7 Essentials of a Business Letter

1) Letter-head(compulsory)
2) Date(compulsory)
3) Inside Address(compulsory)
4) Salutation(compulsory)
5) Body (compulsory)
6) Complimentary Close (compulsory)
7) Signature (compulsory)
Un-essential/Optional parts
1) Subject Line
2) File Number
3) Addressee Notation(CONFIDENTIAL)
4) Attention Line (Customer Department)
From: Company Letter Head

Al-Syed Pharmaceuticals

Dhaka Road Lahore 0423XXXXXX

Email: xxxxx@gmail.com

November 20, 2015

WTA/Admin/2015-101

CONFIDENTIAL ------

To,

The Manager Finance and Accounts,

Lake View Company, 12, Gulshan Park

Band Road Lahore

Attention: Customer Department

Dear Mr. Alam,

Subject: _________________________________________________________
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Yours Sincerely,

Habibur Rahman President

Sales Letter

… Steps of Persuasive messages:

Planning persuasive messages: having a great idea or a great product is
not enough. You need to be able to convince others of its merits.
Writing persuasive messages: encourage a positive response to your
persuasive messages by using positive and polite language,
understanding and respecting cultural differences, being sensitive to
organizational cultures, taking steps to establish your credibility.
Completing persuasive messages: Careless production undermines
your credibility, so revise and proofread with care.
Strategies for Persuasive messages:
Structuring Message with AIDA Model:
The AIDA model is useful approach for many persuasive messages
which organizes messages into four phases:
Attention: Open with an audience benefit, a stimulating question, a
problem or an unexpected statement. ii. Establishing common ground
by mentioning a point on which you and your audience agree.
Interest: Expand and support your opening claim or promise ii.
Emphasize the relevance of your message to your audience.
Desire: Make audience members want to change by explaining how the
change will benefit them. ii. Backup your claims with relevant evidence.
Action: Suggest the action you want readers to take ii. Stress the
positive results of the action iii. Make the desired action clear and easy.
Example of a Sales Letter
Request for Appointment:
This letter is used by the salesperson to set up appointments recipient
to see you later. It is an introductory letter and should be followed up
with another letter or phone call.

January 25, 2017

The Manager Sales,
AAA Cleaners
Uttara, Dhaka Road Lahore
Dear Ahmed Khan,
I will be in Karachi on February 3 and would like to meet with you at
your office to discuss cleaning supplies you may need in the second half
of the year. I have enclosed our latest catalog. Please note the items in
yellow highlight. They are special values or new products that AAA
Cleaners will want to take advantage of now. I will contact you later this
week to schedule an appointment. If you need to get in touch with me,
call me at 02-555-9047. I look forward to talking with you. Thank you
for your continued business.
Yours sincerely,
Nauman Admin Finance