Opening an Amazon seller account

Amazon account levels – differences

There are two different levels of Amazon account:

Individual (Basic) Seller

This account levels of for individual with only a few items to sell every month

 No monthly fee
 No listing fees
 £0.75 per item sold ($0.99 – Amazon.com)
 Referral fee on sold items (standard 15%+ VAT)

Professional Seller
 £25 + VAT/month ($39.99 on Amazon.com)
 No per item fee
 Referral fee on sold items (standard 15% + VAT)
 Create products in bulk
 Set you own shipping rates
 Buy box Eligibility

Note that new sellers are only eligible for the buy box after three months of trading activity.

The buy box is a very important concept which will be discussed in a later lecture.

Combined EU and NA accounts

In Europe and north American a single account allows you to sell across multiple countries, along
with several other benefits

Combined EU account
The Amazon Europe Marketplaces account allows sellers to:

 Share inventory levels across EU marketplaces

 Combined order screen for EU + UK orders
 Fulfil through the European fulfilment network
 Pay a single monthly subscription fee for 6 marketplaces (UK, DE, FR, IT, ES, NL, SE)
 Shared account information

Combined North American account

This is similar to the EU account except focused on the North American

 Share listing information and manage your inventory consistently across Amazon's U.S.,
Canada, and Mexico marketplaces
 Combined order screen for NA orders
 Single monthly fee
 Shared account information

Shared inventory means that the stock level of the a SKU is the same across all connected
marketplaces. If a SKU A1000 has stock of 5 in the UK, it will also show as having stock of 5 on DE,

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FR, IT, ES if listing have been created in those marketplaces. The ASIN assigned to this SKU must be
the same on all the linked marketplaces.

Amazon referral fees

Amazon charges a referral fee on each sale. There is no fee to list an item. The referral fee is
charged on both the sale price and any shipping charged.

For many categories the referral fee is 15%, though this varies by category and by amazon country

EU + UK fee schedule: https://sellercentral.amazon.co.uk/gp/help/external/200336920

US fee schedule: https://sellercentral.amazon.com/gp/help/external/200336920

Note: For professional level account there is a monthly subscription fee.

Many sellers chose to gain additional exposure for their product by buying advertising. Amazon’s
advertising programme is called Amazon sponsored products and is charged on a cost per click basis.

Account opening requirements

In order to open a professional level account, you will need the following information

 Business trading details

 Owner details
 Valid credit card
 Bank account details

Account setup
Some things to bear in mind

 Only one seller central account per region

 Addresses should match
 Set a seller name to identify your account
 Set business policies
 Add a logo

It may be possible for the same company to open multiple Amazon accounts, however this can cause
problem with ‘linked accounts’ and should be approached with caution.

Enabling single sign on

If you have multiple Amazon accounts in different Amazon countries is it possible to access them via
a single login. Very convenient when selling across multiple sites.

To enable this go to Inventory > Sell Globally

Or Setting > global accounts

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