SOCIAL

MEDIA
Analytics
Hi guys!
Billy Leonard / @leonardbilly

Digital Marketing BINUS

Group
My Recreational Activity
 01 Social Media Evolution
Ngobrol Channel apa aja yang disebut
social media? Bagaimana

yuk!
perkembangannya?

02 Ngiklan di Social Media

Social media apa aja
yang bisa ngiklan?

Social Media
03 Measurement
Cara mengetahui performance dari
social media yang kita miliki?
Tools Penting
04 Socmed
Main socmed perlu
tools apa aja?
“ If you make customers unhappy in
the physical world, they might each
tell 6 friends. If you make customers
unhappy on the Internet, they can
each tell 6,000 friends.”
— Jeff Bezos, CEO, Amazon
1.
Social Media Evolution
Channel apa aja yang disebut social media?
Bagaimana perkembangannya?
Jenis-jenis media social saat ini
Evolusi dari social media yang
ada
Jenis Social Media Management

Organic (Free)
2. Ngiklan di Social
Media
Social media apa aja yang bisa ngiklan?

12
Social Media Advertising : Facebook Ads Manager

Tools : Facebook Ads Manager

Creative
Ads
#boostpost

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3 Ways to Boost a Post :
Boosting Trick #1

Step 1: Click the “Insights” button at the top of your Fan Page. Step 2: Then click the “Posts” button on the left-
hand side.
Step 3: Next click the
“Reach” button. This sorts
all of the status updates
you have posted to your
Fan Page in the last 90
days from highest to
lowest reach.
Step 4 : Pick one of the posts that are already performing well and
boost it!
The Difference Between
Facebook Ads &
Boosted Posts
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3. Social Media
Measurement
Cara mengetahui performance dari social media
yang kita miliki?

22
Social Media Measurement
Social Media Measurement
Social Media Measurement
Social Media Measurement
Social Media Measurement
Social Media Measurement
Main socmed perlu
tools apa aja?

29
BINUS Social Listening
Another Social Listening Tools
Thank you!
@LeonardBilly

Billy.leonard@binus.edu

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