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 Details

How does Design thinking theory affect your learning at FPT University?
In your opinion, to produce and bring a new product to market, what work has the business done? (Can be further
explained by selecting a specific product)
Choose a topic for the project and outline the basic contents according to the design thinking process.
How can design thinking help you have a good start in buidling a new business or a start up?
1. Describe a communication process that you observed when you communicate with friends/family members/co-
workers/…
2. How is business communication different from day-to-day communication? How important is Business communication
to business activities?

Watch the video clip provided below: https://drive.google.com/drive/folders/1V_k7NjGUL4arId3xyTpcL8AIkSb5NeCJ?

usp=sharing
What are the components contributing to this conversation?
Talk about one of your successful communication experiences which motivated others; an unsuccessful communication
experience that causes misunderstanding or conflict.
From the above 2 experiences, what conclusions can you draw in using language to communicate?
1. Using a dictionary that gives word origins, such as the American Heritage College Dictionary, Merriam Webster’s
Collegiate Dictionary, or the New Oxford American Dictionary, find at least ten English words borrowed from other
languages. Are these words still appropriate for today's use? Explain why a language has to borrowed words and phrases
from other languages?
2. Find at least ten Vietnamese words borrowed from other languages. Are these words still appropriate for today's use?
Explain why a language has to borrowed words and phrases from other languages?

Give at least 2 examples for each type of words below: - Cliche - Slang - Jarrgon
How does each form of language above interfere with the communication process? (if we use them excessively?)
Give at least 2 examples for each type of words below: - Sexist - Racist - Euphemism - Doublespeak.
How does each form of language above interfere with the communication process? (if we use them excessively?)
1. What is self-concept? Describe the factors that contribute to self-concept.
2. Define yourself in 5 words and then compare with those that your classmates would use to define you.
From that comparison, what do you think about different perception between individuals?
If you were asked to get the attention of your peers, what image or word would you choose and why? If you were asked
to get the attention of someone like yourself, what image or word would you choose and why?
Explain how written communication is similar to oral communication, and how it is different
Read the business section of your local newspaper or another daily paper. Define which style of written communication
that news used. Write a half-page summary of the news that makes the most impression on you. Review your summaries
and provide some information about rhetorical elements or cognate strategies that you used (if any)

Based on your own experience, what is the most difficult challenge when you write to communicate in formal situations?

Describe some common barriers to written communication and how to overcome them.
Find an example of informal writing and write a formal version. Please share with your classmates
Have you ever encountered or witnessed any plagiarism situation? Share your experience with your classmates (what
kind of writing it was? which type of plagiarism detection software you used? What did you to to fix that work?)

Find a case where plagiarism or misrepresentation had consequences in the business world. Share your findings and
discuss with classmates.
Write a Cover letter or Statement of purpose; show and explain it to the class.
Prepare your own presentation Step 1: Define your audience. Choose a random topic of your preference to make a
presentation for them (based on 5 different purposes of speech and 5 criteria in slide 9) Step 2: Provide the list of ideas
you plan to discuss in your presentation in two cases: 15 min presentation vs 60 min presentation Step 3: With each idea,
provide at least 1 source of information you would use (paper, website,...). Explain why you choose those sources

How can a persuasive speech be ethical? Explain your opinion and give some examples. Compare and share in class.

Come up with a new product or service that you find potential and appealing. Try to come up with several sound bites,
slogans, or quotes that meet all four criteria. You may refer to some sales materials or interviews of similar
product/service as a source for this exercise, and if you pull a quote from an online interview, please post the link when
you complete your assignment. Discuss how the sound bite, slogan, or quote meets all four criteria in your response.

Consider the following scenario. Your large company is opening a new office in a new town and you have been
designated to be part of the team that will be on the front lines. You want to establish goodwill, but also recognize that,
being an outsider, you and your company may not be welcomed with open arms by the local business community. Your
company produces a product and provides a service (feel free to choose; a coffee shop for example) that is currently
offered in the town, but your organization perceives room for market growth as well as market share. Describe how you
would handle relations with the local media. Compare your ideas with those of a classmate.

