BASIC PRINCIPLES OF

GRAPHICS & LAYOUT

Balance
It refers to the proper
arrangement of the
elements,which gives a
visual weight for the
design.
Emphasis
An area in the design that
may appear different in size
texture shape or color to
attract the viewers
attention .
Movement
Visual elements
guide the viewer's
eyes around the
screen.
Pattern,repetition
and rhythm
These are the repeating
visual elements or image
or layout to create unity
in the layout or image.
Proportion
Visual elements
create a sense of
unity where they
relate will with
one another.
Variety
This uses several
designs elements
to draw a viewers
attention.
Submitted to:
-Sir JOSEPH AGUINEA

Submitted by:
-NICOLE DOMINGO