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ETECH LESSON7slides
ETECH LESSON7slides
Principles
of Graphics
and Layout
Empowerment Technologies
Balance
The visual weight of objects, texture, colors, and space is evenly distributed on the screen.
Emphasis
An area in the design that may appear different in size, texture, shape or color to attract the
viewer's attention.
Movement
These are the repeating visual element on an image or layout to create unity in the layout or
image. Rhythm is achieved when visual elements create a sense of organized movement or
arrangement.
PATTERN
REPITITION
RHYTHM
Proportion
Visual elements create a sense of unity where they relate well with one another
Variety