BUSINESS INTELLIGENCE

&
ANALYTICS

Introduction
Saji K Mathew, PhD
Professor, Department of Management Studies
INDIAN INSTITUTE OF TECHNOLOGY MADRAS
Acquisitions in the digital world
 Patterns in large volumes of data

Travel from UK, 1998-2008 (Chris Anderson, http://www.longtail.com)

 The Long Tail

Source: Brynjolfsson, Hu, and Smith, “Consumer Surplus in the Digital Economy,” Management
Science, November 2003.
Product variety comparison: Online vs
brick and mortar
 IT time-street
1964-1974 1975-1984 1985-1994 1995---2005
Computers in Widespread use of The PC era The year 2000
business: LEO IT, business Client server Infrastructure
(1951), IBM software architecture ERP to IT
system 360 MIS and DSS Business value, Consulting
(1964)
Emergence of PCs competitive Internet, disruptive
Automation advantage
Distributed technologies
Mainframes computing The CIO B-C e-commerce
Unbundling of Shift to more
hardware, software than
software and hardware
services (1969)
Implementation
2005-🡪
challenges Social media
Big data
AI
??
Summary
ICT in industry and society
Rise of transaction processing systems/ERPs
Internet commerce
Social media
Technological progress
Storage power and technologies
Computing power
Data mining technologies
Rise of service industry
Customer orientation
Vocabulary
Data warehousing
Data marts
Databases
ETL
Big data, data engineering
and then
Data mining
Knowledge discovery in databases (KDD)
OLAP
Analytics
Advanced analytics
DSS
Business Intelligence,..data science
The dark side
Course Philosophy
Some companies have built their very businesses on
their ability to collect, analyze and act on data. Every
company can learn from what these companies do.
--Thomas Davenport, Competing on Analytics, HBR Jan 2006

The use of management science tools and models

represents the future of best-practices for tomorrow’s
successful companies. When used wisely, these models
and tools have enormous power to enhance the
competitiveness of almost any company or enterprise.
It is therefore imperative that tomorrow’s business
leaders be well-versed in the modeling techniques and
also in the software skills to develop and use the
models.
-- Freund, R. and Wang Y., MIT Sloan School of Management, 2003.
 Course objectives

To recognize business intelligence architecture and its

components covering databases, data warehouse,
OLAP and data mining
To translate business problems into data mining
problems and understand analytics process
To explore analytics techniques covering classification,
regression, machine learning and text mining for
business problem solving
To use analytics/data science software tools for
computing skills to solve analytics related problems
Pedagogy
The course will be conducted through classroom
lectures, lab sessions, exercises, quizzes, and
assignment discussions/presentations
Text books
Datamining
in practice
Reference books
 Teaching Assistant

Subisha K R, Research Scholar

DoMS, IIT Madras