Introducing the

CASPER Principles
The art of designing visually appealing materials can be challenging. The
CASPER principles are a set of design guidelines to help you create
effective and aesthetically pleasing visual content. Each letter in CASPER
represents an essential design principle to follow.

by Hasniza Nordin
Contrast: Make Your Design Pop

Bold and Regular Fonts Size and Shape

Using a bold font for headings and a regular font By using varying sizes or shapes of the same
for body text creates contrast and helps the element, you create visual interest and draw
important information stand out. attention to specific parts of the design.

Colors Textures

Choosing contrasting colors can help elements Textures can be used to create contrast and add
stand out and make the overall design more depth to a design.
vibrant.
Alignment: Making Your Elements
Cohesive
Center Alignment

Center alignment is an effective way to keep

elements connected and can create a sense of
symmetry and harmony.

1 2 3

Edge Alignment Grid Alignment

Elements should be aligned along a common Using a grid can help ensure that elements are
edge or axis, creating a sense of order and correctly aligned and spaced throughout the
making the design visually balanced and design.
organized.
Simplicity: Keep it Clean
Minimalism
Simplicity often means using a
minimalist design to avoid
overwhelming the audience with
too much information or
unnecessary visual elements.
Whitespace
Using white space effectively (i.e.
unoccupied areas) in a design can
give it breathing room and allow
the important content to stand
out.
Orderliness
Keeping a clean and organized
composition ensures that the
design elements don't distract
from the message.
Proximity: Grouping Related Elements

Visual Associations Navigation Logical Flow

Grouping similar items
together creates visual
associations and helps viewers
understand the relationships
between different pieces of
information.
Proximity ensures that the
design is organized and easy
to navigate, making it more
user-friendly.
By placing related elements
close to each other, you
create a logical flow of
information that helps tell the
story effectively.
Emphasis: Making Your Message Stand
Out

1 Size and Color

Using size or color to emphasize critical information or key points can help guide the viewer's
focus and make the message more memorable.

2 Contrast and Positioning

Applying contrast or proper positioning can help elements stand out and capture the viewer's
attention.

3 Focus and Hierarchy

Emphasizing important elements draws the viewer's attention and establishes a visual
hierarchy of information.
Repetition: Creating a Sense of Unity

Consistency Branding Pattern

Consistent use of colors, fonts, and Repeating consistent brand Repeating patterns or graphic
graphic elements throughout a elements and components elements throughout the design
design creates a sense of unity and reinforces the brand identity and adds a layer of cohesiveness to the
helps establish a visual identity. helps promote brand awareness. visual composition.
Create Stunning Visuals with CASPER

Principle Description

Contrast Create visual interest and emphasize the

important information by using contrasting
elements like colors, fonts, sizes, or shapes.

Alignment Ensure that elements are visually connected and

create a cohesive composition by aligning them
along a common edge or axis.

Simplicity Ensure the design is clean and uncluttered to

avoid overwhelming the audience with too much
information or unnecessary visuals.

Proximity Group related items together and keep the design

organized and easy to navigate.

Emphasis Highlight important elements to draw the viewer's

attention using size, color, contrast, or positioning.

Repetition Strengthen the design by repeating consistent

visual elements like colors, fonts, or graphic
elements.
Take Your Designs to the
Next Level with CASPER