahman
and Madam Zohrah Razak, FARMASIA not only manufactures and distributes top quality medical
devices, but also offers one stop service for contract manufacturing for primary packaging (OTC
products and medical devices) and secondary packaging and repacking (medical device and
pharmaceutical products).
• Actively participated in leading medical exhibitions, FARMASIA has attracted potential OEM
opportunities overseas, and now intend to scale up its businessXXXperformance through solid
funding from private investors.
• The purpose of this business proposal is to seek funding of RM5mil, for the expansion on its
production (both inhouse and OEM manufacturing).
EXECUTIVE SUMMARY
• The following refers to FARMASIA’s key business plan objectives 2019-2023:
EXECUTIVE SUMMARY
• The following refers to FARMASIA’s key business plan objectives 2019-2023:
Distribution
Distribution
• Distributors B B • Guardian Pharmacy
Portfolio • Agents
Sole
2 2 • Caring Pharmacy
3. Consumer • GLCs • Alpro Pharmacy
• Hospitals B C • Health Lane Pharmacy
Products
• R&D Partners
• Material
Suppliers • Health Products
Medical
• Investors Partners • Healing Products
• Accountants Contract Devices
• Business Manufacturing
Consultants
XXX
OPERATIONAL EXCELLENCE
Contract Suppliers (Raw Distributors / Agents
Materials) / Brand Owners
FARMASIA O2O
Healthcare Model
Payment Gateway
… and many
FARMASIA Platforms
… and many Consumers
Production Capacity,
Inventory, Value Add
Services, R&D etc.
Various Channels
XXX
Manufacturer e.g. Pharmacies, Retailers etc.
(for OEM)
Producer / Manufacturer International Shipping, Local Delivery, Inventory, API System Integration, Merchant Recruitment,
Letter of Credit, Payment Terms Database Management, Money Remittance
UPSTREAM DOWNSTREAM
KEY MARKETS
GOVERNMENT
CLINICS & PRIVATE GOVERNMENT HEALTH RELATED
HOSPITALS HOSPITALS INSTITUTIONS AGENCIES
XXX
THE KEY TO FARMASIA SUCCESS WILL BE CERTAINLY
THE RIGHT MARKET SEGMENTATION BACKED BY OUR
IMPLEMENTATION STRATEGIES.
FEATURED PRODUCTS
FEATURED SERVICES
• FARMASIA provides a wide range of innovative
solutions, R&D services, OEM and commercialization PHARMAC
MEDICAL
services to medical and skin care products to tackle EUTICAL
technology challenges.
• FARMASIA plays a key role in facilitating the
translation of discoveries into improved clinical care
for hospitals and medical institutions. COSMECEU PERSONAL
• Continued commitment, investments and TICAL CARE
collaboration with CE, SIRIM and GLCs in medical
device technology ensure our innovative products
offer state-of-the-art performance.
XXX
• Our deep technical knowledge with thorough BIOTECH
understanding of nowadays’ consumer application SKIN CARE
NOLOGY
needs assure us to produce innovative products
constantly. Our products can be engineered for a
wide range of industries such as:
2 OEM PRODUCTS
a Cader Pharma
b Others To be confirmed
XXX
XXX
XXX
Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
# Particular(s)
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1 RENOVATION
a To source quotation
b To confirm floor planning
c To confirm quotation
d Construction & renovation
XXX
STP STRATEGY
• Geographic: Malaysia, Indonesia, and Asian markets
Segmentation (S) • Demographic: Patient, Health-Conscious Customers (19 to
(market segment) 69 years old)
• Students • Patients
Targeting (T)
• Blue collar • Senior Citizens
(target market) • White collar • Mobile / PC Users
• Households
2 MARKETING MECHANISM
a Marketing Planning (O2O)
b Enhance O2O Platforms
i. Website
ii. Mobile
c Content Strategy
d Retail Innovation
e Marketing Material
i. Design
ii. Printing / E-Document
f Marketing Training
i. For Management
XXX
ii. For Operational Staff
g Launching & Press
PRODUCT
80%
SERVICE
20%
OEM R&D
PARTNERSHIP
XXX
CHANNELS
FIVE-YEAR PLAN
2 FUND TRANSFER
a Stage 1 To be confirmed
b Stage 2 (if any) To be confirmed
c Budget Approval To be confirmed
d Fund Disbursement To be confirmed
XXX
FARMASIA LEADERSHIP
MOHAMMAD ZAID ABD RAHMAN ZOHRAH RAZAK
Director Director
TEAM MEMBERS
WAN RIZZAL AZALI BIN ROSLI
Business Development Manager Finance Manager
TEAM MEMBERS
SHAMALA NAIR AYUNI
Product Manager Quality Manager
TEAM MEMBERS
DANIEL YONG
Sales Manager
CONTACT US
Ms. Zohrah Razak