Lesson 1

& O B 800A
Design Principles are Fundamental concepts that guide that arrangement ,
Composition , and Communication Of Visual elements
. These principles when,

applied effectively , contribute to aesthetically

creating pleasing and Functional
designs. Here are key principles :

1 . BALANCE
>
-

Achieving equilibrium in a design by distributing visual elements

Harmoniously
.

TYPES :

· Symmetrical Balance
Mirroring elements on either side of central axis
.

·
Asymmetrical Balance

Balancing Visual weight who mirroring

.

.
2 CONTRAST
>
-
The JUxtAPOSITION Of Different elements to create Visual interest and
emphasis
.

EXDMP12 :
CONTRASTING COLOR ,
SHAPES , Sizes or textures ·

.
3 EMPHASIS
>
-
Direct attention to a specific Area or element within a design.
TECHNIQUES :

·
COLOR EMPHASIS

Using Bold colors to draw attention

· size eMPHASIS

Making a specfic element For

larger prominence

4
. UNITY
>
Conference + consistency among elements to create a sense of completeness
> can be achieved through repetition alignment proximity elements
.
-

5
. RHYTHM

Creating a Sense Of Movement ! FLOW WITHIN A DESIGN

TYPES :

· REGULAR RHYTHM

CONSISTENT RePETITION OF elements

· PROGRESIVE RHYTHM
GRADUdI Variation in A sequence