BLACKBERRY – SWOT ANALYSIS

FAMOUS TAGLINE - KEEP RISING

Secure Network Cybersecurity Expanded links

CANADIAN TECH-GIANT KNOWN FOR ITS SECURITY AND STATE OF ART

HARDWARE DESIGNS.
SWOT ANALYSIS
Strengths Weakness Opportunities Threats
Strong Brand Declining shares Focus on software Competitors like
Recognition due to lack of development Apple.inc and
advertising Samsung
Specialising in Unable to appeal to Cashing on the Technological
Cybersecurity consumer demand image of security- advancements and
enhancing facilities rapid innovations
with Automotive
Technology
Several Patents in Focus on hardware Using patents to Increased
its name acquire competition on
partnerships government
contracts
Enterprise solutions Lack of appeal to Cater to the Market flooded
young users current need of with multiple
security options
 With history of more than 40 years, Canadian Tech Company has
reported lowest ever market shares.This is a shock for brand fans as
blackberry was a name synonymous to security and class.
 With emerging threats of artificial intelligence, bank frauds and identity
thefts, blackberry has an opportunity to emerge out of dust and cash on
years of reputation as a secure smartphone.
 Blackberry is a trusted government brand with major of the revenue
coming from public contracts, it is now time for the company to dive
into deep waters of customer service worldwide.
 With competitors like Apple.inc, Samsung and many Chinese brands
providing latest technology at cheap rates, it will be a challenge for the
company to re-emerge.
 In later slides, we discuss about the potential business strategies that can
be used by blackberry to grow its customer base.
BUSINESS STRATEGIES
 Blackberry has epitome hardware technology making the use of phones
customer friendly, now it is time for the company to invest into
software development and meet its competitors iOS and Android,
leveraging its expertise in security and enterprise solutions.
 Blackberry should invest in acquiring companies and creating
partnerships that will help them in journey of software excellency and
use its patents towards creating a unique product.
 Biggest drawback of Blackberry has been lack of presence in digital
marketing world and low budget on advertising. In the world where
youth follow digital marketing as a religion and actors and influencers
are copied by young aspirants, Blackberry should explore this domain.
 Lastly, Blackberry has invested heavily in government contracts and
enterprises’ dealership, it should diversify its user base exploring new
markets in different countries especially in Asian markets. It should
explore other products for market leaving its dependency on
smartphones.
THANK YOU
PROJECT BY :
CHIRANPREET SINGH
SURAJ BAJAJ
JATIN SANDAL
JAGPAL SINGH
ARSHDEEP SINGH