C TE

O JE LS
PR ISUA
Technology can become the DV
“wings” that will allow the
educational world to fly CHAPTER 8
farther and faster than ever VISUAL
before– if will allow it.
MEDIA
By Jenny Arledge

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 VISUALS are anything that is
used to make something more
appealing or easier to understand.
VISUAL
MEDIA
Basic Elements In
Purposes of
Click
here Visuals
Source of Designing Visuals

information in the
form of visual Principles In
Creating Visuals
representations
Categories of
Visuals

Guidelines in VISUAL LITERACY is the

PREV Designing Visuals ability to interpret images.
 Purposes of
Visuals

Provide a concrete referent for ideas

Make abstract ideas concrete
Motivate learners
Direct attention to important points
Repeat information
Recall prior learning
Reduce learning effort

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 Categories
of
Visuals
 Realistic Visual= use to represent actual appearance of something
 Mnemonic Visuals= patterns of letters, ideas or associations. It aids in
memory
 Analogic Visuals= convey a concept or topic by showing similarity.
 Organizational Visuals= it show qualitative relationship among the main
points or concepts.
 Relational Visuals=communicate quantitative relationship. Examples are
charts and graphs.
 Transformational Visuals= illustrate movements or change overtime. These shows process,
step, procedure. Ex. Life Cycle of Butterfly.
 Interpretive Visuals= illustrate theoretical or abstract relationship. Cause and effect
Relationship
 Decorative Visuals= these are added to spice up the message but serve no useful
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 Realistic Visual Mnemonic Visuals Analogic Visuals Transformational Visuals

Relational Visuals Organizational Visuals Interpretive Visuals Decorative Visuals

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 Basic Elements In
Designing Visuals

 Lines Bergeron (1990) found out that:

 Straight Lines  Learners recall longer what they see in
 Horizontal Lines red.
 Vertical Lines  Blue elements receive less of the
 Diagonal Lines
learner’s attention.
 Curved Lines
 Use yellow to highlight important
 Shapes
 Square parts or keywords in visuals.
 Rectangle  Texture- how surface feels or perceived
 Circle to feel.
 Triangles  Typography- font, size, alignment of
 Color elements, color and spacing
 Form- it refers to three dimension type of
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 Principles In Creating
Visuals
 Unity= used of related or repeated themes, colors, shapes and types.
 Gestalt = to see the overall design and not as individual elements. It can be achieved
by arranging the elements well.
 Space
 Hierarchy= it shows the difference in terms of significance between the items.
 Balance= equal distribution of elements on each side, either horizontally, vertically
or both.
 Contrast= it makes some elements stand out on the page.
 Scale= It specifies the range of sizes. The size of an item in relation to another
item.
 Dominance= focuses on having a single element as the main focus to catch the
viewers’ attention.
 Similarity= It refers to creating continuity throughout the design
 Arrangement=
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 Guidelines in
Designing Visuals

The following guidelines will help the teachers in designing the visuals that they will
use in the classroom (Russell, 1990)
 Information/Instructional Elements= Graphic/Picture Elements=
 Text/ Lettering Elements
 Color
 Layout

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 Guidelines in
Designing Visuals

The following guidelines will help the teachers in designing the visuals that they will
use in the classroom (Russell, 1990)
 Graphic/Picture Elements
 Text/ Lettering Elements
 Color
 Layout
Non-projected visuals, these are
visuals that do not require the use of
equipment for projection.

Real Objects or
Still Pictures
Realia NON- and Graphics
PROJECTE
Model D VISUALS
Photography
Mobile
Field Trip

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 Real Objects or Realia Model Mobile
Field Trip

Still Pictures and

Photography Graphics
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 Drawings
Including Types of Graphs
Sketches and
Diagrams Still
Graphics
Charts Posters

Cartoons Maps
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 Types of
Charts

Organizational Charts
Classification Charts
Time Lines
Flow Charts
Tabular Charts
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 Organizational Chart
Prev Next
Prev Classification Chart Next
Prev Time Line Next
 Flow Chart
Prev Next
 Tabular Chart
Prev Next
 Types of
Graphs

Bar Graphs
Pictorial Graphs
Pie Graphs
Line Graph
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 Bar Graph Next
Prev
Prev Pictorial Graph Next
Prev
Pie Graph Next
Prev Line Graph Next
 Types of
Maps
Road Map
Physical Map,
Topographic Map
Political Map
Climate Map
Resource Map
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Photography, is an art than a science, in which you can illustrate steps in a
procedural terms, create a school newsletters, document special school and
classroom events, create a year-end photo journal, and of course you can take a
photos of your students.

Technical
SELECTING A
CAMERA Photography Terms used in
Photography

HOW TO
Basic Camera COMPOSE
Parts BETTER
PICTURES

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 SELECTING A
CAMERA

Cellphones and Smartphones

Point and Shoot
EVIL Cameras
DSLRs
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 Basic Camera
Parts
Lens
Viewfinder
Body
Shutter Release
Aperture
Image sensor
Memory Card
LCD Screen
Flash user Controls Next
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 Technical Terms
used in
Photography

Pixels
Megapixels
Zoom
White Balance
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 HOW TO COMPOSE
BETTER PICTURES

Rule of Thirds Background

Balancing Elements Depth
Leading Lines Framing
Symmetry and Patterns Cropping
Viewpoint Experimentation

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Field Trip, is an excursion outside of the classroom where they can study
how things are made or processed.

Field Trip
Conducting a Fieldtrip
Planning
Preparing
Conducting
Follow-up Back
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 Blackboard Feltboards

Non-projected
Multipurpose
Boards
Display Materials Flipcharts

Bulletin Dioramas
Boards

Exhibits Magneticboards

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 Blackboard

Prev Next
 Multipurpose
Board

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 Bulletin
Boards

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 Feltboards

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 Magneticboards

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 Flipcharts

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 Exhibits

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 Dioramas

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Projected visuals, are pictures shown on a screen using a projected devices such as
shown below.

Opaque
Overhead
Projector
Projector
PROJECTED
LCD
VISUALS Projector
Slide
Projector Document
Cameras
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 Overhead
Projector

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 Slide
Projector

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 Opaque
Projector

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 Liquid Crystal
Display(LCD)
Projector

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 Document
Cameras

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