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  • Principles of Design

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    The document outlines 7 principles of design: 1) Unity and variety which balances unified parts with diverse options, 2) Balance which creates visual symmetry, 3) Hierarchy which emphasizes importance to guide attention, 4) Contrast through differences in light/dark, size, and texture, 5) Emphasis using size, color, position and style to catch the eye, 6) Scale and proportion which relate sizing of elements, and 7) Repetition through recurring objects.

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    The document outlines 7 principles of design: 1) Unity and variety which balances unified parts with diverse options, 2) Balance which creates visual symmetry, 3) Hierarchy which emphasizes importance to guide attention, 4) Contrast through differences in light/dark, size, and texture, 5) Emphasis using size, color, position and style to catch the eye, 6) Scale and proportion which relate sizing of elements, and 7) Repetition through recurring objects.

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    © All Rights Reserved
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    120 views2 pages

    Principles of Design

    Uploaded by

    api-656161862
    The document outlines 7 principles of design: 1) Unity and variety which balances unified parts with diverse options, 2) Balance which creates visual symmetry, 3) Hierarchy which emphasizes importance to guide attention, 4) Contrast through differences in light/dark, size, and texture, 5) Emphasis using size, color, position and style to catch the eye, 6) Scale and proportion which relate sizing of elements, and 7) Repetition through recurring objects.

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    © All Rights Reserved
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    of 2

    PRINCIPLES

    OF DESIGN
    The rule/principle that digital
    designers follow to create an
    effective and attractive composition.

    PRINCIPLE 1

    Unity & Variety


    Unity is many diffrent parts
    coming together as one,
    while variety add the many
    diffrent choices/options of
    parts .

    PRINCIPLE 2

    Balance
    Visual weight/ balance can be
    symmetrical in which then
    means both sides are balanced

    PRINCIPLE 3
    Hierarchy
    Hierarchy puts emphasis on
    order of importance. This is
    what grabs the audience
    attention and keeps their
    intrest as they go through
    the whole design .

    PRINCIPLE 4
    Contrast
    The visual diffrence between
    two or more objects

    EX-- light and dark, big and


    small, and rough and smooth
    texture
    PRINCIPLE 5

    Emphasis
    Part of design that catches
    viewers attention in which it
    deals with size, weight,
    position, color, shape, and
    style

    PRINICIPLE 6

    Scale/Proportion
    Scale:Sizing of one element
    compared to another

    Proportion:the size relation


    between components and
    other object

    PRINICPLES 7

    Repetition

    The recurrence of the same


    object over and over

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