rin c ip le

P n d
of A rt a
D e si g n
Presented By : Talisic, Lezleih
Shane
 Objectives:
Distinguish the fundamental principles of
art and design
Identify the application of these principles
in visual art
Apply their knowledge of the principles of
art and design to analyze; and
Appreciate different types of art
 Question
What comes to your mind when you
hear the word 'art'?
What do you think makes a piece of
art visually appealing and interesting?
 Principle of
Art and Design
Definition
- Are a set of fundamental
guidelines and concepts
that artists and designers
use to create visually
appealing and effective
works of art.
 7 Principle of Art
and Design

Balance Contrast Emphasis

 7 Principle of Art
and Design

Movement Pattern Rhythm

7 Principle of Art
and Design

Unity Variety
 Purpose and Use
Balance Contrast Emphasis
is the difference is when the artist
is used to illustrate creates an area of the
between elements of
the visual weight of composition that is
art in a composition,
an image. It can such that each
visually dominant and
either unite a photo commands the viewer's
element is made
attention. This is often
or create division. stronger in relation to achieved by
the other.
 Purpose and Use
Movement Pattern Rhythm
is the result of using is the uniform is created by
the elements of art repetition of any of the movement implied
elements of art or any through the repetition
such that they move
combination thereof. of elements of art in a
the viewer's eye
Anything can be turned non-uniform but
around and within into a pattern through
organized way.
the image. repetition.
Purpose and Use
Unity/Variety

You want your painting to

feel unified such that all
the elements fit together
comfortably.
 Conclusion
The Seven Principles of Art and Design are balance,
rhythm, pattern, emphasis, contrast, unity, and
movement. These form the foundation of visual
arts.
Using these seven principles of art and design lets
you take greater control of your work. This leads
to better product that stand out and help you
recognize your work.
 Activity Time
Principle of Art and Design Quick Quiz
 hank You
T
 References:

https://www.thoughtco.com/principles-of-art-and-
design-2578740

https://design.tutsplus.com/articles/the-principles-of-
design--cms-33962#toc-8j8g-principles-of-design-
balance