MA Marketing Management

English

1st Semester ECTS HWS 2nd Semester ECTS HWS 3rd Semester ECTS HWS

Corporate Positioning & Dialogical Communication:

5 3 5 3
Decision Processes Influencer, Social & Co.

Customer Centric
5 3 Strategic & Digital Marketing 5 3
Management

Thesis & Colloquium 20 2

Extended Marketing
5 3 Data-driven Marketing topics 5 3
Management Skills

Internal Marketing & Culture

5 3 Sales Excellence 5 3
Shaping

Entrepreneurial Thinking & Comparative Corporate Social

5 3 5 3 5 3
Digital Models Cultural Studies Responsibilty & Ethics

Contemporary Leadership Interdisciplinary Elective Advanced Research

5 3 5 3 5 3
Culture (Social Skills) (e.g. IDM or ISEM) Methodologies

30 18 30 18 30 8

90 ECTS

Specialization Modules from your study programme

Faculty-wide modules (interdisciplinary projects from other programmes)

Elective module from another UE faculty

University-wide modules (interdisciplinary projects from other UE faculties)

List of abbreviations

HWS: Hours per week (1 hour = 45 min.)

ECTS: European Credit Transfer System

05.09.2023 09:28