Day Post / Initiative Platform Rationale

To promote the event and topic in a

1 IG Live with speaker Instagram more engaging and interactive way to
gain interest and participation.

Pre-launch Teaser Instagram Post a captivating teaser image or video

2 on Instagram with a countdown timer.

Caption: "🚀 Get ready for [i]MPACT

Stories 23/24! The countdown has
begun. Stay tuned for inspiring stories of
change-makers. Mark your calendars!"
Shareable Content Facebook Encourage followers to share the
3 Instagram teaser post by sharing it on
Facebook. Caption: "Spread the word for
us! Share this post and let's make
[i]MPACT Stories 23/24 a tremendous
success!"
Professional Appeal LinkedIn Share a post about the event that
4 appears professional and is aimed for
LinkedIn's professional audience.
Caption: “Calling all industry experts!
Join us for [i]MPACT Stories 23/24 to
hear from leading professionals in the
field”.
Engagement Question Twitter Tweet a question about the event on
5 Twitter and invite users to respond and
retweet. Tweet: "What's the most
inspiring change-maker story you've
heard? Share with us and get ready for
#iMPACTStories23_24!"
Interactive Poll Instagram Make an Instagram poll based on the
6 subjects or themes of the event. Caption:
"Let's get interactive! Which theme are
you most excited to explore at [i]MPACT
Stories 23/24?"
Tik Tok
7

Behind-the-Scenes Instagram Share behind-the-scenes photos or

9 stories of event preparations.
Caption: "Curious about what goes into
organizing [i]MPACT Stories 23/24? Join
us behind the scenes!"
Final Push All Platforms
10