Find one example of an award acceptance speech that you perceive as particularly ineffective. Indicate why and share
the link. Compare with classmates.
Activities
Take a few minutes and visualize what you would like your life to be like a year from now, or five years from now. Do you
think this visualization exercise will influence your actions and decisions in the future? Compare your thoughts with
those of your classmates.
Can you think of a job or career that would be a good way for you to express yourself? Are you pursuing that job or
career? Why or why not? Discuss your answer with a classmate.
Think of two or more different situations and how you might express your personal needs differently from one situation
to the other. Have you observed similar variations in personal needs in other people from one situation to another?
Discuss your thoughts with a classmate.
Can you think of a time when a conflict led to a new opportunity, better understanding, or other positive result? If not,
think of a past conflict and imagine a positive outcome. Write a two- to three-paragraph description of what happened,
or what you imagine could happen. Share your results with a classmate
Review Chap 1 -8 1. What part of these chapter impressed you the most? Why? 2. What part of these chapter was the
hardest for you? What do you need prepare to practice this content in life in the best way?
Quiz 1 (chapter 1-8)
Sales have decreased for two consecutive quarters at your business. You have been instructed to inform your sales team
that their hours, and base pay, will be reduced by 20 percent. While you may have a few members of your sales team
that are underperforming, you want to retain the entire team. Write a negative news message in a direct or indirect
approach informing your sales team of the news.

When people don’t know what to do in a crisis situation, what happens? How can Group address probable challenges
before the crisis occurs? Discuss Group ideas with classmates.
As a case study, research one crisis that involves your area of training or career field. What communication issues were
present and how did they affect the response to the crisis? Compare your results with classmates.
Locate a crisis communication online and review it. Share and compare with classmates
Ask members of the Group who is from another culture each other to discuss how cultural norms and rules in his or her
culture States.
Analyze a multinational corporation’s annual report and determine where it is producing and selling goods and what the
profit margins of those goods are compared to other multinational firms.
How do introductions vary between the Vietnam and other cultures?
Identify some guidelines for proper telephone etiquette
How are gender and age related to position and status in Viet nam
Research the dining practices of such countries as Zimbabwe, Samoa, and Tanzania; write a one-page summary
identifying major differences between dining practices in the United States and these countries
Research the gift-giving practices of one of the following countries and make a brief report to the class: Japan, Taiwan,
Egypt, Argentina, or Germany. Include appropriate and inappropriate gifts and other related information, such as gift
presentation and reciprocation
Research the tipping practices of a European and an Asian country of your choice and make a comparison with tipping
practices in the United States. Report your findings to the class.
Explain how women in business are treated differently in the United States and Mexico
In what countries is business dress similar to that worn in the United States and Viet nam
Search online for holidays celebrated by a country of your choice (other than those listed in the text). Choose one or two
holidays celebrated by the people of the country selected. Prepare a onepage abstract summarizing how the holiday(s) is
celebrated, including such activities as parades, dancing, and parties. Also include special foods associated with the
celebration

List some religious taboos associated with food consumption in a culture of the United States or a culture of your choice

Assignment
Quiz 2 (chapter 9-12)
Course Review
1. Các nhóm chuẩn bị bài thuyết trình theo thứ tự đã phân công:
- Mỗi nhóm chọn tối thiểu 2 câu hỏi trong slot được phân công để trình bày.
- Ngôn ngữ trình bày: Tiếng Anh
- Thời lượng trình bày: 12-15 phút/ câu hỏi
- Tất cả các thành viên cần là người thuyết trình.

2. Khi Nhóm 1 là Presenting thì Nhóm 2 là Reviewing, Tất cả các nhóm còn lại theo dõi
để đặt tối thiểu có 1 câu hỏi cho Nhóm 1; và tương tự như vậy cho các nhóm tiếp
theo.
 Leader Participation ASM1 ASM2

Social Social
Attendanc constructiv constructiv
e e learning - e learning -
Bonus… Round 1 Round 2
(EduNext) (EduNext)

RollNumb MemberC
Class Fullname Email Group Leader 10% 10% 10%
er ode
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MKT1602 SS150565 haittnss15 Trần Thị N haittnss15 2
MKT1602 SS150572 vyndhss15Nguyễn Đặvyndhss15 2 TRUE
MKT1602 SS160013 quynhnnssNguyễn Nhquynhnnss 3 TRUE
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MKT1602 SS160182 minhntss1 Nguyễn Tr minhntss1 3
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MKT1602 SS160640 TinLTSS16 Lê Trung Títinltss160640@fpt.edu.vn
8
ASM3 Individual ASM Quiz 1 Quiz 2

Essay: 1-2
Event Writing questions MC

15% 10% 7% 8%